Retail Gazette
FMCG suppliers are operating in one of the most pressured markets in recent memory. Consumers remain highly price conscious, retailers are focused on protecting their own margins, and challenger brands are forcing established names to fight harder for space, loyalty and volume. In the latest episode of the Unpacked Podcast, we sit down with Ben Lewis, chief revenue officer at Salitix, to explore how suppliers can protect their bottom line in a trading environment where every pound counts. Lewis says the squeeze on branded suppliers has intensified as own-label ranges continue to grow in strength. “The businesses currently supplying retailers are clearly feeling a lot of pressure because of market conditions,” he says. “Recent analysis shows that own-label products are on a par in terms of volume and sales to branded products. “That’s an interesting development as it’s brands who are leading the way, innovating and investing. That’s indicative of a marketplace that’s seen a lot of change, courtesy of the cost pressures we’ve seen. It’s been one crisis after another and as a result, we’ve seen price rise significantly.” For many suppliers, the pressure isn't only coming from the market around them. There may also be money sitting within historic agreements, trading terms and commercial processes that has never been recovered. That's where Salitix comes in. The business helps suppliers identify misallocated profit, review commercial contracts and recover revenue that may have been missed through legacy oversights or reconciliation gaps. In the episode, Lewis explains how Salitix combines retail experience, forensic auditing and commercial contract expertise to help brands claw back margin without adding disruption or risk. The sums involved can be significant. “Let’s say you have a quality British company with brands that you recognise on the shelf,” Lewis says. “It’s not uncommon, if we do the reconciliation with the retailer, that we may find a quarter of a million pounds to half a million pounds. “When you’re getting that money in and it’s net money, that’s amazingly potent money to have in the bank, especially when you have all of those external pressures.” The conversation explores the changing relationship between FMCG suppliers and retailers, the growing power of own-brand, and why profit recovery is becoming a sharper priority for businesses looking to defend margin without simply pushing prices higher. For suppliers navigating cost pressure, retailer demands and a more competitive shelf, it's a timely discussion about where efficiency may already exist inside the business. Listen now to the latest episode of the Unpacked Podcast with Ben Lewis, chief revenue officer at Salitix.
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