Good Morning, Money!

Ep.491 Selling Addiction as a Human Right: The Lethal Masterclass in Turning a Deadly Habit into a Mandatory Status Symbol

1 min · 19. juni 2026
episode Ep.491 Selling Addiction as a Human Right: The Lethal Masterclass in Turning a Deadly Habit into a Mandatory Status Symbol cover

Beskrivelse

PR pioneer Edward Bernays did not double the tobacco market in 1929 by listing product features; he engineered a mass psychological movement by branding cigarettes as Torches of Freedom.  If you are trying to sell your market using logical arguments and data sheets, you are completely misunderstanding consumer behavior.  Sophisticated buyers do not purchase what your offer does, they purchase the social rebellion and core philosophical identity it represents.  Stop selling commercial logic and start positioning your brand as the ultimate vehicle for your client's desired identity. Send us Fan Mail [https://www.buzzsprout.com/2406281/fan_mail/new]

Kommentarer

0

Vær den første til å kommentere

Registrer deg nå og bli medlem av Good Morning, Money! sitt community!

Prøv gratis

Prøv gratis i 14 dager

99 kr / Måned etter prøveperioden. · Avslutt når som helst.

  • Eksklusive podkaster
  • 20 timer lydbøker i måneden
  • Gratis podkaster

Alle episoder

576 Episoder