Leading With Data

Marketing Strategy in a World of Infinite Data with Jay Baer

22 min · 1. juli 2021
episode Marketing Strategy in a World of Infinite Data with Jay Baer cover

Beskrivelse

New York Times Bestseller, acclaimed speaker, leading thinker on customer experience, and founder of Convince & Convert Consulting, Jay Baer, joined Jason Dorsey for this episode of the Leading with Data podcast. Jay talks about his early career as a political campaign consultant to becoming a tour guide at the Arizona Department of Juvenile Corrections, before creating an incredibly successful marketing consulting company. His strategy advice has always been grounded in data, and he explains what he sees as the big changes we can expect in marketing and the impact of machine learning and AI. We also delved into what happens when everyone has access to infinite data, and how companies stand out and differentiate. Find out about: * Writing and marketing advice rooted in data * Jay’s predictions for the future of data, marketing, and strategy * How data could dramatically change the customer experience and customer satisfaction * Jay’s leadership mantra Important links and mentions: * Convince & Convert Consulting [https://www.convinceandconvert.com/] * Jay’s Twitter [https://twitter.com/jaybaer] * Jay’s LinkedIn [https://www.linkedin.com/in/jaybaer/] * Hug Your Haters: How to Embrace Complaints and Keep Your Customers, [https://www.amazon.com/Hug-Your-Haters-Complaints-Customers/dp/1101980672/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=&sr=]by Jay Baer To listen to the podcast and read the blog post on this topic, click here. [https://www.molecula.comdata-driven-marketing-strategy-and-the-future-of-customer-experience-with-jay-baer]

Kommentarer

0

Vær den første til å kommentere

Registrer deg nå og bli medlem av Leading With Data sitt community!

Prøv gratis

Prøv gratis i 14 dager

99 kr / Måned etter prøveperioden. · Avslutt når som helst.

  • Eksklusive podkaster
  • 20 timer lydbøker i måneden
  • Gratis podkaster

Alle episoder

13 Episoder

episode How Data Empowers Organizations and Improves Outcomes with Korri Jones cover

How Data Empowers Organizations and Improves Outcomes with Korri Jones

How can better data management revolutionize roles, organizations, and people’s lives? In this Leading with Data episode, our host Jason Dorsey sits down with Korri Jones. Korri is making waves in the industry as a Sr. Lead Machine Learning Engineer and Innovation Coach at Chick-fil-A. His forward-thinking nature and developmental mindset have helped him execute many data innovations throughout his career, transforming processes and optimizing outcomes. Korri combines his technical side with a passion for giving back. Previously, he won the Urban League of Greater Atlanta’s Volunteer of the Year award for volunteering more than 1,000 hours in just one calendar year. In this conversation, Korri shares how better data management can enable organizations to increase their measurable impact, how data and leadership crossover, and more. This discussion will get you thinking about data’s endless possibilities and the very real impact it can make. Find out about: * How an eye-catching book and an MBA mindset helped Korri find his current role * How Korri combines operationalizing machine learning models with innovation coaching * The business benefits to automating roles * Improving processes and outcomes * What could accelerate companies’ data management * Why data helps you ask better questions * How data will enable non-profits to drive measurable change Important Links & Mentions: * Korri’s LinkedIn - https://www.linkedin.com/in/korri-jones-mba-780ba56/ [https://www.linkedin.com/in/korri-jones-mba-780ba56/] To listen to the podcast and read the blog post on this topic go to https://www.molecula.com/data-insights-drive-measurable-change

2. sep. 202120 min
episode Using Data to Change Public Perception with Jonathan Greenblatt cover

Using Data to Change Public Perception with Jonathan Greenblatt

Welcome to Leading with Data, the podcast from Molecula that brings you conversations with leading voices in data and management. In this episode, we speak to Jonathan Greenblatt, who tells us about his incredible entrepreneurial career and his current role as the CEO of the oldest anti-hate organization in the world, the Anti-Defamation League (ADL). Jonathan joined our host, Jason Dorsey, to discuss the ADL’s incredible data resources and how that has helped them take an empirical approach to drive policy change. He shares his thoughts about dealing with a "tyranny of data," instilling a culture of innovation, and what he believes are core values every leader needs. Find out about: * The work of the ADL in securing justice and fair treatment for all * Taking up the helm the same week Donald Trump announced his candidacy * His success in the business world in buying, scaling, and selling companies * His transition into the non-profit world * What Jonathan believes is at the root of his success * His belief in the servant leadership ethos Important Links & Mentions: * Jonathan Greenblatt’s Twitter [https://twitter.com/jgreenblattadl] * Jonathan’s LinkedIn [https://www.linkedin.com/in/jonathangreenblatt/] * Anti-Defamation League (ADL) [https://www.adl.org/] * ADL on Facebook [https://www.facebook.com/anti.defamation.league] * ADL on Instagram [https://www.instagram.com/adl_national/?hl=en] * ADL on LinkedIn [https://www.linkedin.com/company/anti-defamation-league/] * ADL on Twitter [https://twitter.com/ADL] To listen to the podcast and read the blog post on this topic, click here [https://www.molecula.com/drawing-on-data-resources-to-fight-hate-and-never-accepting-the-status-quo-with-jonathan-greenblatt].

12. aug. 202121 min
episode Using Data to Turn Negatives into Positives in the Auto Market with Don Reese cover

Using Data to Turn Negatives into Positives in the Auto Market with Don Reese

We’re talking about data, auto financing what it takes to be a great leader with acclaimed CEO, Don Reese. Don Reese was the former CEO of DriveTime, one of the largest automotive retailers in the US with 125 car dealerships and over 4,000 employees. Don also headed up the auto-finance company, Bridgecrest, which provides over $2billion in auto financing annually serving over 700,000+ active customers. Don joins Jason Dorsey to discuss his incredible career in the automotive industry. He explains how rethinking lending risk for the subprime market not only transformed their business but also removed a massive barrier to employment for credit-challenged people. Don also shares his leadership wisdom and the key traits that can help great leaders create great opportunities for their business and their customers. It’s such an inspiring episode with some great takeaways. Find out about: * Don’s career, and moving between family-owned businesses and franchises * Challenging the path to ownership * Rethinking auto financing * Building confidence in using data * The ingredients that go into making an effective leader * The leadership quotes that inspire him Important Links & Mentions: * DriveTime Automotive Inc. [https://www.DriveTime.com/] * DriveTime on LinkedIn [https://www.linkedin.com/company/DriveTime/] * Don Reese’s LinkedIn [https://www.linkedin.com/in/don-reese-414ba0165/] * Bridgecrest website [https://www.bridgecrest.com/] To listen to the podcast and read the blog post on this topic, click here [https://www.molecula.com/putting-alternative-credit-data-in-the-driving-seat-of-auto-finance-with-don-reese].

15. juli 202122 min
episode Marketing Strategy in a World of Infinite Data with Jay Baer cover

Marketing Strategy in a World of Infinite Data with Jay Baer

New York Times Bestseller, acclaimed speaker, leading thinker on customer experience, and founder of Convince & Convert Consulting, Jay Baer, joined Jason Dorsey for this episode of the Leading with Data podcast. Jay talks about his early career as a political campaign consultant to becoming a tour guide at the Arizona Department of Juvenile Corrections, before creating an incredibly successful marketing consulting company. His strategy advice has always been grounded in data, and he explains what he sees as the big changes we can expect in marketing and the impact of machine learning and AI. We also delved into what happens when everyone has access to infinite data, and how companies stand out and differentiate. Find out about: * Writing and marketing advice rooted in data * Jay’s predictions for the future of data, marketing, and strategy * How data could dramatically change the customer experience and customer satisfaction * Jay’s leadership mantra Important links and mentions: * Convince & Convert Consulting [https://www.convinceandconvert.com/] * Jay’s Twitter [https://twitter.com/jaybaer] * Jay’s LinkedIn [https://www.linkedin.com/in/jaybaer/] * Hug Your Haters: How to Embrace Complaints and Keep Your Customers, [https://www.amazon.com/Hug-Your-Haters-Complaints-Customers/dp/1101980672/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=&sr=]by Jay Baer To listen to the podcast and read the blog post on this topic, click here. [https://www.molecula.comdata-driven-marketing-strategy-and-the-future-of-customer-experience-with-jay-baer]

1. juli 202122 min
episode Reusing, Remixing, and Respecting Data with Hal Stern cover

Reusing, Remixing, and Respecting Data with Hal Stern

Welcome to Leading with Data, the podcast from Molecula that brings you conversations with leading voices in data and management. In this episode, Jason spoke with the polymath, Hal Stern, VP & CIO of R&D at The Janssen Pharmaceutical Companies of Johnson and Johnson. Hal spent his initial career at Sun Microsystems throughout the dot com boom and bust before moving to Juniper Networks and Merck. He realized, however, that he was much happier designing solutions than designing products. This led to a dramatic switch from technology to life sciences, where Hal has been grappling with data to understand problems that have a massive societal impact. Hal explains his thoughts around treating data like music and remixing it to find new value. This episode is packed with just a glimpse of Hal’s vast knowledge and his thoughts on the future of data. You cannot afford to miss this episode. Find out about: * Why Hal moved from networking to the life sciences * Why he embraces the weird * Using data to have a social impact * What data and music have in common * The importance of ethics when dealing with data * Hal’s predictions for the future Important Links & Mentions: * The Janssen Pharmaceutical Companies of Johnson and Johnson LinkedIn [https://www.linkedin.com/company/janssen-pharmaceutical-companies-of-johnson-and-johnson/] * Hal’s LinkedIn [https://www.linkedin.com/in/halstern/] * Hal’s Twitter [https://twitter.com/freeholdhal] * Weird, The Power of Being an Outsider in an Insider World [https://www.amazon.com/Weird-Power-Being-Outsider-Insider/dp/031641848X] by Olga Khazan * Range: Why Generalists Triumph in a Specialized World [https://www.amazon.com/Range-Generalists-Triumph-Specialized-World/dp/0735214484/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=1616492978&sr=1-1], by David Epstein * Thinking In Bets: Making Smarter Decisions When You Don't Have All the Facts [https://www.amazon.co.uk/Thinking-Bets-Annie-Duke/dp/0735216371/ref=sr_1_1?crid=10GAWKOW86MXZ&dchild=1&keywords=annie+duke+thinking+in+bets&qid=1616503515&s=books&sprefix=annie+duke+thinki%2Cstripbooks%2C202&sr=1-1], by Annie Duke * The Winner Within: A Life Plan for Team Players [https://www.amazon.com/Winner-Within-Life-Plan-Players/dp/0425141756/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr=], by Pat Riley To listen to the podcast and read the blog post on this topic, click here [https://www.molecula.com/why-data-driven-strategy-is-vital-for-growth-with-bryson-koehler].

17. juni 202128 min