Mateína
In this episode, we explore how a new generation is redefining what and how we drink, then head to Uruguay—the world’sbiggest mate consumer—to uncover a culture built around it. From there, we step inside a new mate museum in Buenos Aires,where tradition meets a rapidly changing future. One question ties it all together: can an ancient ritual survive a modern world? #GenZ #YerbaMate #TeaTrends #DrinkCulture #Uruguay #BuenosAires #Wellness
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