Go To Market Podcast

Product Led Growth (PLG) has seen a lot of success for StartUps taking their product to market. There's no better than Wes Bush of Product Led to talk about how to leverage your Product and so much more!

Kyle Lacy shares his insights on Go To Market within Marketing and dividing resources between brand and demand generation

Patrick Campell the CEO/Founder of Profetwell is a wealth of knowledge from Go To Market to life. In this episode, we dive into everything and stay till the end where Patrick shares how he as a former Integentent Anayslis would build a course for people to become better thinkers.

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Show Notes  How being an enterprise rep prepares you as a CEO? [0:00] Lessons from first-time CEO/Founder that Amy applies today. [3:56] What Amy is seeing companies are doing wrong when it comes to recruiting. [10:04] How should founders think about creating a team? [17:33] How to vet the A players from 1000 applications? [21:03] How does Amy approaching writing [27:08] How does Amy make decisions on playing the long game, and who? [31:20] Who are people Amy looks up to? [33:06] Message for the listener [35:00] Stuff Mentioned: 48 flavors of VP of Sales [https://www.saastr.com/the-48-types-of-vp-sales-make-deadly-sure-you-hire-the-right-one/] Crossing the Chasm [https://www.amazon.com/Crossing-Chasm-Marketing-High-Tech-Mainstream/dp/0060517123] Glassdoor [https://www.glassdoor.com/index.htm] Amy’s blog  [https://avenuetalentpartners.com/blog/] Simon Sinek  [https://simonsinek.com/] Christine Rogers  [https://www.linkedin.com/in/christinerogers2] Scott Lease [https://www.linkedin.com/in/scottleese] Thursday Night Sales [https://www.thursdaynightsales.com/]