PSM: Professional Services Marketing

What if your biggest career breakthrough isn’t about a title or a checklist, but about learning to observe and adapt? In this episode, we talk with Joanna Kozłowski, strategist, coach, and founder of Resolute Consulting, about how to take charge of your own growth—even when no one’s handing you the playbook. Joanna shares what it means to become an anthropologist of your own career, how to decode workplace culture, and why marketers need to connect professional development to business outcomes. With roots in adult education and a deep background in AEC marketing and BD, Joanna brings sharp insights and plenty of real-world advice for building confidence, telling better stories, and showing up with purpose.

Coaching a team for interviews is about more than polishing presentations. It is about protecting confidence, creating emotional safety, and helping people show up as the best version of themselves. In this episode, Deirdre Booth and Damien Morris dive into how to coach the coaches by training leaders to give feedback that grows people instead of tearing them down. They explore what it means to coach with empathy, how to time feedback for maximum impact, and how to adapt coaching styles to different personalities. Whether you are leading interview prep or stepping into coaching for the first time, this conversation will give you fresh tools to support your teams when it matters most.

Let’s get real—shortlist interviews are high-pressure, high-stakes moments where everything you’ve built—your strategy, story, and team—comes down to one shot. In this episode, Damion Morris and Deirdre Booth unpack what it really takes to show up in the room and deliver. This isn’t a conversation about perfect slide decks or canned responses. It’s about the human side of the interview—the mindset, the chemistry, and the culture that drives real connection. From frameworks and firm culture to the psychology of safety and the power of storytelling, Damion and Deirdre get into the details of how great teams prep—and why preparation isn’t just logistics, it’s leadership. You’ll hear practical strategies for coaching, team building, and managing competing priorities. You’ll learn why slides shouldn’t be your crutch, how to help technical staff feel safe and confident, and why Q&A is often the make-or-break moment. And yes, you’ll hear what happens when the wheels fall off—and what it takes to get them back on. Whether you’re building a pursuit team, stepping into your first interview, or trying to elevate how your firm shows up when it matters most, this episode is packed with stories, tactics, and hard-won insights you can put to work right away.

In this episode of The PSM Show, Deirdre Booth goes one-on-one with longtime friend and bold brand-builder Nicole Posten, founder and principal of On Point Architecture. Based in Mesa, Arizona, Nicole launched her firm while on maternity leave—baby on one hip, CAD drawings on the screen, and zero interest in playing it safe. Nicole brings the same energy to her marketing as she does to her design work: unapologetically real, fiercely professional, and refreshingly human. From naming her firm “On Point” to embracing a brand voice that’s quirky, brassy, and undeniably her, Nicole shares how authenticity has been the not-so-secret weapon behind her 75% repeat client rate and year-over-year business growth.   This is a masterclass in doing business your way—and making no apologies for it. If you’ve ever struggled to find your brand voice or felt the pressure to blend in, Nicole’s story is your permission slip to stand out.

Success isn’t just about working hard—it’s about working smart. In this episode, Deirdre Booth sits down with Rachel Charlton, founder of Sticky Communications, to explore seven lessons she wished she had learned sooner in her AEC career. They break down the power of taking initiative, how to lead with purpose, and why understanding the why behind your work can shape both your career and workplace relationships. Rachel also shares how young professionals can navigate challenges like balancing expectations, avoiding burnout, and using data-driven insights to gain influence. Beyond career strategy, they dig into the mindset shifts that can make all the difference—how to advocate for yourself, step out of your comfort zone, and turn rejection into redirection. Whether you’re new to AEC or looking to take your career to the next level, this episode offers real-world advice to help you grow and succeed.