Pitching Powerhouse

Resources Mentioned: The Agency Accelerator: https://jenerationacademy.com/the-agency-accelerator [https://jenerationacademy.com/the-agency-accelerator] Powerhouse Pros Facebook Group: https://www.facebook.com/groups/profitableprpros [https://www.facebook.com/groups/profitableprpros] - Could you be the silent saboteur of your own business growth? It’s time to uncover the six critical mistakes many PR pros unknowingly make that could lead to burnout instead of building a thriving agency you love. In this episode of the Pitching Powerhouse podcast, we’ll dive deep into these missteps, from neglecting legal protections to undervaluing your worth. If you’ve ever felt overwhelmed, frustrated, or just plain stuck in your PR career, you’re not alone. Many feel like they're spinning their wheels, not realizing that simple changes can make a monumental difference in their journey. It’s time to challenge the norm and embrace a new approach to your business. Join me as I share how navigate these pitfalls and elevate your PR business game. This episode is for you if: * You’re a PR professional feeling the weight of burnout. * You struggle with pricing your services appropriately. * You find it challenging to build lasting media relationships. * You’re nervous about hiring support. What I Cover:  * 00:00 Avoiding Self-Sabotage in Business Growth * 05:24 Building Strong Media Relationships * 07:36 The Importance of Continuous Learning * 10:58 The Need for Team Support * 15:28 Valuing Your Services * 17:16 Creating a Seamless Onboarding Experience

Resources mentioned: jenerationacademy.com/challenge [https://jenerationacademy.com/challenge] Tired of being told that pitching is all you need to succeed in PR? In this week’s Pitching Powerhouse Podcast episode, we’re calling BS. Between economic curveballs and the AI tidal wave crashing into our industry, pitching alone ain’t gonna cut it anymore. If you’re feeling the pressure—clients pulling back, budgets shifting, the ground constantly moving beneath you—you are SO not alone. And more importantly…you don’t have to just “ride it out.” In this episode, I’m breaking down 5 must-have skills every PR pro needs to not just survive—but thrive—in 2025 and beyond. What I Cover:  * 00:00 Navigating the PR Landscape in 2025 * 04:14 Essential Skills for PR Professionals * 21:38 Building Resilience in Uncertain Times * 28:51 Leveraging AI in PR * 33:34 Path to Profitability Challenge

Resources Mentioned: https://jenerationacademy.com/insider [https://jenerationacademy.com/insider] https://www.instagram.com/jenerationpr/ [https://www.instagram.com/jenerationpr/]  We love the idea of selling our business someday… but if you’re running a service-based agency, that might not be in the cards — at least not the way you think. Most agencies are built around you — your name, your relationships, your magic. Which makes them pretty tough to sell. That doesn’t mean you’re stuck forever... but it does mean you need a different strategy. In our newest Pitching Powerhouse Podcast episode, I cover: 00:00 Introduction to PR Pro Wealth Series 02:53 Challenges of Selling a Service-Based Business 06:05 Maximizing Value and Creating Tangible Assets 08:56 Planning for Financial Freedom 12:04 Immediate Actions for Long-Term Success 15:02 Conclusion and Next Steps Once you know what you’re really working toward, you can build wealth and freedom your way. This is for you if… * You’re realizing your business can’t run without you * You want more freedom but aren’t sure how to make that happen * You’re ready to build toward your dream life — not just bigger revenue Hit play and let’s map out a future you’re actually excited about.

Resources Mentioned: https://www.chelliecarlson.com/ [https://www.chelliecarlson.com/]   Growth isn’t about adding more. It’s about cutting the right things. Let me guess—you’ve added the tools, the team, the tasks… and it’s still not feeling right. You're checking boxes, but not really moving forward the way you want to. 😩 I’ve been there. And funny enough, it was a walk with my rescue pup Lola that reminded me what actually creates momentum: cutting back. Our newest Pitching Powerhouse Podcast episode is all about pruning—literally and metaphorically. From the rose bushes blooming on my street to the projects (and team members 👀) I had to let go of in my business, I’m sharing the mindset shift that’s helped me create real clarity and growth.   What I Cover:  00:00 The Joy of Dog Ownership 04:07 The Concept of Pruning 16:08 Applying Pruning to Business and Life   This is for you if: — You’ve been feeling burnt out, bloated, or boxed in by your own business — You’ve hired help, but somehow it’s more work, not less — You’re craving clarity, ease, and space to focus on what really matters 🎧 Hit play to learn how pruning—yes, pruning—can completely shift the way you run your business and your life.   Work with me: Join The Pitch Lab: https://www.jenerationacademy.com/tpl Join Agency Accelerator: https://jenerationacademy.com/the-agency-accelerator

Resources mentioned: jenerationacademy.com/endofyear [http://jenerationacademy.com/endofyear] “Work Comes First” Is the Lie That’s Draining You You’ve been taught to chase productivity, crush goals, and keep clients happy at all costs. But what if that relentless work first mindset is exactly what’s holding you back from the life (and business) you actually want? We’re flipping the script on traditional goal setting in our newest Pitching Powerhouse Podcast episode—because planning your year around your inbox, your launch calendar, or everyone else’s needs is a fast track to burnout. And honestly? You already know it’s not working. If you’ve ever felt that nagging guilt for taking a break… If “rest” only happens once you’ve “earned it”... If you’ve looked at your calendar and wondered where you even fit in… Yeah. We’re talking to you. Here’s the plot twist you didn’t know you needed: What if the real productivity hack is putting your LIFE on the calendar first? Not last. Not “when there’s time.” First. In this episode, I share a powerful planning method that helps you prioritize meaningful goals, create space for joy and rest (without the guilt), and finally feel present and fulfilled in your everyday life—even when work gets wild.   What I Cover: 00:00 Introduction to Life First Planning 01:58 Understanding Life First Planning 05:47 Identifying Work First Planning Behaviors 10:05 Strategies for Life First Planning 19:59 Planning Meaningful Experiences 30:04 Building Lasting Habits and Relationships This is for you if… * You’ve ever said “I’ll rest after this next deadline” * You’re craving more joy and meaning, but don’t know where to start * You want a planning approach that fuels your life and your business