Customer-Centric Selling: How Kelly Faetanini Built a Customer-First Wedding Brand

Customer-Centric Selling: How Kelly Faetanini Built a Customer-First Wedding Brand

Kelly Faetanini, founder and lead designer of Kelly Faetanini Bridal, joins Sales POP! to share the customer-centric playbook that turned her brand into a leader in luxury bridal — covering authenticity, hiring for emotional intelligence, and why a grounded leader outperforms a frantic one in any high-pressure industry. A practical conversation with lessons that apply far beyond wedding fashion. Learn more at https://www.kellyfaetanini.com/ [https://www.kellyfaetanini.com/].

Are You Losing Deals You Should Win? Dominic Forth on Authority in Sales

Dominic Forth, CEO of Thought Leaders America and former BBC broadcast journalist, joins John Golden to explain why the most qualified person rarely wins the deal — and how visibility, storytelling, and composure under pressure build the authority that does. Learn more at Thought Leaders America [https://www.thoughtleadersamerica.com/].

Is Your Personal Brand Working Against You? April Martini & Anne Candido on the Fix

April Martini and Anne Candido, co-founders of Forthright People and authors of The Power of Your Personal Brand, join John Golden to explain why middle managers stall and how a deliberate personal brand becomes their competitive advantage. They share a four-part framework built on 45 combined years of branding experience and show how to apply it in 20-minute chunks. Learn more at https://forthright-people.com/ [https://forthright-people.com/].

Cory Dunham on Why Founder-Led Businesses Lose Deals Before the First Call

In this Sales POP! Expert Insight Interview, John Golden talks with Cory Dunham, Executive Leadership Coach and Co-Owner of Dunham Marketing Services, about how founder-led service businesses win by clarifying their message, aligning their teams around real values, and turning those values into decisive action — especially in the fragile moments right after a sale. Learn more and connect with Cory at https://corydunham.com/ [https://corydunham.com/].

From Copywriter to Conductor: Jon Benson on the New Role of AI in Marketing

Jon Benson, copywriter, entrepreneur, and founder of BNSN AI, joins Sales POP! to explain how marketers can shift from writer to conductor — directing AI agents, injecting human values into copy, and producing in days what once took teams of ten. Learn more and grab the free Buyer Profile at https://bnsn.ai/ [https://bnsn.ai/].