Mobility Mavericks
In Part Two of The Making of Julie Dixon, the story shifts from Julie's unlikely entry into parking to the creation of one of the industry's most respected consulting firms. Julie shares the lessons she learned while helping manage some of the most complex parking programs in the country, including San Francisco's groundbreaking SFpark initiative. She reflects on building a career in technology, operations, and parking innovation long before "smart mobility" became a buzzword, and opens up about the risks, mistakes, and pivotal decisions that ultimately led her to launch Dixon Resources Unlimited. Along the way, Julie offers candid advice on leadership, mentorship, self-worth, and the challenges women face in male-dominated industries. From negotiating her own salary down early in her career to becoming a trusted advisor to cities across North America, Julie's story is equal parts cautionary tale, masterclass, and inspiration. The episode closes with reflections on earning a doctorate, delivering a TEDx talk about parking, the importance of celebrating your wins, and the mentors who helped shape her journey. Plus, a rapid-fire round that somehow leads to discussions about Greece, bird watching, Drucker, parking philosophy, and one regret that still stays with her today. If Part One was about how Julie found parking, Part Two is about how she built a legacy within it. Special Thanks to Our Sponsors: Honk – Transforming the parking experience with seamless contactless payments. honk.com [http://honk.com/] DESIGNA – Leading the way in intelligent, scalable parking systems. us.designa.com [http://us.designa.com/] IPS Group – Powering connected parking and mobility solutions worldwide. ipsgroup.com [http://ipsgroup.com/] Intro & Outro Music: “Run the Ramp” by Queen of AV, under the Curb Culture Media label.
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