Messaging in a Time of Crisis

Adult Learners: Messaging That Matters

In the fourth and final episode of our four-part series on VisionPoint Marketing’s adult learner study [https://www.visionpointmarketing.com/adult-learner-study-2025/], we explore the power of messaging that truly resonates. Christian Jessup and Cassie Fleming unpack what adult learners want to hear—and what turns them away. From the importance of clarity and cost transparency to the emotional drivers that matter most, this episode breaks down real survey data and offers tips for crafting messages that cut through the noise and build real trust.

Adult Learners: Nurturing from Interest to Enrollment

In the third episode of our four-part series on VisionPoint Marketing’s adult learner study [https://www.visionpointmarketing.com/adult-learner-study-2025/], we dive into the critical phase between interest and enrollment. Christian Jessup and Danielle Attanasio explore how colleges and universities can effectively nurture adult learners once they’ve raised their hand. From email and text strategies to the surprising rise of social media outreach, this episode offers actionable insights on communication preferences, personalization tactics, CRM best practices, and why the “middle of the funnel” may be your most undervalued opportunity.

Adult Learners: Media Consumption Habits

In the second episode of our four-part series on VisionPoint Marketing’s latest adult learner study, we dig into the media habits that shape how this audience discovers and engages with higher education. Katy Campbell and Becki Murison explore which channels adult learners really use, when they use them, and what that means for institutions building the right media mix. From YouTube’s surprising prominence as a search engine to the realities of LinkedIn’s limited reach, this episode unpacks the platforms that matter most and offers practical recommendations for institutions looking to maximize budget and impact.

Adult Learners: Who They Are and Why They Matter

In the first episode of our four-part series on VisionPoint Marketing’s adult learner study [https://www.visionpointmarketing.com/adult-learner-study-2025/], we unpack why adult learners are essential to the future of higher education. Join Christian Jessup, Katy Campbell, and Matt Walters as they discuss the demographic shifts creating urgency around this audience, the surprising motivations driving adult learners, and the real barriers standing in their way. This conversation offers the insights and "aha" moments from the study to better connect higher ed marketers with this growing population.

Messaging in a Time of Crisis

In this episode of Rock Enroll, we unpack the recent shakeups at the U.S. Department of Education and what they mean for enrollment marketers facing yet another wave of uncertainty. VisionPoint experts Matt Walters, Sarah Mullins, and Katy Campbell explore how institutions can communicate with empathy, lead with clarity, and stay agile in a shifting higher ed landscape.