InTouch with Terri

Moving from "Passive" to "Active" Practice Management

Get InTouch with Terri * Terri Ross Website: Click Here [https://terrirossconsulting.com/] * Terri Ross Patreon: Business and Sales Mentorship [https://www.patreon.com/TerriRossConsulting] * 4S Summit Info: For more details, look up 4S Summit to understand its role in providing strategic business consulting in the aesthetics industry https://4ssummit.com/ [https://4ssummit.com/] Terri Ross is a renowned expert in the aesthetic industry, specializing in sales training, strategic growth consulting, and business transformation. As an accomplished author and international speaker, Terri has dedicated over two decades to elevating businesses in the aesthetic field with a ground-up approach focused on sustainability, profitability, and scalability. Her experience is rooted in working with Fortune 500 companies like Medicis and Zeltique, where she developed a deep understanding of market dynamics and strategic sales methodologies. Episode Notes: In this episode, Shannon Blake, Director of Medical Spa Partnerships at Podium, shares how AI-driven operating systems are transforming the aesthetic industry. Discover how innovative technology can streamline chaos, boost revenue, and future-proof your practice. Key Topics * The chaos caused by fragmented software systems in aesthetic practices and its costly impact * How Podium's new AI-powered operating system integrates EMR, CRM, and scheduling for seamless management * The importance of AI in automating repetitive tasks like texting, scheduling, and treatment follow-ups * Revenue mining: Leveraging AI for proactive patient engagement and increased profitability * Why practices are losing money with traditional EMRs and how Podium is addressing these pain points * The role of AI voice technology and its current limitations for real-time communication * Building a customer-obsessed and agile tech environment to differentiate in a competitive market * Practical tips for selecting AI-enabled platform solutions and maximizing practice efficiency * The future of AI in aesthetics: Evolving from automation to revenue generation Podium's Resources & Links * Podium's Aesthetic Solutions [https://aesthetics.podium.com/] * Contact Shannon Blake [tel:801-979-8096] * 801-979-8096

Think Like a CEO: The 7 Numbers You Must Know Every Month (Or You're Guessing)

Get InTouch with Terri * Terri Ross Website: Click Here [https://terrirossconsulting.com/] * Terri Ross Patreon: Business and Sales Mentorship [https://www.patreon.com/TerriRossConsulting] * 4S Summit Info: For more details, look up 4S Summit to understand its role in providing strategic business consulting in the aesthetics industry https://4ssummit.com/ [https://4ssummit.com/] Terri Ross is a renowned expert in the aesthetic industry, specializing in sales training, strategic growth consulting, and business transformation. As an accomplished author and international speaker, Terri has dedicated over two decades to elevating businesses in the aesthetic field with a ground-up approach focused on sustainability, profitability, and scalability. Her experience is rooted in working with Fortune 500 companies like Medicis and Zeltique, where she developed a deep understanding of market dynamics and strategic sales methodologies. Episode Notes: What if the biggest thing holding your business back… is happening inside the consultation room? In this powerful episode of In Touch with Terri, Terri Ross breaks down one of the most critical shifts every aesthetic practice must make: stop selling treatments and start delivering transformation through a proven consultation process. If your practice is busy but not hitting revenue goals, struggling with low conversions, inconsistent patient outcomes, or weak retention, this episode reveals exactly why. Terri shares her globally proven consultation framework that has helped practices: * Increase conversion rates and average patient spend * Improve patient outcomes and long-term loyalty * Boost revenue per hour without adding more appointments * Build a sustainable, high-profit aesthetic business You'll learn: * Why transactional consultations are costing you money * How to uncover a patient's emotional drivers (the real reason they buy) * The step-by-step blueprint for a high-converting consultation * How to present treatment plans with authority (without sounding "salesy") * The key metrics every CEO must track to grow their practice This episode is a must-listen for med spa owners, aesthetic providers, and practice leaders ready to elevate their business, increase profitability, and create a better patient experience. If you're ready to stop chasing transactions and start building transformation, this episode is your blueprint.

MedSpas Are Growing Up: Why Accreditation Is No Longer Optional

Get InTouch with Terri * Terri Ross Website: Click Here [https://terrirossconsulting.com/] * Terri Ross Patreon: Business and Sales Mentorship [https://www.patreon.com/TerriRossConsulting] * 4S Summit Info: For more details, look up 4S Summit to understand its role in providing strategic business consulting in the aesthetics industry https://4ssummit.com/ [https://4ssummit.com/] Terri Ross is a renowned expert in the aesthetic industry, specializing in sales training, strategic growth consulting, and business transformation. As an accomplished author and international speaker, Terri has dedicated over two decades to elevating businesses in the aesthetic field with a ground-up approach focused on sustainability, profitability, and scalability. Her experience is rooted in working with Fortune 500 companies like Medicis and Zeltique, where she developed a deep understanding of market dynamics and strategic sales methodologies. Episode Notes: In this episode of In Touch with Terri, Terri Ross sits down with Tom Terranova of QUAD A to discuss why med spa accreditation is becoming essential as the aesthetics industry grows more rapidly and more complex. They unpack how accreditation supports patient safety, operational excellence, compliance, and long-term business value, while helping practices stand out in an increasingly crowded market. This is a must-listen conversation for aesthetic practice owners and leaders who want to build a business that is not only profitable, but also credible, sustainable, and future-ready.

The Proven Consult That Builds Outcomes and Loyalty

Get InTouch with Terri! * Terri Ross Website: Click Here [https://terrirossconsulting.com/] * Terri Ross Patreon: Business and Sales Mentorship [https://www.patreon.com/TerriRossConsulting] * 4S Summit Info: For more details, look up 4S Summit to understand its role in providing strategic business consulting in the aesthetics industry https://4ssummit.com/ [https://4ssummit.com/] Terri Ross is a renowned expert in the aesthetic industry, specializing in sales training, strategic growth consulting, and business transformation. As an accomplished author and international speaker, Terri has dedicated over two decades to elevating businesses in the aesthetic field with a ground-up approach focused on sustainability, profitability, and scalability. Her experience is rooted in working with Fortune 500 companies like Medicis and Zeltique, where she developed a deep understanding of market dynamics and strategic sales methodologies. Episode Notes: Terri Ross brings the heat on one of the biggest revenue leaks in medical aesthetics: selling single treatments instead of leading a structured, outcome-driven consultation. She explains why the consult is the only moment to build trust, uncover emotional motivation, create a phased plan, and increase conversion, retention, and lifetime value.

From Busy to Profitable: Measure What Matters in 2026

Get InTouch with Terri! * Terri Ross Website: Click Here [https://terrirossconsulting.com/] * Terri Ross Patreon: Business and Sales Mentorship [https://www.patreon.com/TerriRossConsulting] * 4S Summit Info: For more details, look up 4S Summit to understand its role in providing strategic business consulting in the aesthetics industry https://4ssummit.com/ [https://4ssummit.com/] Terri Ross is a renowned expert in the aesthetic industry, specializing in sales training, strategic growth consulting, and business transformation. As an accomplished author and international speaker, Terri has dedicated over two decades to elevating businesses in the aesthetic field with a ground-up approach focused on sustainability, profitability, and scalability. Her experience is rooted in working with Fortune 500 companies like Medicis and Zeltique, where she developed a deep understanding of market dynamics and strategic sales methodologies. Season 11 Kickoff: Business Evaluation 101 Season 11 starts with one of the most important conversations in aesthetic business success: why every practice needs a comprehensive business evaluation. Terri breaks down what a true evaluation looks like (spoiler: not a surface-level audit), why 90% of practices don't measure their data, and how that leads to chaos, burnout, missed profit, and stalled growth. If you're serious about 2026 goals, scaling, improving profitability, or becoming exit-ready, this episode is your "lift the hood" moment. In this episode, Terri covers: * Why being "busy" doesn't automatically mean you're profitable * What a real business evaluation includes (a full diagnostic of your practice) * The most common blind spots costing practices major revenue * The KPIs that reveal where profit is being drained or blocked * Why more marketing, more equipment, and more discounting often won't fix the real issue * How better scheduling, utilization, pricing, and conversion tracking can drive fast gains * Why retention and patient lifetime value are profit levers most practices ignore * How aligned compensation plans can reward the right behaviors and stabilize teams * What you get: questionnaire + financial uploads + formal report + 90-minute findings call + step-by-step action plan