Omnivision

Cross-Channel Targeting and Measurement with AdOmni + LiveRamp Episode 1

36 min · 16. sep. 2025
episode Cross-Channel Targeting and Measurement with AdOmni + LiveRamp Episode 1 cover

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In Episode 1 of AdOmni’s new Omnivision podcast, Jonathan Gudai welcomes Lisa Cramer and Lorenzo Mah from LiveRamp to explore how identity, clean room technology, and cross-channel measurement are transforming modern marketing. Together, they unpack myths around digital out-of-home (DOOH), explain how RampID powers smarter retargeting across CTV, mobile, and real-world screens, and share how brands can unify fragmented data to drive stronger campaign performance. From e-commerce to mobile apps to Amazon attribution, this conversation highlights the future of omnichannel advertising and the role LiveRamp plays in connecting the pipes that make it possible.

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