Social Commerce Reimagined: Inside the Rise of TikTok Shop with Päivi Korvela

Social Commerce Reimagined: Inside the Rise of TikTok Shop with Päivi Korvela

This episode dives into the mechanics and momentum behind TikTok Shop-a platform that’s redefining how consumers discover and buy products within social environments. Joining us is social commerce expert Päivi Korvela to unpack TikTok Shop's unique value proposition, why it's resonating with both founder-led and enterprise brands, and what this means for the future of digital commerce.

Unlocking the Power of Video Commerce: Driving Engagement and Growth with Neha Agrahari

In this episode, we dive into the rise of video commerce and how it's reshaping the way brands connect with customers. We explore different video commerce formats, what it takes to create content that truly drives conversions, and how brands can build the right internal structure to support it. We also discuss how to approach platform strategies, measure real ROI, and avoid common mistakes. Finally, we take a look at the future of video-led shopping experiences. Neha Agrahari [https://www.linkedin.com/in/nehaagrahari/] Irem Isik [https://www.linkedin.com/in/isikiremtr/]

Testing New Ideas During BFCM with Peter Murphy Lewis

In this episode, we dive into how ambitious businesses can test new ideas during Black Friday with our guest, Peter Murphy Lewis, an expert in delivering strategic marketing solutions. We explore key strategies for experimenting with marketing channels, A/B testing creative assets, launching new products, and adapting in real-time to maximize ROI. Strategic Pete [https://strategicpete.com/] Peter Murphy Lewis | Linkedin [https://www.linkedin.com/in/petermurphylewis/] Growth Mentor [https://app.growthmentor.com/mentors/peter-murphy-lewis]

Transforming Black Friday: Driving Sustainability and Behavior Change with Tam Hussey

In this episode, we dive into the connection between Black Friday and sustainability with Tam Hussey, founder of Halo by Design. We discuss how BFCM can be a driver of sustainability. Tam also shares insights on how brands should support digital platforms to effectively change consumer behavior, the importance of showing—not just telling—when it comes to sustainable practices, and how marketers can become leaders in promoting sustainable behaviors. Halo by Design [https://www.halobydesign.com/] Tam Hussey | LinkedIn [https://www.linkedin.com/in/tamhussey/] Project Drawdown Job Function Action Guides [https://drawdown.org/programs/drawdown-labs/job-function-action-guides]

Black Friday Across Borders: Exploring Cultural Differences and Brand Strategies with Kate MacCabe and Caroline Reekie

This episode explores the contrasting cultural and commercial landscapes of Black Friday in the USA and UK. Hear from e-commerce experts as they dissect consumer behavior, brand tactics, and the ever-changing future of this global shopping phenomenon.You [http://phenomenon.You] can also catch over 20 short clips from industry experts sharing insights on Black Friday and Cyber Monday on Snacks. https://www.storyly.io/snacks [https://www.storyly.io/snacks]