HyperCustom: The Global Customization Podcast | powered by madeone

Talking with one of the makers in the industry * Intro to Urban Drivestyle is a rapidly growing Berlin based e-mobility start up. They are on a mission to disrupt the unhandy, granny and expensive electric bike market by making e-bikes cool, versatile and affordable. * Insights from one of the makers in the e-mobility industry Founder, Designer & Greenpreneur at Urban Drivestyle: Ossian Vogel * UD is already fully into customization, learn more about how Ossian and his business is looking at customizable products and what this service means to them * Which type of customers are already asking for this service at Urban Drivestyle * What’s coming up for Urban Drivestyle in 2022 and beyond

Timm shares his start-up journey and why he believes in the future of customizationFounded in 2017 in Berlin, mydartpfeil has brought to life the world’s first dart configurator. * Timm tells us about their business, why he is into darts and what a custom product means to him * Talking with someone from the Berlin start-up scene and why he believes in customization business * His biggest challenge so far as a young entrepreneur, f.e. on how to build a product configurator * Timm's POV on a more local-driven production * The future of his business with mydartpfeil.com * The legendary last questions at HyperCustom: What’s Timm's MPP? [most personal product] Check-out mydartpfeil: https://www.mydartpfeil.com/ [https://www.mydartpfeil.com/] More about the B2B concept of madeone: https://services.madeone.com/ [https://services.madeone.com/] The BETA experience of madeone: https://www.madeone.com [https://www.madeone.com]

The sustainability expert talks about a more sustainable business * Insights from Kai Landwehr who is heading up Marketing & PR at myclimate, a Swiss based company which is helping organizations around the world to calculate and offset their emissions and what they are doing to make the world a better place? * The truth behind ‚sustainable fashion‘ * The endless opportunities of sustainable materials and ways to produce 100% sustainable for people on this planet and if this still can be considered as consumption or not? * madeone's unique business model of fulfilling people’s growing demand for a more personalized product and service experience and Kai's perspective on the madeone vision * The more sustainable e-commerce business, having in mind that at many large e-commerce players as f.e. ‚Amazon‘ products being destroyed to safe logistic costs * Kai's time working for the Swoosh: How many jerseys made out of recycled plastic bottles have you (Nike) sold during Kai's time working for the Nike brand? * How are large organizations vs. SMEs are tackling the sustainability topic from Kai's perspective and his recommendation on doing the right thing!? * Does Covid-19 led people to be more mindful when investing in a new product? * Kai's profession as a youth soccer coach and how to address the sustainability issue to kids * The legendary last questions at HyperCustom: What’s your MPP? [most personal product] Check-out myclimate: https://www.myclimate.org/ [https://www.myclimate.org/] More about the B2B concept of madeone: https://services.madeone.com/ [https://services.madeone.com/] The BETA experience of madeone: https://www.madeone.com [https://www.madeone.com]

Otto's Tech Strategist talks about how technology will drive customization * Insights of The Otto Group as a global retail and services group with around 50,000 employees in 30 major business groups and more than 30 countries in Europe, North and South America and Asia * Francesco's current challenges as a Tech Strategist at Otto * How the technologies CGI and 3D at Otto as a service for your customers * How does Otto see the potential to offer its customers personalized products * The future of WebAR in terms of customized products Francesco's strategic recommendations for other companies * Learn more about Francesco's own podcast project about being & becoming a father * The legendary last question at HyperCustom: what's Francesco's MPP? Check-out CGI by Otto: https://cgibyotto.de/de/ [https://cgibyotto.de/de/] More about the B2B concept of madeone: https://services.madeone.com/ [https://services.madeone.com/] The BETA experience of madeone: https://www.madeone.com [https://www.madeone.com]

Alpha's European Head of Marketing & PR is sharing his perspective on customization * Intro to HyperCustom and what you can expect from this podcast in the future * Insights on Ben Birkl’s journey at Alpha Industries to become Head of Marketing & PR Europe * Touching on the Alpha Industries story which started in 1957 as the supplier for the U.S. Department of Defense * Ben’s personal highlights at Alpha Industries and Alpha Industries marketing strategy around product collaborations and limited 1-off items * How Alpha Industries differs from other streetwear brands * Insights around Nike’s mass customization business model Nike by you (formerly NIKEiD) * Why Alpha Industries has not yet realized a customization service on their own * Ben’s personal project around custom cars called Cherries & Berries * Ben’s MPP (most personal product) Check-out Alpha Industries website: https://www.alphaindustries.eu [https://www.alphaindustries.eu] helmade website: www.helmade.com [http://www.helmade.com] More about the B2B concept of madeone: https://services.madeone.com/ [https://services.madeone.com/] The BETA experience of madeone: https://www.madeone.com [https://www.madeone.com]