Marketing Against The Grain

Want a list of Creative Prompts to test with Grok? Get it here: https://clickhubspot.com/jvk [https://clickhubspot.com/jvk] Ep. 343 Is Grok 4 really the smartest AI model? Kipp and Kieran dive into the hype, hands-on tests, and real-world marketing applications of Elon Musk’s latest AI release. Learn more on what makes Grok 4 different from other models, explore creative ways marketers and founders can use Grok’s X data access, and put Grok 4 up against OpenAI’s O3 in live marketing challenges to see which delivers the best results for content creation and campaign planning. Mentions * Grok 4 https://x.ai/news/grok-4 [https://x.ai/news/grok-4] * Chat GPT Pro https://openai.com/index/introducing-chatgpt-pro/ [https://openai.com/index/introducing-chatgpt-pro/] * Gemini https://gemini.google.com/ [https://gemini.google.com/] Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt [https://clickhubspot.com/customgpt] We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research [https://bit.ly/matg-research] Resource * [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip [https://clickhubspot.com/aip] We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg [https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg]  Twitter: https://twitter.com/matgpod [https://twitter.com/matgpod]  TikTok: https://www.tiktok.com/@matgpod [https://www.tiktok.com/@matgpod]  Join our community https://landing.connect.com/matg [https://landing.connect.com/matg] Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 [https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934]   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH [https://link.chtbl.com/h9_sjBKH] and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar [https://twitter.com/kippbodnar]   Kieran Flanagan, https://twitter.com/searchbrat [https://twitter.com/searchbrat]  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Want our Product Marketing team's AI stack (live interview + prompts)? Get it here: https://clickhubspot.com/ekg [https://clickhubspot.com/ekg] Ep. 342 How can you build a robust ideal customer profile with A ?   Kipp, Kieran, and Rachel Leist (VP of Marketing for HubSpot) dive into how AI is making product marketing 10x faster—and dramatically more personalized—by automating everything from positioning docs to competitor intelligence. Learn more on how to use AI tools to instantly create customer personas, power up your sales and competitive battlecards, and scale customer interviews so you’re always on the pulse of what your market needs most.  Mentions * Rachel Leist https://www.linkedin.com/in/rleist/ [https://www.linkedin.com/in/rleist/] * Claude https://claude.ai/ [https://claude.ai/] * Genspark https://www.genspark.ai/ [https://www.genspark.ai/] * Outset https://landing.outset.ai/ [https://landing.outset.ai/] Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt [https://clickhubspot.com/customgpt] We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research [https://bit.ly/matg-research] Resource * [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip [https://clickhubspot.com/aip] We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg [https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg]  Twitter: https://twitter.com/matgpod [https://twitter.com/matgpod]  TikTok: https://www.tiktok.com/@matgpod [https://www.tiktok.com/@matgpod]  Join our community https://landing.connect.com/matg [https://landing.connect.com/matg] Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 [https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934]   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH [https://link.chtbl.com/h9_sjBKH] and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar [https://twitter.com/kippbodnar]   Kieran Flanagan, https://twitter.com/searchbrat [https://twitter.com/searchbrat]  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Want the ultimate list of 40+ AI tools (including AI video tools)? Get it here: https://clickhubspot.com/fvb [https://clickhubspot.com/fvb] Ep. 341 Did you know most AI video tools are still better at creating 6-8 second clips, than full-length ads? Kipp dives into the latest in AI video, sharing hands-on experiments with new tools and why the viral Cat Olympics video is a perfect showcase of what's possible (and not possible) right now. Learn more on the practical realities of generating videos with AI, how to get better output with pro-level prompts and video editing, and the one workflow that makes AI video tools efficient for marketers looking to save time and money. Mentions * Want the ultimate list of 40+ AI tools (including AI video tools)? Get it here: https://clickhubspot.com/fvb [https://clickhubspot.com/fvb] * Hailuo https://hailuoai.video/ [https://hailuoai.video/] * Cat Olympics video https://x.com/pabloprompt/status/1935822625663861192 [https://x.com/pabloprompt/status/1935822625663861192] * ChatGPT https://chatgpt.com/ [https://chatgpt.com/] * Google’s Veo 3 https://gemini.google/overview/video-generation/ [https://gemini.google/overview/video-generation/] We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research [https://bit.ly/matg-research] Resource * [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip [https://clickhubspot.com/aip] We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg [https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg]  Twitter: https://twitter.com/matgpod [https://twitter.com/matgpod]  TikTok: https://www.tiktok.com/@matgpod [https://www.tiktok.com/@matgpod]  Join our community https://landing.connect.com/matg [https://landing.connect.com/matg] Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 [https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934]   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH [https://link.chtbl.com/h9_sjBKH] and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar [https://twitter.com/kippbodnar]   Kieran Flanagan, https://twitter.com/searchbrat [https://twitter.com/searchbrat]  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Ep. 340 Did you know that for every 18 pages Google scrapes from content publishers today, they now send back just one visit—down from two pages per visit a decade ago? Kieran dives into the “great content collapse” and what the changing landscape of AI-powered search means for the future of marketing and growth. Learn more on how Google and OpenAI are upending the traditional value exchange of content, why paid advertising costs are set to skyrocket, and what new playbooks marketers need as AI transforms how consumers find information online. Mentions * Want our AI Search Domination Kit to master AI search? Get it here: https://clickhubspot.com/wpc [https://clickhubspot.com/wpc] * Cloudflare https://www.cloudflare.com/ [https://www.cloudflare.com/] * Matthew Prince https://www.linkedin.com/in/mprince/ [https://www.linkedin.com/in/mprince/] * Claude https://claude.ai/ [https://claude.ai/] Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt [https://clickhubspot.com/customgpt] We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research [https://bit.ly/matg-research] Resource * [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip [https://clickhubspot.com/aip] We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg [https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg]  Twitter: https://twitter.com/matgpod [https://twitter.com/matgpod]  TikTok: https://www.tiktok.com/@matgpod [https://www.tiktok.com/@matgpod]  Join our community https://landing.connect.com/matg [https://landing.connect.com/matg] Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 [https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934]   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH [https://link.chtbl.com/h9_sjBKH] and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar [https://twitter.com/kippbodnar]   Kieran Flanagan, https://twitter.com/searchbrat [https://twitter.com/searchbrat]  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Ep. 339 Did you know that Google search traffic is disappearing—and no one is giving us the new marketing playbooks? Kieran dives into how AI tools like Perplexity Labs are changing the game for marketers, revealing a future where you can create highly personalized campaigns at scale. Learn more on how to segment audiences in powerful new ways, leverage real-time signals from platforms like LinkedIn, and turn AI into your custom marketing team to generate more revenue and outpace the competition. Mentions * Want our exact prompt that turns AI into a marketing machine? Get it here: https://clickhubspot.com/klc [https://clickhubspot.com/klc] * Perplexity Labs https://www.perplexity.ai/hub/blog/introducing-perplexity-labs [https://www.perplexity.ai/hub/blog/introducing-perplexity-labs] * Claude https://claude.ai/ [https://claude.ai/] Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt [https://clickhubspot.com/customgpt] We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research [https://bit.ly/matg-research] Resource * [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip [https://clickhubspot.com/aip] We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg [https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg]  Twitter: https://twitter.com/matgpod [https://twitter.com/matgpod]  TikTok: https://www.tiktok.com/@matgpod [https://www.tiktok.com/@matgpod]  Join our community https://landing.connect.com/matg [https://landing.connect.com/matg] Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 [https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934]   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH [https://link.chtbl.com/h9_sjBKH] and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar [https://twitter.com/kippbodnar]   Kieran Flanagan, https://twitter.com/searchbrat [https://twitter.com/searchbrat]  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.