What Gen Z Knows That You Don't | Courtney Lukitsch

What Gen Z Knows That You Don't | Courtney Lukitsch

Going viral can make you visible for a week. It rarely makes you matter for a decade. In this episode of the Oxford Talks Podcast, a communications strategist, Courtney Lukitsch who has built businesses across thirty countries makes the case that the loudest voice in the room is almost never the one that lasts. We talk about why public relations has quietly stopped being about press and become something much closer to strategy and business development. Why a generation raised entirely online is the one bringing print and in-person back into fashion. And why, as AI compresses time and floods every channel, human discernment and a trusted network in a single room might be the most valuable assets you have left. There is a warning here too, about a widening gap between those fluent in AI and those locked out of it, and about what happens when executives get pushed in front of a camera long before they are ready. It is a conversation about influence, taste, and building something with staying power while everyone else chases the next quick hit. If you have ever wondered whether being everywhere online is actually working for you, this one is worth your time. Have a listen, and let us know where you land. 🔍 Inside the Episode: 0:00 – Introduction 2:55 – Why designers want a business mind, not just press 6:26 – The 100X AI shift coming this year 9:20 – Why Gen Z is quietly going back to print1 4:46 – The AI divide that could split society 18:16 – The real reason your days feel shorter 20:42 – When press becomes the least of it 27:35 – The boutique that makes legacy firms nervous 29:25 – Twenty five years, not one client solicited 41:00 – What the Timothée Chalamet moment really taught us 44:36 – Why a massive following won't win an election 59:44 – The simple reason people say yes

Steven Bartlett's Secret Weapon: The Man Who Hijacks 15 Million Brains In 90 Seconds

Anthony Smith has helped turn the Diary of a CEO into the second biggest podcast in the world, and he had never listened to a podcast before joining. As Director of Trailers, his job is to compress a two to three-hour conversation into 90 seconds that makes someone rearrange their day. In this episode, he breaks down exactly how that is done. Anthony explains why the hook is just the tip of the iceberg, how his team uses psychological techniques drawn from film and neuroscience to hold attention rather than simply grab it, and why he refuses to call his production framework a blueprint. He talks through the 15-point checklist that governs every DOAC trailer, what it means to make a genre piece instead of a podcast clip, and why the team once intentionally tried to fail more often. He also shares the moment he sat in a cinema and watched his own work on the big screen, and what that meant for a kid who grew up being told his passion would never pay. If you work in content, podcasting, or storytelling at any level, this conversation will change how you think about the first 90 seconds of anything.

Followers Are the Least Interesting Metric | Verity Park

Most people chasing a following are optimising for the wrong thing. Verity Park has spent a decade building businesses with some of the world's biggest creators, and she'll tell you that follower count is the least useful number on the dashboard. In this episode, Verity breaks down why people trust people over brands, what actually makes a creator worth signing, and why she'll often spot talent before they've posted a single piece of content. She talks through her time helping build TALA with Grace Beverley, the surprising lessons of running a candle business from her kitchen, and why she founded TBH Talent, now a team of ten, around a very specific belief in creator IP. We also get into the rise of what Verity calls expert creators, the debate around talent managers having personal brands, and the practical first steps for any executive thinking about showing up online. Plus, her biggest concern about AI, and it's not what you'd expect. A candid, grounded conversation from someone who's been in the room for some of the most exciting moments in the creator economy.

What Happens When Every Expert Says "No" | Erin Moroney

What do you do when every expert in the industry tells you, “This cannot be done”? In this episode, Erin Moroney shares the unglamorous reality of building an FMCG brand from scratch, from technical roadblocks and retail challenges to the hard truths founder stories often leave out. This is an honest conversation about clean ingredients, lower-sugar product development, and what it really takes to turn an idea into something that can survive in the real world. Erin reflects on the lessons she’s learned along the way, and why one of the biggest founder advantages is simply refusing to give up. 🔍 Inside the Episode: 00:01 — Why clean, lower-sugar products are so hard to make 05:35 — The market gap that started it all 13:48 — Why she walked away from a 17-year career 37:30 — The product detail that changed everything 41:32 — Four years trying to scale one product 42:16 — “This is un-manufacturable at scale” 43:59 — The moment she built her own facility 53:52 — The retail lesson founders learn too late

Your Tone Is Costing You | Anisa Telwar Kaicker

What if the real reason people shut down around you is not your strategy, but your tone ? In this episode, Anisa Telwar Kaicker, the global founder of Anisa International, shares the unglamorous truth behind building multinational companies without a college degree, starting at 24 after her family business collapsed, and being “trained” by a formidable mother who insisted she be called by her name, not “mom.” The lesson stuck, but so did the hardness. She opens up about the moment she realised her harsh tone was creating fear, not results, and how a divorce, being humbled, and a Dale Carnegie training forced a brutal reset in how she leads, listens, and earns trust.