School for Startups Radio
Mickie Kennedy – Founder of eReleases [https://www.ereleases.com/] and Author of Worth Building [https://www.amazon.com/dp/162557181X/ref=cm_sw_r_as_gl_api_gl_i_W3JGB4E65YX10VESRBHQ?linkCode=ml1&tag=bookpreviews&linkId=37ff85038fba9dc7f6a625c172e6300d] & Glandscape [https://buttonpoetry.com/product/glandscapes/] A lot of people feel they’re too small to matter, but that’s an advantage when it comes to the media. Mickie Kennedy is an entrepreneur, author, poet, and founder of eReleases, one of the leading press release distribution companies serving small businesses, startups, authors, and entrepreneurs. For more than two decades, he has helped organizations gain media attention, build credibility, and increase visibility by connecting them with journalists, news outlets, and influential media platforms. Through eReleases, Mickie has assisted thousands of businesses in earning meaningful press coverage and establishing themselves as trusted authorities in their industries. A recognized expert in public relations and media outreach, Mickie is passionate about helping small businesses compete with larger organizations by leveraging strategic publicity rather than expensive advertising. His work focuses on helping entrepreneurs build trust, strengthen their online presence, and create the kind of third-party validation that drives growth and credibility. Through speaking, consulting, and educational content, he shares practical insights on media relations, press releases, branding, and authority building. In addition to his entrepreneurial career, Mickie is an accomplished poet and author. He is the author of the poetry collection Worth Burning and the chapbook Glandscapes. His work has appeared in numerous respected literary publications, including POETRY, Prairie Schooner, The Threepenny Review, The Southern Review, and The Sun. His writing often explores themes of identity, resilience, family, memory, and personal transformation. Mickie earned an MFA in Creative Writing from George Mason University, where he studied under acclaimed poet Carolyn Forché. Originally from rural North Carolina, he now divides his time between Maryland and Delaware. Whether helping businesses earn media coverage or sharing stories through poetry, Mickie is driven by the belief that authentic stories have the power to connect people, build trust, and create lasting impact. Jon Ostenson – Founder & CEO of FranBridge Consulting [https://franbridgeconsulting.com/] and Author of Non-Food Franchising: The Better Path to Business Ownership [https://www.amazon.com/dp/B0BJNDCGN4/?bestFormat=true&k=non-food%20franchising&ref_=nb_sb_ss_w_scx-ent-bk-ww_k0_1_20_de&crid=29FKQM9VMM6YX&sprefix=non-food%20franchising] Non-sexy is the new sexy when it comes to business ownership. Jon Ostenson is an entrepreneur, franchise investor, consultant, speaker, and author specializing in non-food franchising and alternative paths to business ownership. He is the founder and CEO of FranBridge Consulting, a two-time Inc. 5000 company, where he helps entrepreneurs, executives, and investors evaluate franchise opportunities and build wealth through business ownership. Recognized as a top franchise consultant, Jon has guided hundreds of clients through the process of selecting, financing, and launching franchise businesses that align with their financial goals, lifestyle preferences, and long-term objectives. Drawing on experience from both the franchisor and franchisee sides of the industry, Jon brings a unique perspective to franchise investing. Prior to founding FranBridge Consulting, he served as President of ShelfGenie, an Inc. 500 franchise system with more than 200 locations across North America. He is also a multi-brand franchise owner and investor, giving him firsthand insight into the opportunities and challenges entrepreneurs face when building businesses through proven franchise systems. Jon is the author of the bestselling book Non-Food Franchising: The Better Path to Business Ownership, which highlights the growing opportunities available outside of traditional food and restaurant concepts. He is a frequent contributor and thought leader on franchising, business ownership, and entrepreneurship, with insights featured in publications including Forbes, Inc., and Bloomberg. Before entering the franchise industry, Jon held executive leadership roles with major national companies, including serving as Vice President of Sales for Carter’s, Inc., where he oversaw more than $350 million in annual sales. He began his career as a consultant with Accenture, working with clients both domestically and internationally. Jon earned both his BBA in Finance and MBA from the University of Georgia and was recognized by the University of Georgia Alumni Association as a recipient of its prestigious 40 Under 40 award. Today, Jon is passionate about helping professionals create financial freedom, diversify their investments, and pursue business ownership through scalable franchise opportunities. Through his consulting, writing, and speaking, he helps aspiring entrepreneurs navigate the franchise landscape with confidence and clarity.
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