Profitable Mindset

#274: The Guilt That's Killing Your Farm Business: Why Taking Care of Yourself Isn't Selfish

FREE Master Class: The Farm Marketing Fix Sign Up HERE [https://charlottemsmith.com/masterclass] What if the real reason you're exhausted isn't the workload—it's a single emotion you don't even realize is running the show? Guilt is silently hijacking your decisions, pushing you toward $20/hour tasks while $5,000/hour opportunities slip away. It's why you say yes when you should say no, why rest never actually restores you, and why "being responsible" might be the most reckless choice you're making. In this episode, you'll discover: * The 5-step guilt cycle controlling your farm decisions without your permission * How to catch guilt in the act before it costs you thousands * The single question that created a 60-second breakthrough for one farmer * Why one farmer was up until 2 AM making mistakes and resenting her neighbor—all traced back to this invisible force This isn't about hustling harder. It's about finally seeing what's been invisible—and breaking free from the pattern that's keeping you stuck. If you've ever thought "I should just be able to handle all this," this one's for you. Click HERE and Let's Meet! [https://charlottemsmith.com/strategy] Chat with us to see if Farm Marketing Mastery can break you out of marketing misery.

#273: How to Stop Drowning in Your To-Do List 🐑- Farm and Life

FREE Master Class: The Farm Marketing Fix Sign Up HERE [https://charlottemsmith.com/masterclass] Ever feel like a failure because you can't keep up with everything on your plate? Picture a farmer homeschooling three kids (including a two-year-old), milking cows at dawn, moving 400 sheep, tending chickens, making every meal from scratch—and wondering why the farm wasn't profitable. When I asked her what she wanted, she gave me ONE word: "Less." Oof. I felt that in my soul. Here's what we uncovered in this coaching session: - The brutal math - She had the equivalent of three 40-hour-a-week jobs. No wonder she felt crushed. - The focus revelation - We used my method to figure out how much she could actually take on (spoiler: not all of it) - The clarity moment - After one call, she chose her ONE thing (sheep), ditched the rest, and you could literally HEAR the relief in her voice This isn't just about doing less work. It's about doing the RIGHT work so you can stop being busy but broke, overwhelmed but not profitable. If you're running yourself into the ground trying to do ALL the things, this episode is your permission slip to choose differently. Click HERE and Let's Meet! [https://calendly.com/csmith3cow/strategy-session] Chat with us to see if Farm Marketing Mastery can break you out of marketing misery.

#272: Marketing Mistakes This Farmer Almost Made (And How We Fixed Them for Black Friday)

FREE Master Class: The Farm Marketing Fix Sign Up HERE [https://charlottemsmith.com/masterclass] You know how when you sit down to write your Black Friday email, you get all worried about leaving someone out? You want to reach your older customers AND your younger customers, those with kids and those without, AND that person who bought from you six months ago. So you do your best to include everyone! But nobody buys. 🤦‍♀️ Total crickets. I get it. I used to do this exact thing. I worried that getting too specific would turn some customers off. Turns out there's a way better approach. In this episode, I walk through a real email from a flower farmer I just coached: * You'll see her original version, what we changed, and why one sold out her products while the other would've bombed * My simple notebook trick for collecting the phrases that make people stop scrolling and think "Wait, are they reading my mind?" * Real results: One farmer used this and sold out her beef from summer. Another sold out half her spring flower shares before Christmas even happened * Why this isn't just about Black Friday - this works all year long If your marketing hasn't worked before? Not to worry. It's a skill you haven't learned yet - and I'm here to help. The truth: Generic marketing feels safer. Specific marketing actually sells. Click HERE and Let's Meet! [https://charlottemsmith.com/strategy] Chat with us to see if Farm Marketing Mastery can break you out of marketing misery.

#271: Here Are the Six Traps Keeping Every Farmer Broke (Probably You Too)

FREE Master Class: The Farm Marketing Fix Sign Up HERE [http://charottemsmith.com/masterclass] I just got off coaching calls with brand new Farm Marketing Mastery clients, and I keep seeing the same patterns over and over again. These farmers are making mistakes that are costing them thousands of dollars and countless hours—and they don't even realize it. Here's what might surprise you: You're probably stuck in at least 3 of these traps right now. Most farmers are in 4 or 5 before they get help. And here's the thing—these aren't complicated problems. But they ARE keeping you exhausted, overwhelmed, and unprofitable. In this episode, I reveal: * The biggest lie you're telling yourself about time (and what to do instead) * Why selling multiple products is actually costing you money * The one shift that helped my clients make more in 60 days than they made all last year * How your thoughts are literally creating your broke results (backed by science) * The counterintuitive truth about email that most farmers ignore Some of this might be uncomfortable to hear. It might even seem to go against what everyone else is doing. But that's exactly why it works. If you're working sunrise to sunset, not paying yourself, and feeling like you're spinning your wheels—this episode is for you. "Charlotte, I didn't believe you at first, but we trusted you. We made more money in 60 days than all of last year." — It's not magic. It's focus. Click HERE and Let's Meet! [https://calendly.com/csmith3cow/strategy-session] Chat with us to see if Farm Marketing Mastery can break you out of marketing misery.

#270: From 'I Feel Greedy' to 'I'm Changing Lives': How to Believe in Your Prices

Click HERE and Let's Meet! [https://calendly.com/csmith3cow/strategy-session] Chat with us to see if Farm Marketing Mastery can break you out of marketing misery. If you've ever looked at your prices and thought, "I can't charge that much!" this episode's for you. I just held a coaching call that completely shifted how one farmer thinks about pricing. She'd never charged for anything in her life. Never run a business. Was a stay-at-home mom for 20 years. And she was building a healing memorial garden for her community. But she was paralyzed by guilt about charging money for something meant to help people. Sound familiar? In this episode, I'm sharing the exact framework I walked her through—the Belief Triad—that's helped hundreds of farmers finally charge what they need to stay in business. Here's what you'll discover: - Why 98% of farms go out of business by year five (and the ONE skill that could change that) - The truth about what your customers actually want (hint: they WANT to pay you) - Why your fear around pricing isn't about money at all—it's about something much deeper - The exact strategy I use before doing anything scary in my business If you've ever felt shame about wanting to make money from something meaningful, or thought "Who am I to charge these prices?"—this episode will change everything. Your farm can't serve your community if you're broke. 🤦‍♀️