Social Cast

Social Cast

Podkast av Social Cast

Uncover everything you need to know about the latest social media marketing trends. Join the Socialbakers hosts and guest experts in conversations tha...

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30 Episoder
episode EP. 030- Marketing With Empathy artwork
EP. 030- Marketing With Empathy

If you want to truly deliver the kind of experiences your customers expect, the only way of getting there is through empathy.In this episode, we discuss how marketers can become better listeners by leveraging the right tools and strategies in order to create next-level marketing and care experiences. Hosted by: Mantas Ciuksys [https://www.linkedin.com/in/mantas-ciuksys-357622a1/] Guest: Monica Raszyk [https://www.linkedin.com/in/monicaraszyk/] Find our podcast on multiple platforms Apple Podcasts [https://podcasts.apple.com/us/podcast/social-cast/id1477477954] https://podcasts.apple.com/us/podcast/social-cast/id1477477954 Stitcher [https://www.stitcher.com/podcast/socialbakers/socialcast-by-socialbakers] [https://www.stitcher.com/podcast/socialbakers/socialcast-by-socialbakers]https://www.stitcher.com/podcast/socialbakers/socialcast-by-socialbakers Spotify [https://open.spotify.com/show/7KJfBB1mmziU6FG2xQxKq8?si=g1I_cG5oQZWtKYHP5O7Shg]https://open.spotify.com/show/7KJfBB1mmziU6FG2xQxKq8?si=g1I_cG5oQZWtKYHP5O7Shg Connect with us socialbakers.com [https://www.socialbakers.com/] Facebook [https://www.facebook.com/socialbakers] https://www.facebook.com/socialbakers Twitter [https://twitter.com/socialbakers] https://twitter.com/socialbakers Instagram [https://www.instagram.com/socialbakers] https://www.instagram.com/socialbakers

11. feb. 2021 - 42 min
episode EP. 029- Holiday Marketing: The Quarantine Edition artwork
EP. 029- Holiday Marketing: The Quarantine Edition

Today’s episode is about the unusual holiday season that marketers are facing this year. We speak about what’s driving marketing and consumer decisions during these final weeks of the year, what kind of tactics will be more common this year, and what will be the deciding factors for businesses that start 2021 stronger than their rivals. You can download the eSports study referenced in the podcast here: www.socialbakers.com/blog/sports-vs-esports-social-media-report-2020 [https://www.socialbakers.com/blog/sports-vs-esports-social-media-report-2020] Hosted by: Mantas Ciuksys [https://www.linkedin.com/in/mantas-ciuksys-357622a1/] Guest: Nardo Vogt [https://www.linkedin.com/in/nardo-vogt-69859948/?originalSubdomain=de] Find our podcast on multiple platforms Apple Podcasts [https://podcasts.apple.com/us/podcast/social-cast/id1477477954] https://podcasts.apple.com/us/podcast/social-cast/id1477477954 Stitcher [https://www.stitcher.com/podcast/socialbakers/socialcast-by-socialbakers] [https://www.stitcher.com/podcast/socialbakers/socialcast-by-socialbakers]https://www.stitcher.com/podcast/socialbakers/socialcast-by-socialbakers Spotify [https://open.spotify.com/show/7KJfBB1mmziU6FG2xQxKq8?si=g1I_cG5oQZWtKYHP5O7Shg]https://open.spotify.com/show/7KJfBB1mmziU6FG2xQxKq8?si=g1I_cG5oQZWtKYHP5O7Shg Connect with us socialbakers.com [https://www.socialbakers.com/] Facebook [https://www.facebook.com/socialbakers] https://www.facebook.com/socialbakers Twitter [https://twitter.com/socialbakers] https://twitter.com/socialbakers Instagram [https://www.instagram.com/socialbakers] https://www.instagram.com/socialbakers

22. des. 2020 - 32 min
episode EP. 028- Avoiding Awkward Chatbot Conversations with Mary Kathryn Johnson artwork
EP. 028- Avoiding Awkward Chatbot Conversations with Mary Kathryn Johnson

Today, we’re speaking with Mary Kathryn Johnson [http://www.marykathrynjohnson.com] about how to make messaging automation a part of your business strategy. We discuss the challenges everyone should consider when starting, we touch on how messaging is different from traditional channels like email, and how to set up your chatbot conversations in a way that really connects with people. Mary Kathryn Johnson is an author, entrepreneur, and expert on messaging automation and chatbot implementation. You can catch her work at www.marykathrynjohnson.com [http://www.marykathrynjohnson.com] Links Mentioned: https://messengerfunnels.com [https://messengerfunnels.com] https://botacademy.com [https://botacademy.com] Hosted by: Mantas Ciuksys [https://www.linkedin.com/in/mantas-ciuksys-357622a1/] Guest: Mary Kathryn Johnson [http://www.marykathrynjohnson.com] Find our podcast on multiple platforms Apple Podcasts [https://podcasts.apple.com/us/podcast/social-cast/id1477477954] https://podcasts.apple.com/us/podcast/social-cast/id1477477954 Stitcher [https://www.stitcher.com/podcast/socialbakers/socialcast-by-socialbakers] [https://www.stitcher.com/podcast/socialbakers/socialcast-by-socialbakers]https://www.stitcher.com/podcast/socialbakers/socialcast-by-socialbakers Spotify [https://open.spotify.com/show/7KJfBB1mmziU6FG2xQxKq8?si=g1I_cG5oQZWtKYHP5O7Shg]https://open.spotify.com/show/7KJfBB1mmziU6FG2xQxKq8?si=g1I_cG5oQZWtKYHP5O7Shg Connect with us socialbakers.com [https://www.socialbakers.com/] Facebook [https://www.facebook.com/socialbakers] https://www.facebook.com/socialbakers Twitter [https://twitter.com/socialbakers] https://twitter.com/socialbakers Instagram [https://www.instagram.com/socialbakers] https://www.instagram.com/socialbakers LinkedIn [https://www.linkedin.com/company/socialbakers-com] https://www.linkedin.com/company/socialbakers-com

25. nov. 2020 - 23 min
episode EP. 027- Data Intelligence in the Age of Data Privacy with Aurelien Blaha artwork
EP. 027- Data Intelligence in the Age of Data Privacy with Aurelien Blaha

In this episode we talk with CMO at Digimind [https://www.digimind.com], Aurelien Blaha [https://www.linkedin.com/in/blaha], all bout data. Key discussion topics include: * Recent changes in data privacy * Data Challenges * CMOs #1 priority with data intelligence * Impact of COVID-19 on data Links Mentioned - About utility marketing: https://blog.digimind.com/en/trends/what-is-utility-marketing-and-why-you-should-use-it [https://blog.digimind.com/en/trends/what-is-utility-marketing-and-why-you-should-use-it] - Our joint report on Stay-at-home industries: https://landing.digimind.com/en/understanding-the-rise-of-stay-at-home-industries-in-north-america-unlocking-insights-through-social-media-web [https://landing.digimind.com/en/understanding-the-rise-of-stay-at-home-industries-in-north-america-unlocking-insights-through-social-media-web] - Digimind Resources Center: https://www.digimind.com/en/resources [https://www.digimind.com/en/resources] - Digimind Covid-19 Resources Center: https://www.digimind.com/en/resources/covid-19 [https://www.digimind.com/en/resources/covid-19] Hosted by: Mantas Ciuksys [https://www.linkedin.com/in/mantas-ciuksys-357622a1/] Guest: Aurelien Blaha [https://www.linkedin.com/in/blaha] Find our podcast on multiple platforms Apple Podcasts [https://podcasts.apple.com/us/podcast/social-cast/id1477477954] https://podcasts.apple.com/us/podcast/social-cast/id1477477954 Stitcher [https://www.stitcher.com/podcast/socialbakers/socialcast-by-socialbakers] [https://www.stitcher.com/podcast/socialbakers/socialcast-by-socialbakers]https://www.stitcher.com/podcast/socialbakers/socialcast-by-socialbakers Spotify [https://open.spotify.com/show/7KJfBB1mmziU6FG2xQxKq8?si=g1I_cG5oQZWtKYHP5O7Shg]https://open.spotify.com/show/7KJfBB1mmziU6FG2xQxKq8?si=g1I_cG5oQZWtKYHP5O7Shg Connect with us socialbakers.com [https://www.socialbakers.com/] Facebook [https://www.facebook.com/socialbakers] https://www.facebook.com/socialbakers Twitter [https://twitter.com/socialbakers] https://twitter.com/socialbakers Instagram [https://www.instagram.com/socialbakers] https://www.instagram.com/socialbakers LinkedIn [https://www.linkedin.com/company/socialbakers-com] https://www.linkedin.com/company/socialbakers-com

07. juli 2020 - 49 min
episode EP. 026- The State of Social Media in China with Alex Duncan artwork
EP. 026- The State of Social Media in China with Alex Duncan

In this episode we talk with Co-Founder and Product Lead at KAWO [https://kawo.com], Alex Duncan [https://www.linkedin.com/in/acjduncan], about the State of Social Media in China. KAWO [https://kawo.com] is an enterprise social media platform solution for China. Key discussion topics include: * The role of KAWO * How social media is different in China * The wall business encounter when starting marketing in China * Marketing Challenges https://assets.kawo.com/KAWO-Ultimate-Intro-to-China-Social-Marketing-v1.pdf [https://assets.kawo.com/KAWO-Ultimate-Intro-to-China-Social-Marketing-v1.pdf] Hosted by: Mantas Ciuksys [https://www.linkedin.com/in/mantas-ciuksys-357622a1/] Guest: Alex Duncan [https://www.linkedin.com/in/acjduncan] Find our podcast on multiple platforms Apple Podcasts [https://podcasts.apple.com/us/podcast/social-cast/id1477477954] https://podcasts.apple.com/us/podcast/social-cast/id1477477954 Stitcher [https://www.stitcher.com/podcast/socialbakers/socialcast-by-socialbakers] [https://www.stitcher.com/podcast/socialbakers/socialcast-by-socialbakers]https://www.stitcher.com/podcast/socialbakers/socialcast-by-socialbakers Spotify [https://open.spotify.com/show/7KJfBB1mmziU6FG2xQxKq8?si=g1I_cG5oQZWtKYHP5O7Shg]https://open.spotify.com/show/7KJfBB1mmziU6FG2xQxKq8?si=g1I_cG5oQZWtKYHP5O7Shg Connect with us socialbakers.com [https://www.socialbakers.com/] Facebook [https://www.facebook.com/socialbakers] https://www.facebook.com/socialbakers Twitter [https://twitter.com/socialbakers] https://twitter.com/socialbakers Instagram [https://www.instagram.com/socialbakers] https://www.instagram.com/socialbakers LinkedIn [https://www.linkedin.com/company/socialbakers-com] https://www.linkedin.com/company/socialbakers-com

10. juni 2020 - 48 min
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