Hit Subscribe | The subscription ecommerce podcast by Recharge

In this episode, we sit down with Troy Petrunoff of Every Man Jack to discuss all things related to retention and BFCM. We explore the changes in holiday planning as the economy shifts towards reduced spending and higher customer acquisition costs (CAC). We'll also explore how these shifts impact discounting and gifting strategies for DTC businesses.

Today's episode is a special segment with Danny Taing, Founder and CEO of Bokksu, where we catch up on what's changed in the last 3 years since his last time on our podcast in 2020 [https://rechargepayments.com/hit-subscribe/inventory-management-scaling-an-international-curated-box/] (spoiler: a lot!) We chat about their expansion into additional channels and markets and how it's all part of the strategy to make Bokksu an enduring business.

On today's episode we talk to Nikki Tooman, Cofounder & CEO of Sticky Digital. Nikki lives in a world where retention marketing is her only focus. Her days are spent finding creative solutions to retention problems felt by merchants all over the world. Because of that, it is worth considering her take on what loyalty solutions look like 5 years ago vs. what they might look like 5 years from now. Pushing loyalty one step further is surprise and delight. This is not a new concept to the ecommerce industry, but Nikki urges all merchants to truly understand where customers are churning in order to get the most out of your retention program. Finally, we discuss the difference between over and under-segmenting with your data. Whether you’re segmenting for new sales via marketing emails or finding your highest valued customers, segmentation is a necessity for any brand looking to leverage their data in the most customer-friendly way possible.

On this episode of Hit Subscribe, we talk to Tom Mucklow and Tom Carew at Superco. The duo share their experience in merchant subscriber growth using their 4 pronged approach: Data analysis, subscription growth, churn reduction, and average order value growth. We examine each in depth to identify what levers they currently pull and how their thinking is shifting as new technologies enter the space like AI and machine learning. They also hint at memberships being the new frontier for loyalty and explain why memberships benefit both the merchant and the end customer.

In this Recap episode, we talk to John Roman from Battlbox to talk about a monumental moment in Battlbox history—paired with an attractive prize of $100,000. Links: * Watch the results of the Battlbox Mission 100 tank challenge [https://www.youtube.com/watch?v=TVWGU-XAnKY] * Connect with John Roman [https://www.linkedin.com/in/john-roman/]