Search with Candour

In this week's episode of Search with Candour, Jack Chambers-Ward discusses the dynamic relationship between branding and SEO with Krešimir Ćorluka, co-founder of Canonical Agency and one of the organisers of Zagreb SEO Summit. Discover the potential pitfalls of bad branding, learn how to ensure your brand strategy supports your SEO efforts, and understand why knowing your customer base is crucial. Plus, get insights into the future challenges and opportunities brought by AI and LLMs in the digital marketing landscape Follow Krešimir: * Zagreb SEO Summit: https://zagrebseosummit.com/ [https://zagrebseosummit.com/] * Canonical Agency: https://canonical.hr/ [https://canonical.hr/] * LinkedIn: https://www.linkedin.com/in/kresimir-corluka/ [https://www.linkedin.com/in/kresimir-corluka/] 00:00 Highlight reel 01:08 Introduction 03:34 Zagreb SEO Summit Recap 12:21 Challenges in Branding and Rebranding 35:38 The Importance of Team Collaboration 36:22 Challenges with Brand Managers 36:52 Misguided Corporate Decisions 41:10 The AI Hype and Its Pitfalls 45:51 The Future of Google and AI 52:52 Monetisation and Content Quality Concerns 59:15 Final Thoughts and Recommendations

Join Jack Chambers-Ward in this week's episode of Search With Candour as he welcomes back SEO consultant Seb Atkinson for an in-depth discussion on masterful SEO strategies. Seb shares his journey, starting his own business, Atkinson Smith Digital, and key content strategies he uses with his clients. The conversation delves into practical insights on keyword clustering, creating revenue-driven models, and effectively communicating the value of SEO with clients. Learn how to bridge the gap between technical SEO and business goals, and discover innovative methodologies for forecasting and analysing market opportunities. Follow Seb: * Website: https://atkinsonsmithdigital.com/ [https://atkinsonsmithdigital.com/] * LinkedIn: https://www.linkedin.com/in/sebatkinson/ [https://www.linkedin.com/in/sebatkinson/] * Bluesky: https://bsky.app/profile/sebatkinson.bsky.social [https://bsky.app/profile/sebatkinson.bsky.social] Resources: * https://atkinsonsmithdigital.com/keyword-clustering/ [https://atkinsonsmithdigital.com/keyword-clustering/] * First appearance in 2020: https://withcandour.co.uk/podcast/episode-51-the-seo-process-with-seb-atkinson [https://withcandour.co.uk/podcast/episode-51-the-seo-process-with-seb-atkinson] * Last appearance in 2023: https://withcandour.co.uk/podcast/why-you-should-care-about-inp-with-seb-atkinson [https://withcandour.co.uk/podcast/why-you-should-care-about-inp-with-seb-atkinson] 00:00 Introduction and Welcome 00:54 Guest's Journey and Career Highlights 01:10 Starting a New Business 01:49 SEO Strategies and Client Engagement 03:16 Keyword Clustering and Research 05:33 Client Communication and Buy-In 06:55 Tools and Techniques for SEO 26:43 International SEO Challenges 30:28 Setting Click-Through Rate Targets 31:18 Understanding Market Size and Competitor Analysis 31:44 Monthly vs. Yearly Metrics 32:35 Competitor Strategies and Market Positioning 36:30 Connecting Data to Revenue 38:27 Forecasting and Predictive Models 43:10 Challenges in Data Accuracy and Client Communication 49:45 Final Presentation and Client Buy-In 54:05 Resource Allocation and Implementation 01:00:46 Conclusion

In this episode of Search with Candour, host Jack Chambers-Ward interviews SEO expert Alex Galinos. Alex shares insights on how to shift from focusing solely on traffic and SEO metrics to a revenue-driven approach that aligns with business objectives. They discuss the integration of business intelligence with SEO, conversion rate optimisation, and the implications of AI and LLMs on SEO strategies. Alex also provides actionable tips, tool recommendations, and real-life examples from his work at Hoppa to illustrate how SEO can directly contribute to business growth. Tune in to learn how to maximise the monetary value of your SEO efforts and drive real business results. Sponsored by Serpzilla: https://serpzilla.com/ [Sponsored by Serpzilla: https://serpzilla.com/] Follow Alex: * Parents Hub: https://parentshub.gr [https://parentshub.gr] * Hoppa: https://www.hoppa.com/en [https://www.hoppa.com/en] * LinkedIn: https://www.linkedin.com/in/alexgalinos/ [https://www.linkedin.com/in/alexgalinos/] Previous episodes: * https://youtu.be/yxCHqP3Hf24?si=K_WznncX2zacVCS8 [https://youtu.be/yxCHqP3Hf24?si=K_WznncX2zacVCS8] * https://youtu.be/7dajPzLDEts?si=Arut3MDkBa8vLg8e [https://youtu.be/7dajPzLDEts?si=Arut3MDkBa8vLg8e] 00:00 Introduction 03:40 Sponsor: Serpzilla [https://serpzilla.com/⁠] 05:54 Upcoming Live Podcast 08:12 Interview with Alex Galinos 38:46 Data-Driven Decisions and Attribution Models 40:46 The Great Decoupling and Impressions Debate 43:10 Seasonality and Diversification in Business Strategies 49:49 Maximising Revenue Through Targeted Traffic 58:17 Actionable SEO Tips and Tools 01:02:50 Final Thoughts and Recommendations

Are you getting the most out of your organic shopping feed? Join host Jack Chambers Ward as he sits down with returning guest Alex Wright, a managing partner for SEO at Dentsu, to uncover the untapped potential of organic shopping feeds in the ecommerce landscape. Learn about the importance of optimising your feeds, the pitfalls to avoid, and the bright future of agentic search in 2025. Follow Alex: * Website: https://alex-wright.co.uk/ [https://alex-wright.co.uk/] * Dentsu: https://www.dentsu.com/ [https://www.dentsu.com/] * LinkedIn: https://www.linkedin.com/in/alex-wright-marketing/ [https://www.linkedin.com/in/alex-wright-marketing/] Resources: * https://blog.google/products/shopping/google-shopping-ai-mode-virtual-try-on-update/ [https://blog.google/products/shopping/google-shopping-ai-mode-virtual-try-on-update/] * https://blog.google/products/shopping/shopping-graph-explained/ [https://blog.google/products/shopping/shopping-graph-explained/] * https://support.google.com/merchants/answer/15182106 [https://support.google.com/merchants/answer/15182106] * https://github.com/google-marketing-solutions/feedx [https://github.com/google-marketing-solutions/feedx] * https://business.google.com/uk/merchant-center/manufacturer-center/ [https://business.google.com/uk/merchant-center/manufacturer-center/] * https://ipullrank.com/how-ai-mode-works [https://ipullrank.com/how-ai-mode-works] * https://withcandour.co.uk/blog/stoicism-and-seo-for-headless-cms-with-alex-wright [https://withcandour.co.uk/blog/stoicism-and-seo-for-headless-cms-with-alex-wright] 00:00 Introduction 02:07 Upcoming Guests and Events 05:47 Sponsored by Fatjoe 07:34 Interview with Alex Wright Begins 09:27 Importance of Organic Shopping Feeds 17:48 Setting Up and Optimising Shopping Feeds 33:10 Common Mistakes and Best Practices 37:05 Importance of Team Communication in Digital Marketing 37:34 Utilising Supplemental Feeds for Enhanced Control 39:45 Introduction to Manufacturer Center 42:00 Exploring New Shopping Features and AI Integration 43:54 Challenges and Considerations with Agentic Search 50:09 Impact of Dynamic Pricing and Data Quality 52:34 Future of Search and E-commerce Strategies 58:10 Real-World Accessibility and Multimodal Search 01:04:58 Recommendations and Final Thoughts

In this episode of Search With Candour, Jack Chambers-Ward is joined by Jarno van Driel to discuss the nuances of structured data, its significance in SEO, and its broader applications beyond search. The conversation ranges from how schema works with AI and large language models to how structured data aids in internal communication, impacts e-commerce, and the evolving landscape of digital marketing tools. Follow Jarno: * Jarno’s website: https://invisiblegraph.com/ [https://invisiblegraph.com/] * LinkedIn: https://www.linkedin.com/in/jarno-van-driel-36a47075/ [https://www.linkedin.com/in/jarno-van-driel-36a47075/] * Bluesky: https://bsky.app/profile/jarnovandriel.bsky.social [https://bsky.app/profile/jarnovandriel.bsky.social] Resources: * https://withcandour.co.uk/blog/the-state-of-schema-in-2023-with-dave-ojeda [https://withcandour.co.uk/blog/the-state-of-schema-in-2023-with-dave-ojeda] * https://www.youtube.com/watch?v=TiT2bzTq91Y [https://www.youtube.com/watch?v=TiT2bzTq91Y] * https://developers.google.com/search/docs/appearance/structured-data/sd-policies [https://developers.google.com/search/docs/appearance/structured-data/sd-policies] 00:00 Introduction 01:20 Welcome to Search with Candour 02:57 Sponsor Message: Fat Joe 04:39 Welcome Jarno van Driel 06:22 The Evolution of Structured Data 07:26 The Role of Schema.org and Community Contributions 12:35 The Future of E-commerce and AI Integration 13:20 The Importance of Structured Data in AI Mode 15:32 Challenges and Misconceptions in Structured Data 25:02 The Role of Structured Data in Knowledge Graphs 28:04 The Competitive Landscape of E-commerce 30:34 The Rise of TikTok as a Shopping Platform 32:46 Different Types of Structured Data 34:45 The Future of Structured Data and AI 39:29 AI and Search: Bridging the Gaps 43:01 Multimodal Search and Google Lens 43:42 E-commerce and Structured Data 46:43 TikTok E-commerce 52:00 Structured Data's Internal Benefits 01:02:02 Speakable Schema and Voice Search 01:05:44 The Future of AI and Job Impact 01:14:28 Conclusion and Future Guests