SeventySix Capital Sports Leadership Show

Marc Reeves, Global Head of Strategic Partnerships at Fever - SeventySix Capital Sports Leadership Show

45 min · 1. april 202645 min
episode Marc Reeves, Global Head of Strategic Partnerships at Fever - SeventySix Capital Sports Leadership Show cover

Beskrivelse

On this episode of the SeventySix Capital Sports Leadership Show, Wayne Kimmel interviewed Marc Reeves, Global Head of Strategic Partnerships for Fever. Reeves is an investor and advisor across various sports properties including Leeds United, CD Leganes, Cancun FC and Blue Crow Analytics.  He was previously Head of Brand, Football, for Nike.  In this role, he was the consumer and marketplace lead for the company's business across NFL, NCAA, High School, Grassroots and Performance.  Previous to this role, Marc was GM, Nike+, responsible for the company's connected membership ecosystem including vision, brand and connecting all consumers through digital (apps, Nike.com), physical (DTC, wholesale, events) and related products (e.g. Apple Watch Nike+).  Prior to joining Nike, Marc was the NFL's first ever International Commercial Director, where he led partnerships and marketing for the league outside of the US.  He added on the responsibilities of Managing Director of NFL Canada during his tenure.   His prior experiences include various roles at IMG (now Endeavor), including Vice President, Consulting where he led the agency's global relationships with Visa, Electronic Arts, Wells Fargo, and he worked in the Athlete Management division at ProServ.   In addition, he co-founded a sports-based social gaming company, Lionside, which was acquired by Japanese mobile company, ngmoco:).  Marc is on the Board of Directors of Relo Metrics.  He is also a Board Advisor to Cloud9 esports, Sportable, Web3 Pro, Screen Skinz, a Techstars Sports Mentor and on the Advisory Board of the Tulane Sports Law Program. Marc has been a featured speaker at numerous venues including Stanford Graduate School of Business, Kellogg School of Management, University of Michigan, Tulane Law School, Leaders (UK), Sports Lawyers Association and Ivy League Sports Symposium.  He has been interviewed and quoted in various media outlets including The New York Times, CNN, ESPN, Reuters, Irish Times, The Nikkei and the Sports Business Journal. Marc has been an adjunct professor of Sports Marketing at University of San Francisco. He earned a JD/MBA from Tulane University, with a specialty in Sports Law, and a BA from Kalamazoo College, where he was a member of two NCAA Division III National Championship Tennis teams. Chapters 00:00 Introduction to Mark Reeves 02:05 Mark's Journey in Sports Management 05:24 Transitioning from Agent to Executive 09:51 Building the NFL's International Presence 12:51 Engaging Fans through Technology 18:19 Memorable Brand Collaborations and Campaigns 22:34 The Power of Storytelling in Sports Marketing 25:09 Innovating Live Experiences with Data 29:21 The Intersection of Sports and Entertainment 32:05 Expanding the Reach of Football 33:54 Investing in Soccer: A Personal Journey 39:35 The Future of Soccer in America Marc Reeves: LinkedIn: https://www.linkedin.com/in/marcjreeves/

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episode Brian Tierney, Founder & CEO of Brian Communications - SeventySix Capital Sports Leadership Show cover

Brian Tierney, Founder & CEO of Brian Communications - SeventySix Capital Sports Leadership Show

On this episode of the SeventySix Capital Sports Leadership Show, Wayne Kimmel interviewed Brian Tierney, Founder & CEO of Brian Communications. Tierney founded Brian Communications in 2010. Earlier in his career, he built two award-winning PR agencies over 25 years, representing clients like Deloitte, Verizon, and IBM. He also earned his law degree while working for the Reagan Administration, all before turning 30. He later assembled a group of investors to purchase the Philadelphia Inquirer and Daily News, serving as publisher. During his tenure, philly.com became one of the fastest-growing news sites in the country and the newsroom won a Pulitzer Prize for Investigative Journalism. His work has taken him to some of the biggest stages in the world, including efforts connected to Pope Francis and FIFA. Today he leads Brian Communications, chairs the Foundation of The Poynter Institute, and has served as an Entrepreneur in Residence at the Wharton School. Chapters 00:00 Introduction to Brian Tierney 02:13 The Roots of Confidence and Optimism 04:39 Making the Impossible Possible 09:39 Translating Optimism into Action 12:36 Building Relationships and Community 15:42 The Power of Storytelling in Leadership 20:25 Philadelphia's Future: World Cup and Beyond 23:07 The Legacy of Inside Story 25:06 From Childhood to Television Stardom 29:28 The Importance of Taking Risks 30:50 Repetition is Key to Communication 32:53 Crafting a Compelling Message 36:05 Building Relationships in Business 39:15 Leveraging Opportunities for Greater Impact 43:06 Looking Ahead: Optimism for the FutureBrian Tierney:LinkedIn: https://www.linkedin.com/in/brianptierney/ [https://www.linkedin.com/in/brianptierney/]

5. mai 202651 min
episode Ken Shropshire, Strategic Advisor at SeventySix Capital - SeventySix Capital Sports Leadership Show cover

Ken Shropshire, Strategic Advisor at SeventySix Capital - SeventySix Capital Sports Leadership Show

On this episode of the SeventySix Capital Sports Leadership Show, Wayne Kimmel interviewed Ken Shropshire, Strategic Advisor at SeventySix Capital Sports Advisory. Shropshire, a leading expert in sports business and law, shares insights from his 40-year career, including leadership lessons and the evolution of sports as a global industry. A Strategic Advisor at SeventySix Capital, he works with league executives and entrepreneurs navigating a rapidly changing landscape. Shropshire is Professor Emeritus at the University of Pennsylvania’s Wharton School and former CEO of the Global Sport Institute at Arizona State University. He has advised major sports organizations, authored books, and served on boards including Moelis & Company and the Jackie Robinson Museum. Chapters 01:19 The Evolution of Sports Business Education 05:34 Personal Journey in Sports and Law 09:25 Influential Figures in Sports Leadership 13:28 Leadership Lessons and Experiences 15:50 Advising Entrepreneurs in Sports 19:08 The Importance of Relationships in Sports 23:59 Future of Athlete Education and Investment Ken ShropshireLinkedIn: https://www.linkedin.com/in/kenneth-shropshire-wharton/

22. april 202628 min
episode Mike Morris, Strategic Advisor at SeventySix Capital - SeventySix Capital Sports Leadership Show cover

Mike Morris, Strategic Advisor at SeventySix Capital - SeventySix Capital Sports Leadership Show

On this episode of the SeventySix Capital Sports Leadership Show, Wayne Kimmel interviewed Michael Morris, Strategic Advisor at SeventySix Capital Sports Advisory. Morris, a veteran sports technology executive and Strategic Advisor at SeventySix Capital, shares insights from more than 25 years at the intersection of sports, media, and innovation. From serving as CIO of Legends Global to spending over a decade as CTO of Major League Baseball, Morris has led technology, analytics, and innovation at the highest levels of the industry. In his role, he works closely with SeventySix Capital’s Sports Advisory clients and portfolio companies, helping teams, leagues, collegiate programs, and emerging technology providers navigate change, scale operations, and build long-term enterprise value. In this episode, Morris explores how data, AI, and innovative venues are transforming fan engagement, offers strategic guidance for sports organizations, and breaks down what it takes to stay competitive in an increasingly complex and rapidly evolving landscape. Chapters 00:00 Future of Athlete Education and Investment 00:13 Introduction to Strategic Advisory in Sports 06:53 Innovations in Major League Baseball 14:48 Transformative Experiences at Legends 20:12 The Future of Sports Technology and AI 24:33 The Evolution of Fandom in Sports 30:08 Emerging Trends in Collegiate Athletics Mike Morris: LinkedIn: https://www.linkedin.com/in/mike-morris-95222a5/ [https://www.linkedin.com/in/mike-morris-95222a5/]

15. april 202636 min
episode Marc Reeves, Global Head of Strategic Partnerships at Fever - SeventySix Capital Sports Leadership Show cover

Marc Reeves, Global Head of Strategic Partnerships at Fever - SeventySix Capital Sports Leadership Show

On this episode of the SeventySix Capital Sports Leadership Show, Wayne Kimmel interviewed Marc Reeves, Global Head of Strategic Partnerships for Fever. Reeves is an investor and advisor across various sports properties including Leeds United, CD Leganes, Cancun FC and Blue Crow Analytics.  He was previously Head of Brand, Football, for Nike.  In this role, he was the consumer and marketplace lead for the company's business across NFL, NCAA, High School, Grassroots and Performance.  Previous to this role, Marc was GM, Nike+, responsible for the company's connected membership ecosystem including vision, brand and connecting all consumers through digital (apps, Nike.com), physical (DTC, wholesale, events) and related products (e.g. Apple Watch Nike+).  Prior to joining Nike, Marc was the NFL's first ever International Commercial Director, where he led partnerships and marketing for the league outside of the US.  He added on the responsibilities of Managing Director of NFL Canada during his tenure.   His prior experiences include various roles at IMG (now Endeavor), including Vice President, Consulting where he led the agency's global relationships with Visa, Electronic Arts, Wells Fargo, and he worked in the Athlete Management division at ProServ.   In addition, he co-founded a sports-based social gaming company, Lionside, which was acquired by Japanese mobile company, ngmoco:).  Marc is on the Board of Directors of Relo Metrics.  He is also a Board Advisor to Cloud9 esports, Sportable, Web3 Pro, Screen Skinz, a Techstars Sports Mentor and on the Advisory Board of the Tulane Sports Law Program. Marc has been a featured speaker at numerous venues including Stanford Graduate School of Business, Kellogg School of Management, University of Michigan, Tulane Law School, Leaders (UK), Sports Lawyers Association and Ivy League Sports Symposium.  He has been interviewed and quoted in various media outlets including The New York Times, CNN, ESPN, Reuters, Irish Times, The Nikkei and the Sports Business Journal. Marc has been an adjunct professor of Sports Marketing at University of San Francisco. He earned a JD/MBA from Tulane University, with a specialty in Sports Law, and a BA from Kalamazoo College, where he was a member of two NCAA Division III National Championship Tennis teams. Chapters 00:00 Introduction to Mark Reeves 02:05 Mark's Journey in Sports Management 05:24 Transitioning from Agent to Executive 09:51 Building the NFL's International Presence 12:51 Engaging Fans through Technology 18:19 Memorable Brand Collaborations and Campaigns 22:34 The Power of Storytelling in Sports Marketing 25:09 Innovating Live Experiences with Data 29:21 The Intersection of Sports and Entertainment 32:05 Expanding the Reach of Football 33:54 Investing in Soccer: A Personal Journey 39:35 The Future of Soccer in America Marc Reeves: LinkedIn: https://www.linkedin.com/in/marcjreeves/

1. april 202645 min
episode Carlos Silva, President of Anthem Sports & Entertainment - SeventySix Capital Sports Leadership Show cover

Carlos Silva, President of Anthem Sports & Entertainment - SeventySix Capital Sports Leadership Show

On this episode of the SeventySix Capital Sports Leadership Show, Wayne Kimmel interviewed Carlos Silva, President of Anthem Sports & Entertainment and Venture Partner at SeventySix Capital. Silva is President of Anthem Sports Group and President of TNA Wrestling. In these positions, he oversees the growth, development, and distribution of Anthem's properties, including TNA Wrestling, Invicta Fighting Championships, and Fight Network. Silva's tenure has been marked by significant deal-making, most notably negotiating TNA's flagship programming move to AMC Networks beginning January 2026. Silva also serves as a Venture Partner at SeventySix Capital, advising teams, leagues, brands, and family offices on strategic growth and investment. Silva previously served as CEO of C360, a SeventySix Capital portfolio company specializing in immersive 360-degree video software for broadcast, digital, and government applications. A veteran sports, media, and digital executive with over 25 years of experience, Silva has previously served as CEO of the Professional Fighters League, CEO of World TeamTennis, President of MDE Sports and Entertainment, and President & COO of Universal Sports Network. Silva has built and sold companies across TV, digital, and media and has raised more than $250M for the startups he has operated. Chapters 00:00 Introduction to TNA Wrestling and Nashville Event 02:12 The Unique Dynamics of Wrestling Events 05:03 Building Fan Engagement and TV Partnerships 09:10 Leadership and Team Dynamics in Wrestling 14:41 Transforming TNA Wrestling's Culture 18:07 Recognizing Team Achievements and Awards 21:51 Carlos Silva's Role and Fan Interaction 24:08 The Blurring Lines of Sports and Entertainment 25:56 Pathway to Becoming a Wrestler 28:06 Evaluating Wrestler Performance and Metrics 30:38 Future Plans for TNA and Anthem Sports

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