Profitable Mindset

Let's Meet!  Drowning in marketing dread? Book a free strategy session [https://calendly.com/csmith3cow/strategy-session] to see if Farm Marketing Mastery can break you out of marketing misery. This week I coached a farmer who wanted to go from $20,000 in sales to $180,000 in just one year – and it broke my heart because I could hear the crushing pressure she was putting on herself. In this eye-opening episode of The Profitable Mindset Podcast, I dive into the shocking truth about why 80% of farmers quit within the first few years. It's not because farming doesn't work or because their products aren't good enough – it's because they set themselves up for failure with completely unrealistic timelines. This shift in understanding timelines is your key to building a sustainable farm without burning out. Discover how letting go of the belief that you should be profitable faster can unlock growth, reduce pressure, and give you the peace of mind to actually focus on building something that lasts. This is the exact mindset work I teach farmers in Farm Marketing Mastery, and it's changing lives. Tune in now and start unlearning the limiting beliefs about timelines that are holding you back from farm success. In this episode: • How to calculate what revenue you actually need to replace your day job income • Why adding more products when one isn't profitable yet guarantees you'll lose money • The mindset shift that lets you build sustainably instead of burning out • Real coaching call breakdown: going from panicked about year one to excited about years three through five

Let's Meet!  Drowning in marketing dread? Book a free strategy session [https://calendly.com/csmith3cow/strategy-session] to see if Farm Marketing Mastery can break you out of marketing misery. This week I coached a farm couple with grass-fed beef, cooking classes, farm tours, and an Airbnb. Their website was gorgeous, content excellent, email signups happening daily. But they weren't making sales. In this episode, I reveal why brilliant farmers with beautiful websites still can't convert browsers into buyers. The shocking truth: your website isn't broken—you just haven't learned the skill of turning interested people into paying customers. You'll hear the exact email rewrite I did during our coaching call and discover "The Rule of One"—why cramming multiple offerings into one email kills your sales. The biggest mistake? Marketing from YOUR perspective instead of addressing your customers' real pain points. This shift from farmer-focused to customer-focused messaging is the key to relationship-based marketing that actually drives sales. This is the exact sales psychology I teach inside Farm Marketing Mastery, and it's transforming farm businesses.

Stuck avoiding farm marketing like it's poison? 👉 Then book a free strategy session with Rebecca or Charlotte to see if Farm Marketing Mastery can break you out of marketing misery → [SCHEDULE HERE [https://charlottemsmith.com/strategy]]   Marketing feels like death? You're not the only one. 💀   One of my dairy sheep farming clients put it bluntly: "When I think of sitting down to do marketing and sales, I feel dead inside."🤦‍♀️   She had 20 sales calls gathering dust on her desk. Milk production was exploding, she had tons of product to move, yet she was paralyzed at the thought of reaching out to that long list of markets.   Here's what happened next: One 20 minute coaching session and we turned her sales work into "a complete no-brainer."   That very day, she was able to sit down and with ease make all the contacts she needed. The very next week she emailed and said sales calls are now "a complete no-brainer." 🧠   Episode 251 reveals the exact process:   Listen as I outline the 3-step framework that transforms marketing paralysis into unstoppable momentum. I walk you through her entire breakthrough—from "dead inside" to "on a roll" in days. - Discover why trying to "like" marketing is keeping you stuck - Learn my specific goal-setting system that makes overwhelming tasks feel manageable - Get my technique that brings future success into today's grind.💡   This isn't feel-good fluff. My client is now able to hire her second full-time employee while you're still avoiding your to-do list. 🚀   Stop torturing yourself with tasks that could be paying your bills. Tasks that a simple coaching call could make so easy for you.   Your animals, your farm, and YOU, need you profitable, not paralyzed. 🐄

Click HERE for Farm Marketing Mastery [https://courses.3cowmarketing.com/farm-marketing-mastery]   Charlotte Smith addresses the #1 reason farms fail: not investing in marketing and mindset skills. After 13 years working with thousands of farmers, she's identified the 80/20 rule for success—80% mindset management, 20% marketing strategy.   Our brains are wired for survival, not success, naturally defaulting to negativity.   Farmers learn to manage this bias in our weekly mindset coaching calls.   Farmers in Charlotte's program transform their businesses in months, selling out quickly and raising prices confidently through strong customer relationships built using the simple tools she teaches.

Need help with your marketing? Join my free Farm Marketing Fix Masterclass in June [https://courses.3cowmarketing.com/five-mistakes] Free Strategy Session: Is Farm Marketing Bootcamp Right for Your Farm? [https://charlottemsmith.com/strategy] I had the chance to open up about my journey as a fifth-generation farmer and how I transformed my family's painful bankruptcy experience into what’s become my life’s calling: teaching farmers how to make money. 3 Reasons You Can’t Miss This Episode: * I reveal how healing my kids gave me no choice but to make sure my farm was profitable * I explain the shocking truth about food pricing that's been hidden from American consumers for decades (this will change how you shop!) * I break down my simple marketing principle that eliminates guilt and creates authentic connection with customers (this works for ANY business) If you've been struggling to charge what you're worth or if you're curious about how mindset affects your bottom line, you won't want to miss this conversation.