The shell got tight - why Seeking Simplicity became #BeMoreLobster

Who You Are Drives What You Create

Welcome back to the Be More Lobster podcast! In this episode, I dive deep into the real starting point for creating change—not by doing something different, but by being someone different. I share my personal 5S Formula for personal transformation, which is foundational for achieving results more quickly, with more fun, and less stress. What You’ll Hear in This Episode * Why "be someone different" is more powerful than "do something different" and how your current self creates your current results. * The 5S Formula for personal transformation: * Space: Why you must create space—physically, mentally, emotionally—before bringing in something new and what you might need to let go of. * Schedule: How scheduling freedom and values into your life gives you more control and focus. * Support: The power of asking for help, getting the right emotional, practical, and coaching support, and how doing so changed my own life and relationships. * Standards: Raising your standards for yourself, your relationships, your business, and your well-being to drive change. * Self-Concept: The importance of who you are being—how your beliefs about yourself influence everything you do and achieve. I use the analogy of a circle with three triangles (space, schedule, support) surrounded by further rings (standards and self-concept) to illustrate how these elements interplay and lead to deep transformation. Key Takeaways * Who you are being informs what you are able to create. * Lasting change comes from shifting your self-concept and raising your standards—not just adjusting your actions. * Creating space and scheduling intentionally aren’t restrictive—they’re liberating. * Support is vital, and it’s powerful to both ask for and offer it. * Your business outcomes are a direct extension of your personal growth. Next Episode Stay tuned for next week, where I’ll explore why working towards a result might actually be backward thinking. I'd love to hear what resonated most with you in this session! Drop me a message with your favorite part, and until next time, keep being more lobster.

When You Lose Direction: Harnessing Liminal Spaces

Welcome back, listeners! In this episode of Be More Lobster, I dive deep into the season of life when you just don’t know what’s next—and maybe don’t even care about finding out. I explore what it means to lose momentum, vision, or direction, and how for action-takers and growth-driven women, that uncertainty can feel incredibly uncomfortable and even wrong. You’ll hear me share my personal journey through loss and transition, especially after losing my dad. I open up about what it felt like to be completely lost, directionless, and disconnected from my sense of purpose—not just as a daughter, but as a business owner. Highlights from the episode include: * Why “not knowing” what’s next is sometimes the most powerful place you can find yourself * The concept of liminal space: that uncertain transition between what was and what’s next * How business can become a false source of certainty and identity * Practical reflections for distinguishing between a true season of transition and a fear-based avoidance strategy * Powerful prompts to shift from resistance and pressure into curiosity and self-trust I encourage you to ask yourself: * Where are you creating pressure because your brain is demanding certainty? * How could you let go of needing big answers right now? * What would it feel like to trust that you’re exactly where you need to be? Remember, you’re allowed to deeply care about your work and your success, and also have seasons without a five-step plan. Sometimes the clearest next step appears the moment you give yourself permission to stop demanding one. Thank you so much for tuning in. I can’t wait to connect with you on the next episode of Be More Lobster.

You sabotage because success doesn't feel safe

back from true growth and satisfaction, both in business and life. Here’s what you’ll hear about in today’s conversation: Topics Covered * Upper Limit Problems: I explore how we unconsciously sabotage our own progress by creating chaos or letting go in other areas when things start going well. * Emotional & Somatic Capacity: Discover why it often feels unsafe to expand and why our minds and bodies might resist growth, especially after periods of stress or trauma. * Patterns of Self-Sabotage: Exhaustion, drama, procrastination, moaning, withdrawal, and inconsistency are all ways we might undercut ourselves without even realizing it. * Learning from Contrast: I share my personal experience with the 75 Hard challenge and what it taught me about who I am when I’m at my best versus when I let things slip. * Raising the Stakes: Hear my realizations about training and competing not just to finish, but to excel—and how this shift in mindset applies to our businesses and lives. * Expanding Capacity: I offer insights into combining mindset and somatic work for real change, and why just “getting through” isn’t enough for true satisfaction. * Practical Coaching Tools: Learn about my 3A process—awareness, alternative, and action—for catching unhelpful thoughts and behaviors and immediately shifting into a more resourceful state. Key Takeaways * When we grow or set bigger goals, it’s common to unconsciously create chaos elsewhere as a way to keep ourselves safe. * True transformation requires expanding both mental and somatic (bodily) capacity. * Don’t train just to finish—train to thrive, in every area of your life. * The stories we tell ourselves (“I’m so tired,” “I can’t do it all”) often keep us playing small. * With the right strategies, you can both protect your energy and expand your possibilities. Resources Mentioned * Find me on Instagram at Who Will I Become? — where I’m documenting my journey with the 75 Hard challenge and Hyrox training in real time. Join the Conversation Have you noticed yourself letting go in one area when you go all in somewhere else? Which self-sabotage patterns resonate for you? I’d love to hear about your experiences and how you’re raising the stakes in your own life. Thanks for tuning in to this smorgasbord of insight and strategy. Let’s keep growing together—see you on the next episode of Be More Lobster!

The reason you don't take the action you need to

Welcome back to the Be More Lobster podcast! In this episode, I dive into the concept of why sometimes having no result can actually feel safer than putting yourself out there and risking possible failure. I open up with a client story and ask you to reflect: Have you ever had one of those mornings where you know exactly what needs to happen, but you end up feeling too tired or "off" to get started? You might find your brain offering up all kinds of logical reasons to avoid action, but what’s really underneath that? We look closely at how staying “busy” and stuck can actually be a clever way for our brains to protect us from vulnerability, disappointment, or uncertainty. I share real coaching insights from a recent group call where we uncovered how sometimes the exhaustion we feel isn’t physical, but emotional—stemming from the pressure of unfulfilled goals or the anticipation of taking bold steps. You'll hear me explore: * How we unconsciously choose the discomfort we know, rather than risk the uncertainty of trying and potentially failing * The difference between genuine rest and avoidance * How women in business (and all of us!) can stay busy tweaking and perfecting rather than taking real, progress-making action * The importance of recognizing when we’re trading possibility for control I leave you with simple, practical questions for self-reflection that you can journal about or ponder while walking: * What’s the thing you’ve been putting off until you feel “ready”? * What emotion might be sitting beneath that hesitation? * Are you really tired, or is it a way of protecting yourself from uncertainty? * If you stopped running the same old avoidance model, what’s the smallest next step you could take? This episode is all about noticing those moments where you choose a guaranteed "no" over a possible (but not assured) "yes"—and how you can gently challenge yourself to stretch into growth. Just like a lobster must shed its shell in order to grow, your growth comes from daring to be vulnerable and trying, even when the outcome is uncertain. Thank you for listening! I hope you find these insights valuable for embracing your own "lobster moments." If you loved the episode, don’t forget to subscribe and use the journaling prompts above.

The shell got tight - why Seeking Simplicity became #BeMoreLobster

Welcome to the debut episode of "Be More Lobster," the newly evolved podcast formerly known as Seeking Simplicity! In this heartfelt and insightful introduction, I share the personal journey that inspired the podcast’s transformation and sets the stage for what listeners can expect moving forward. Episode Highlights * From Seeking Simplicity to Be More Lobster: I reflect on the podcast’s origins during a season of grief, perimenopause, family struggles, and the craving for a slower, simpler life (00:08). I discuss how this need for simplicity was just the beginning of a bigger vision (01:26). * Evolving Ambitions: Even amidst life’s messiness, I noticed how my clients’ ambitions didn’t disappear—they evolved or changed shape. Women are still striving for success, freedom, and wealth, but also want to truly enjoy the journey (01:54). * The Lobster Analogy: Discover the "Be More Lobster" metaphor, inspired by a short YouTube video about how lobsters grow by embracing discomfort and vulnerability (03:40). I explain that pain and stretch are not signs of brokenness but essential parts of growth (05:20). * Women in Business: The conversation shifts to speaking directly to women building businesses that are extensions of themselves—often accidental entrepreneurs driven by life experiences and deep passions (06:38). * Mindset & Managing Discomfort: Learn why managing our minds and emotional well-being is crucial, especially for women juggling hard emotions, multiple goals, and fluctuating life circumstances like perimenopause (07:09). * Enjoying the Journey: I challenge the pattern of postponing joy and encourage you to embrace the stretch of growth along the way, not just after reaching the "destination" (08:20). Key Questions to Reflect On * Where have you been making discomfort mean something's gone wrong? * What happens when you view discomfort as a sign of growth? * What are you in the process of growing into? (09:11) Listener Invitation Binge the first batch of short, practical episodes, and ask yourself with each one: "How can I apply this to me? Where does this apply to me?" Join Louise on this Be More Lobster journey, embracing real conversations, real business, real life, and the empowerment to grow through life’s stretches. Tune in now and don’t forget to subscribe for future episodes!