Transforming Health Tech Go-to-Market: How Bonfire Analytics Drives Sales Efficiency

Derek Baird from Switchboard Health

Guest: Derek Baird, CEO & Co-founder, Switchboard Health Resources: * Switchboard Health: https://switchboardhealth.com/ [https://switchboardhealth.com/] * Conduce Health: https://www.conducehealth.com/ [https://www.conducehealth.com/] Connect with Derek: https://www.linkedin.com/in/debaird/ [https://www.linkedin.com/in/debaird/] Connect with Nick: https://www.linkedin.com/in/nick-crabbs-5674a233/ [https://www.linkedin.com/in/nick-crabbs-5674a233/] Product in Healthtech is community for healthtech product leaders, by product leaders. For more information, and to sign up for our free webinars, visit www.productinhealthtech.com.

Building the Future of Brain Training with EEG Headphones - with John Golden, CEO of Vital Neuro

John Golden's Linkedin: https://www.linkedin.com/in/goldenjohn/ [https://www.linkedin.com/in/goldenjohn/] Vital Neuro Linkedin:  https://www.linkedin.com/company/vital-neuro [https://www.linkedin.com/company/vital-neuro] Chris Hoyd's Linkedin: https://www.linkedin.com/in/chrishoyd/ [https://www.linkedin.com/in/chrishoyd/]   John Golden is the CEO of Vital Neuro. He has considerable experience in operational and technology leadership, and led the successful exit from EXOS, a previous company he founded and built, prior to joining Vital Neuro 7 years ago. John has spent his career dedicated to making high quality complex technologies into simple consumer products that people can use, and uses the Vital Neuro technology himself 3-4 times per day to stay on top of his game. John has led the company through the clinical development all the way to reality as a consumer facing product, with a guiding principle that neurofeedback technology should be as easy to use as regular headphones. Product in Healthtech is community for healthtech product leaders, by product leaders. For more information, and to sign up for our free webinars, visit www.productinhealthtech.com.

Transforming Health Tech Go-to-Market: How Bonfire Analytics Drives Sales Efficiency

GUEST INFORMATION * Jaya Pokuri - Co-founder, Bonfire Analytics * Vinay Nagaraj - Co-founder, Bonfire Analytics KEY TOPICS DISCUSSED * Healthcare data analytics and go-to-market strategy * Machine learning applications in health tech sales * Processing prescription claims and medical data * Moving beyond volume-driven provider targeting * Healthcare policy challenges and data access COMPANIES AND PRODUCTS MENTIONED * Bonfire Analytics - Healthcare data analytics platform * Point Designs - Prosthetics device company (case study [https://www.linkedin.com/pulse/using-provider-data-sharpen-your-glp-1-gtm-strategy-ia0ef/?trackingId=HeHRlxQuKvkg393s9v9UfA%3D%3D]) KEY STATISTICS * 3x increase in sales efficiency for Point Designs * Founded Bonfire Analytics in late 2022 * Target market: SMB to mid-market health tech companies RESOURCES * Bonfire Analytics Website: https://www.bonfireanalytics.com/ [https://www.bonfireanalytics.com/] * Using Provider Data to Sharpen Your GLP-1 GTM Strategy [https://www.linkedin.com/pulse/using-provider-data-sharpen-your-glp-1-gtm-strategy-ia0ef/?trackingId=HeHRlxQuKvkg393s9v9UfA%3D%3D] * Connect with guests on LinkedIn: Jaya Pokuri [https://www.linkedin.com/in/jaya-pokuri-bb56a370/] and Vinay Nagaraj [https://www.linkedin.com/in/vinay-nagaraj/] Product in Healthtech is community for healthtech product leaders, by product leaders. For more information, and to sign up for our free webinars, visit www.productinhealthtech.com.

Radical Clarity in Drug Pricing: How Rescription Uses the 340B Program and Patented Tech to Lower Costs

In this episode of Product in Healthtech, we reconnect with Scott Martin, founder and CEO of Rescription, to discover how his company has evolved since our previous conversation. Topics covered: * Rescription's "radical clarity" approach to transforming prescription drug costs * How Rescription leverages the 340B federal program as intended to benefit both health systems and patients * Results from partnerships with Bergen New Bridge and Baton Rouge General, showing 27-35% savings * Why patients under Rescription's model receive zero-dollar copays for prescriptions * The patent-pending adjudication technology developed with Vynyl that enables upfront processing at scale * Rescription's ambitious expansion plans across 14 states and 15 additional health systems Key moments: * [01:16] Scott explains how Rescription's model differs from traditional PBMs * [03:09] Clarifying misconceptions about the 340B program * [05:14] Updates on partnerships with Bergen New Bridge and Baton Rouge General * [07:25] How Rescription addresses pharmaceutical manufacturer pushback * [09:24] Details on Rescription's patent-pending adjudication technology * [11:15] Future expansion plans and new service offerings Resources mentioned: * Wall Street Journal article featuring Rescription: https://www.wsj.com/health/healthcare/prescription-drug-prices-340b-pharmacy-benefit-plans-6834cc08 [https://www.wsj.com/health/healthcare/prescription-drug-prices-340b-pharmacy-benefit-plans-6834cc08] Follow Product in Healthtech: * Website: productinhealthtech.com [https://productinhealthtech.com] * LinkedIn: Product in Healthtech [https://linkedin.com/company/product-in-healthtech] * Email: info@productinhealthtech.com [info@productinhealthtech.com] Product in Healthtech is community for healthtech product leaders, by product leaders. For more information, and to sign up for our free webinars, visit www.productinhealthtech.com.

Claire Manneh of Datavant

Claire Manneh: https://www.linkedin.com/in/clairemanneh/ [https://www.linkedin.com/in/clairemanneh/] Chris Hoyd: https://www.linkedin.com/in/chrishoyd/ [https://www.linkedin.com/in/chrishoyd/] For the full YouTube video: https://youtu.be/lMfNvPUdfNA [https://youtu.be/lMfNvPUdfNA] Datavant Website: https://www.datavant.com/ [https://www.datavant.com/]   0:00 Introduction + Claire's background 2:36 Overview of Datavant and its mission 3:49 Example: Substance misuse data commons project 5:54 Datavant's roadmap and exciting developments 7:49 AI and data analysis in healthcare research 9:15 Population health projects and achievements 11:37 Global clinical trials and international considerations 14:38 A day in the life at Datavant 16:27 Measuring success and project metrics 18:47 Cybersecurity and data protection measures 21:11 Future vision for health data integration 24:16 Challenges and headwinds in the industry 26:21 How to connect with Claire and Datavant Product in Healthtech is community for healthtech product leaders, by product leaders. For more information, and to sign up for our free webinars, visit www.productinhealthtech.com.