Gratis Podkast
MarTech Well Done
Podkast av Martech Well Done
MarTech Well Done explores the intersection of marketing and technology. Hear interviews and experts about their stories, how they are using marketing tools effectively, avoiding mistakes, the secrets of marketing automation, and more.
MarTech Well Done is the perfect place to enjoy a well-done steak - like your favorite restaurant, something that will always have an ongoing great conversation and meal for you to enjoy.
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Alle episoder
14 EpisoderUp-selling and cross-selling in e-commerce - ROCKET FUEL for your sales
Would you like fries with that?
I bet you don't immediately equate this expression with cross-selling. Meanwhile, this is one of its best examples.
Thanks to this one sentence, McDonald serves more than 4 million kilos of fries around the world every day.
On average, 69 million customers are asked to add something to their order every day.
In this episode you will learn:
⦁ what is cross-selling and up-selling,
⦁ why cross-selling and up-selling are or can be rocket fuel for your ecommerce,
⦁ how to start cross-selling and up-selling activities so that they bring you real profits.
This YouTube channel is sponsored by ➡️ https://user.com/en/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbHZHR192VXU5RE1kMUtpT1ZidzdXNXI2djBxd3xBQ3Jtc0ttejA0WjNUUXZKT1AtdjIxSUw1V2VaQnFKaXlkVEdKU3FPM0xIa1dQWmxVTEhpYlVrbGotSFNMTUhKdGhUNlJfU3A3NURhYmJHclNEVXZYYXp1alJFZ0YyejEwR084M0N3Zkd3ejZ4ZTJRTEtNakkwTQ&q=https%3A%2F%2Fuser.com%2Fen%2F&v=f31ZenOzZeY]
00:00 Intro
00:52 Why cross-selling and up-selling are or can be rocket fuel for your sales?
01:58 What are these two ways of selling?
04:28 Bad cross-selling and up-selling costs money.
05:39 How to do it right then?
09:24 Designing the cross-selling and up-selling process.
12:58 Practices that will improve your performance.
13:19 Outro
Music from Uppbeat (free for Creators!):
https://uppbeat.io/track/pecan-pie/team-m..?rt=uc-referral
https://uppbeat.io/track/wohkeret/mechanism?rt=uc-referral
http://www.freepik.com [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa1lySHdLN3lYR2NRaWZrVzN0emo2eDZsSHcxZ3xBQ3Jtc0ttR2JKWUl4OUxCWTlLbzBGOVgyMDdxRDRRd215Q0NnVlRBYnl5SVN1LVM3MGRBVjV2VEFEVTRGVThvS2JWWWtfQ3p4d3dPb3V5LXAxSVp2RVFSN2N0dWxtdTI3TzZPc2VwZUl1ZkhyNlVXSzJSNWVkTQ&q=http%3A%2F%2Fwww.freepik.com%2F&v=f31ZenOzZeY] Designed by starline / Freepik
19. jan. 2023 - 13 min
RECOMMENDATION making your CUSTOMERS want to BUY - 5 powerfull TIPS
The InternetRetailing Top500 (Top five hundred) report shows that approximately 71% (seventy one percent) of e-commerce websites offer product recommendations. In my experience, it's a slightly lower percentage.
One can consider how the “recommendations” were defined in the study and what was the methodology of collecting this data.
However, their great popularity should come as no surprise.
According to an Accenture study, 91% (ninety one percent) of consumers say they are more likely to interact with brands that can offer them relevant offers and recommendations.
In this episode you will learn:
• how to endorse products using product recommendations to make customers compelled to buy them.
Research links:
The Internet Retailing Top500: https://internetretailing.net/reports/top500-reports/iruk-top500-2019/
Accenture: https://www.accenture.com/_acnmedia/PDF-77/Accenture-Pulse-Survey.pdf
Monetate: https://www.insiderintelligence.com/content/the-impact-of-product-recommendations
Salesforce: https://www.salesforce.com/form/commerce/power-of-personalized-shopping/
Amazon Recommendations: https://www.cs.umd.edu/~samir/498/Amazon-Recommendations.pdf
This YouTube channel is sponsored by ➡️ https://user.com/en/
______________________________________
00:00 Intro
00:57 What exactly are product recommendations and how do they work?
03:35 Include a stage of the customer journey.
06:49 Context is a game changer.
09:04 Test different displaying places.
11:25 Observe closely the effectiveness of product recommendations.
12:35 Stay up to date.
16:30 Outro
______________________________________
#martech #recommendation #marketingprocess #martechwelldone #recommendations #customerexperience #onlinebusiness
Music from Uppbeat (free for Creators!):
https://uppbeat.io/track/pecan-pie/team-m.?rt=uc-referral
https://uppbeat.io/track/wohkeret/mechanism?rt=uc-referral
http://www.freepik.com Designed by starline / Freepik
05. jan. 2023 - 18 min
Measure the immeasurable - 7 best loyalty metrics
Research conducted by Loyalty One as part of the Loyalty Big Picture report shows that brands spend a total of $323 (three hundred twenty three) billion annually to create a community of engaged customers. They spend over $75 (seventy five) billion annually on loyalty management alone.
In this episode you will learn how to measure loyalty and what indicators you need to use for this purpose. Although it is said that loyalty is immeasurable, I will try to prove otherwise.
This episode is sponsored by ➡️ https://user.com/en/ [https://www.youtube.com/redirect?event=&redir_token=QUFFLUhqbUFjOHlZZ0FBZzMwY0xWNGNQLUllR2cwTVBxUXxBQ3Jtc0ttTTBQNFNNQ1Y5Wjg2aVF2WEZkbXQtaDdhbmhqZWlZZXdSc29RSlAtX1FvVUFsZGJlT3ItRTA2a3Y2d1FBLUxoVk1POUVsRV9rejU1UTFfMFRrazlBRXNvYWI4NndZcUpnU3FMN3kwdnNHVzhEQTlrOA&q=https%3A%2F%2Fuser.com%2Fen%2F&v=EdE-ezR0fwk]
12. des. 2022 - 15 min
5 steps to an effective landing page
Landing pages. Creating them is easier than you think. After all, all you need is a drag & drop creator and even a little coding skill. But creating a landing page that will be effective and turn visitors into leads can be a challenge.
In this episode you will learn, among other things:
• What to pay special attention to during the creation process?
• What are the aims of the individual landing page elements?
• How to test and optimize your landing page?
Sponsored by ➡️ https://user.com/en/ [https://user.com/en/]
01. des. 2022 - 10 min
Put them in one bag - 6 advanced segmentation methods
According to the Data and Marketing Association, segmented e-mail campaigns resault in 76% increase in revenue compared to universal campaigns. Defining the characteristics and behaviors of your consumers allows you to identify groups of customers with whom your messages will resonate best.
As George Schenk used to say, "the customers may come in crowds, but they feel satisfaction one at a time".
In this episode, you will learn how to segment your customers “crowd” into a specific segment.
This YouTube channel is sponsored by ➡️ https://user.com/en/ [https://user.com/en/]
24. nov. 2022 - 11 min
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