The Fear That Built a $500K Business | Sanaya Mirpuri

The Fear That Built a $500K Business | Sanaya Mirpuri

Most businesses try to scale by spending more on ads before they have the right message. They get people in the door once and never see them again. The businesses that actually grow are the ones that build a story worth following, show up consistently across multiple channels, and give customers a reason to come back before they even think about going somewhere else. In this episode, Sanaya Mirpuri shares the multi-touchpoint strategy that took Park and Bark from zero to $500,000 in its second year. She breaks down why most brands make the mistake of selling features instead of building around a fear, how she used guerrilla marketing, Google ads, Facebook groups, branded vans, and email campaigns together to build a funnel that converts, and what finally got her customers to stop being one-time visitors and start becoming loyal regulars. Sanaya also covers how she pivoted her entire brand identity after the data told her the original messaging was not working, and why right now she is betting big on UGC content and a custom-built AI agent to handle customer service in her own voice. Sanaya Mirpuri is the founder of Park and Bark, a mobile pet care company she started after a traumatic grooming experience with her dog Milo. A former product marketer turned software engineer, she brings a rare combination of technical skill, data-driven thinking, and brand obsession to building one of the most personality-driven businesses in the pet care space. Timestamps: 00:00 Intro 00:31 Background of Sanaya Mirpuri 01:10 How She Went From Tech to Pet Care 02:26 What Is a Multi-Touchpoint Strategy 03:45 How Many Touch Points Does It Actually Take 04:23 Where To Start: Messaging and Story Before Anything Else 08:49 How She Knew It Was Time To Pivot Her Messaging 10:44 How To Refine Your Brand When You Are Already In Business 13:48 Building the Multi-Touchpoint Funnel Step by Step 16:52 How To Choose Which Touch Points To Start With 19:23 How The Strategy Has Evolved Into Year Three 21:42 Grassroots Marketing 22:58 The Biggest Marketing Mistakes Business Owners Make 24:50 What To Do If You Do Not Have a Clear Brand Story 26:48 Where Sanaya Is Spending Most of Her Marketing Time Now 27:49 What Is UGC and How To Use It 29:47 How She Uses AI in Her Marketing Strategy 31:21 Build Around a Fear, Not a Feature 33:19 Connect with Sanaya Mirpuri Connect with Sanaya Mirpuri  🔗 Website: www.parkandbark.com [http://www.parkandbark.com]  🔗 Instagram: https://www.instagram.com/ssmirpuri/ [https://www.instagram.com/ssmirpuri/]   🔗 LinkedIn: https://www.linkedin.com/in/sanayamirpuri/ [https://www.linkedin.com/in/sanayamirpuri/]   🔗 TikTok: https://www.tiktok.com/@sanaya_m/ [https://www.tiktok.com/@sanaya_m/]   Keywords  multi-touchpoint marketing, brand storytelling, guerrilla marketing, mobile pet care, UGC strategy, customer retention, email marketing, Facebook ads, obsession-worthy brand, scaling a service business #multitouchpointmarketing #brandstrategy #smallbusinessgrowth #marketingstrategy #growthboss  ============================= 🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith's channel: https://www.youtube.com/@iamgerrid/ [https://www.youtube.com/@iamgerrid/] Stay connected.  🔗 Instagram: https://www.instagram.com/iamgerrid/ [https://www.instagram.com/iamgerrid/]    🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/ [https://www.linkedin.com/in/gerrid-smith/]    🔗 Website: https://gerrid.com/ [https://gerrid.com/]    🔗 Podcast Website: https://growthboss.tv/ [https://growthboss.tv/]    🔗 Digital Marketing Website: https://fortressgrowth.com/ [https://fortressgrowth.com/]

THIS TOOK HER FROM ZERO TO $500K | Growth Boss S2 EP3 Teaser

Her dog got hurt. She turned it into a $500K business. Sanaya Mirpuri did not start Park and Bark because it was a good market opportunity. She started it because something went wrong and nobody was fixing it. That story became her message. That message became her brand. And that brand took her to half a million dollars in her second year. Tomorrow on Growth Boss she breaks down the exact multi-touchpoint strategy that made it happen. → How she built a funnel from guerrilla marketing, Google ads, Facebook groups, and branded vans. → Why she scrapped her entire brand identity after the data told her it was not working. → And the one thing she says most businesses get completely backwards before they ever spend a dollar on ads. Drop a comment if you want the link the moment it goes live. #multitouchpointmarketing #brandstrategy #smallbusinessgrowth #marketingstrategy #growthboss  🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith's channel: https://www.youtube.com/@iamgerrid/ [https://www.youtube.com/@iamgerrid/]   Stay connected.  🔗 Instagram: https://www.instagram.com/iamgerrid/ [https://www.instagram.com/iamgerrid/]    🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/ [https://www.linkedin.com/in/gerrid-smith/]    🔗 Website: https://gerrid.com/ [https://gerrid.com/]   🔗 Podcast Website: https://growthboss.tv/ [https://growthboss.tv/]    🔗 Digital Marketing Website: https://fortressgrowth.com/ [https://fortressgrowth.com/]

WHAT IF AI RAN YOUR BUSINESS FOR YOU | Corey Ganim

Most businesses try to automate the wrong things in the wrong order. They throw AI at a broken process, get bad results, and blame the technology. The real problem is skipping the two steps that make automation actually work: knowing exactly what you are doing and fixing it before you hand it off to AI. The businesses that get this right are running leaner, moving faster, and buying back hours every week without hiring a single person. In this episode, Corey Ganim breaks down the AOA framework, the exact three step process he uses to help operators build their first AI employee in 30 days. He covers how to set up Claude Cowork from scratch, the three context files that make AI a hundred times more effective immediately, how to turn repetitive business processes into skills that run on autopilot, and the plugin that does pre-call research so you never have to prep for a sales meeting again. Corey also shares how one audit found an operations head spending two hours every Saturday manually building a PowerPoint that a $42 tool could have been doing automatically the whole time. Corey Ganim is a former IBM professional turned Amazon seller who did 16 million in lifetime revenue before pivoting full time into AI systems. He now helps operators doing 500K to 5 million a year install an AI operating system so they can stop hiring to solve growth problems and start using AI to run core parts of their business instead. Timestamps:  00:00 Intro 00:33 Background of Corey Ganim 02:28 What Is an AI Employee in the Day to Day 03:42 What Is Claude Cowork and How It Works 04:27 The AOA Framework Explained 07:21 Where To Start: Building Your First AI Employee 09:24 What Type of Work To Start With 10:41 The Three Context Files That Make Cowork Effective 13:56 Global Instructions and How They Work 14:11 Connecting Your Tools to Claude Cowork 16:15 How Claude Audits Your Business and Finds Automation Opportunities 17:27 What a Skill Is and How To Build One 20:02 Connecting Claude with Social Media Platforms 22:08 Important Notes after Setting Up Skills 24:11 The Skills That Work Really Well 27:49 How Accurate Is Claude Cowork 29:50 What Does Not Work Well With AI 32:00 The Optimize Step Most People Skip 33:52 How Corey Works With Clients 35:43 Biggest Challenges When Implementing AI Employees 36:41 Real Results: 8 Hours a Month Bought Back for $42 39:35 Final Key Takeaways and AOA Recap 40:40 Connect with Corey Ganim Mentioned Resources: Claude Cowork Clearly Explained (easy beginner setup guide) by Corey Ganim https://youtu.be/cGLMsglDZ8E?si=AZYaS4NjZG6wDxB9  Connect with Corey Ganim  🔗 Podcast: https://podcasts.apple.com/us/podcast/build-with-ai/id1689819329   🔗 YouTube: https://www.youtube.com/@coreyganim   🔗 Email: corey@returnmytime.com Keywords: AI employees, Claude Cowork, AOA framework, business automation, AI workflows, skills and plugins, AI operating system, business process optimization, AI agents, automation strategy #aiemployees #claudecowork #businessautomation #aiworkflows #aoaframework ============================= 🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith's channel: https://www.youtube.com/@iamgerrid/ [https://www.youtube.com/@iamgerrid/]   Stay connected.  🔗 Instagram: https://www.instagram.com/iamgerrid/ [https://www.instagram.com/iamgerrid/]    🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/ [https://www.linkedin.com/in/gerrid-smith/]    🔗 Website: https://gerrid.com/ [https://gerrid.com/]    🔗 Podcast Website: https://growthboss.tv/ [https://growthboss.tv/]    🔗 Digital Marketing Website: https://fortressgrowth.com/ [https://fortressgrowth.com/]

YOUR NEXT HIRE IS NOT A HUMAN | Growth Boss S2 EP3 Teaser

What if your next hire never slept, never complained, and never missed a deadline? That is not a hypothetical. That is what Corey Ganim has been building for operators doing 500K to 5 million a year. And tomorrow on Growth Boss he breaks down exactly how. The episode covers: → The three step AOA framework that makes automation actually work → The three context files that make AI a hundred times more effective immediately → How to turn repetitive business processes into skills that run on autopilot → And the audit that found one operations head wasting two hours every Saturday on something a $42 tool could have been doing the whole time This is not about adding AI to your business. It is about building something that runs without you. The next episode is dropping soon. Subscribe now so you don’t miss it! #aiemployees #claudecowork #businessautomation #aiworkflows #aoaframework #growthboss  ============================= 🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith's channel: https://www.youtube.com/@iamgerrid/ [https://www.youtube.com/@iamgerrid/]   Stay connected.  🔗 Instagram: https://www.instagram.com/iamgerrid/ [https://www.instagram.com/iamgerrid/]    🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/ [https://www.linkedin.com/in/gerrid-smith/]    🔗 Website: https://gerrid.com/ [https://gerrid.com/]    🔗 Podcast Website: https://growthboss.tv/ [https://growthboss.tv/]    🔗 Digital Marketing Website: https://fortressgrowth.com/ [https://fortressgrowth.com/]

Why Your Leads Are Buying From Someone Else | Brad Smith

Most businesses spend thousands attracting leads they never follow up with. They chase viral content, run expensive ads, and build email lists they never email. Meanwhile, the leads that were ready to buy chose a competitor who stayed top of mind. The gap between generating leads and closing sales almost always comes down to one thing: a system that follows up consistently until the customer is ready. In this episode, Brad Smith breaks down exactly how to build that system using AI and follow-up marketing. He covers why AI fails without a system in place first, how one YouTube video can generate 90 pieces of content, the rule of 24 touch points on three platforms, and how retargeting warm audiences for pennies on the dollar quietly compounds into real revenue. Brad also shares how a jewelry brand cut its ad spend in half and went from $20,000 to $120,000 in monthly sales in eight months by simply following up with the people already in their ecosystem. Brad Smith is the founder of Automation Links, a marketing agency with over 10 years in business and more than 3,000 brands served. He has built a YouTube channel to over 100,000 subscribers through pure education and has helped businesses across industries build the systems, content, and follow-up sequences that turn cold audiences into loyal customers. Timestamps: 00:00 Intro 00:36 Background of Brad Smith 01:12 Where To Start: AI or Follow-Up First 02:29 Building the Foundation Before You Add AI 03:52 Where AI Fits Into the System 04:59 Best AI Tools for This Process 05:49 Human Touch Element with the use of AI 07:54 Where the Pillar Content Should Live 09:10 Reviewing and Editing AI Output 09:54 What Makes Up the 90 Pieces of Content 11:20 How This Turns Leads Into Sales 13:16 How To Start If You Are Camera Shy 14:24 What To Do If You Do Not Want To Be on Video 15:28 The 24 Touch Points on 3 Platforms Rule 17:28 Which Platforms You Should Be On 19:09 Using AI for Copywriting and Sales Language 20:48 The Follow-Up System That Closes Sales 23:31 Which AI Tools Brad Uses and Why 23:55 Individualized Follow-Up Strategies 25:35 Engaging on Social Media to Build Relationships 27:37 Retargeting Warm Traffic for a Few Dollars a Day 30:40 What Type of Ads To Run and Where To Send People 33:23 Real Results: Jewelry Brand Goes From $20K to $120K a Month 36:01 The Best Content in Follow up Emails 38:18 CRM, Prompts, and Final Recommendations 39:50 Connect with Brad Smith Mentioned Resources: 2:57 A Thousand True Fans: https://www.amazon.com/1000-True-Fans-Kellys-Simple-ebook/dp/B01N9P9O4G/ [https://www.amazon.com/1000-True-Fans-Kellys-Simple-ebook/dp/B01N9P9O4G/]  Connect with Brad Smith 🔗 Website: https://automationlinks.com/ [https://automationlinks.com/]   🔗 YouTube: https://www.youtube.com/@brad-smith/ [https://www.youtube.com/@brad-smith/]   Keywords AI follow-up marketing, lead conversion, content marketing system, email marketing automation, retargeting ads, CRM strategy, YouTube content strategy, AI copywriting, pillar content, lead nurturing #aimarketing #followupmarketing #leadconversion #contentmarketing #emailmarketing ============================= 🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith's channel: https://www.youtube.com/@iamgerrid/ [https://www.youtube.com/@iamgerrid/]  Stay connected.  🔗 Instagram: https://www.instagram.com/iamgerrid/ [https://www.instagram.com/iamgerrid/]   🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/ [https://www.linkedin.com/in/gerrid-smith/]   🔗 Website: https://gerrid.com/ [https://gerrid.com/]   🔗 Podcast Website: https://growthboss.tv/ [https://growthboss.tv/]   🔗 Digital Marketing Website: https://fortressgrowth.com/ [https://fortressgrowth.com/]