South Florida Mortgage Report

The Rock And Roll Realtor: From Zero To 100K Followers and $10M in Year 4

43 min · 17. mai 2026
episode The Rock And Roll Realtor: From Zero To 100K Followers and $10M in Year 4 cover

Beskrivelse

What does it look like when a Midwest transplant loses his job, listens to his wife, gets into real estate, and decides he's going to do it completely differently than everyone else?It looks like Brad White — the Rock and Roll Realtor out of Northeast Florida — who now has nearly 100,000 followers across TikTok, Facebook, YouTube, and Instagram, gets paid residual income by social media platforms for his videos, runs webinars with 200+ registrants every week, and closed $10 million in volume last year, all in under four years. All while wearing band t-shirts and dropping one-liners you probably can't say on a family program.Craig Garcia and Bill Mei sit down with Brad for a conversation that covers real estate, social media, Gen X music taste, and the Jacksonville market in a way you won't hear anywhere else.Brad breaks down exactly how he built his following from scratch — starting with 300 views per video for a year, grinding until October 2024 when he finally crossed 10,000 followers on TikTok (the threshold where they start paying you), and then watching the whole thing accelerate. He talks about the hook, why the first two seconds of every video are everything, why he banks 20-30 videos at a time, and how he now charges other agents $200 to film their listings — because one of those condos racked up over a million views. Plus: rates had a rough week. The bond market was hoping for more out of the US-China talks and didn't get it. Craig and Bill wrap the episode with a quick update on where things stand.Topics covered:- How Brad White went from fired finance guy to 100K followers in 4 years- Why he left his first brokerage (they had opinions about his language)- The social media coach who eventually became his broker- One quality video per day — and why most agents fail at this- Batch filming, talking head videos, green screens, and local content- Why pool homes in Jacksonville are selling with multiple offers right now- New construction price points: Palm Coast, St. Johns County, Green Cove Springs- Agrihood communities — 8,000 homes, working farms, coming to Northeast Florida- Why relocation buyers don't care about mortgage rates- Where Brad's buyers are coming from (and why Illinois keeps showing up)- Bond market reaction to the US-China meeting — rates edging higher, 10-year near 4.6%- Brad's darkest secret: a nostalgic breakfast treat!Find Brad:Instagram: https://www.instagram.com/rocknrolrealestate/Facebook: https://www.facebook.com/profile.php?id=61550123191966YouTube:  @rockandrollrealestate  [https://studio.youtube.com/channel/UCBA_dnUKUW3HLwdtXlTRtNg] TikTok: https://www.tiktok.com/**Subscribe for weekly market updates** on rates, inflation, jobs reports, and what actually moves mortgage pricing. 📍South Florida focus — national relevance. #MortgageRates #HousingMarket #RealEstate #Fed #FannieMae #FreddieMac #MBS #Refinance #HomeBuying #SouthFloridaRealEstate 🎧 LISTEN & SUBSCRIBE TO THE SOUTH FLORIDA MORTGAGE REPORT 🔁 YouTube playlist (all episodes): https://www.youtube.com/playlist?list=PLCOa_zSrotiecbiomGKhTzASCBToYQUea 📱 Subscribe & follow on your favorite platform: • Apple Podcasts: https://podcasts.apple.com/us/podcast/south-florida-mortgage-report/id1834181574 • Spotify: https://open.spotify.com/show/5QxG2PzPd3W9pJFqQnLAPS?si=5a667fbd60a44ce9 📌 HELPFUL LINKS 📩 Housing Newsletter: Stay informed with curated mortgage and housing insights delivered straight to your inbox: https://housingnewsletters.com/craiggarcia ✅ Pre-Approvals 24/7: Get started anytime: ⁠ Option 1⁠ https://loancenter.cp-mtg.com/dr/c/rhx8h ⁠Option 2⁠ https://loancenter.cp-mtg.com/dr/c/w2o7v

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51 Episoder

episode Florida Hometown Heroes 2026: Who Qualifies — and Who's Left Out cover

Florida Hometown Heroes 2026: Who Qualifies — and Who's Left Out

Florida's Hometown Heroes down payment assistance program is back for 2026 — and it's narrower than a lot of people realize. Plenty who assume they qualify won't. In this episode of the South Florida Mortgage Report, we break down where the program stands now, who's most often left out, and how agents and buyers can avoid a painful surprise at underwriting. If you work with clients in healthcare, education, public safety, or anyone who's self-employed, this is the one to hear before they make an offer. **In this episode:** - How the program narrowed — wide open two years ago, back to frontline heroes last year, and tighter still for 2026 - The four-part test that now decides eligibility — and why it's not about the job title - Who's often surprised they don't qualify now: self-employed, multi-site, and fully remote workers - The hospital-cafeteria-vs-pharmacy-cashier rule that captures the whole logic in one example - The good news most people miss — including the fact that only one borrower has to qualify - The two questions to ask every buyer before you write an offer The assistance itself: a minimum of $10,000 and up to $35,000 (5% of the loan) toward down payment and closing costs — a 0% second mortgage with no monthly payment. Real help, but not forgivable. Not sure whether your buyer qualifies? Capital Partners Mortgage Services will check them against the actual 2026 guidelines — reach out before you make a move. 📍 cp-mtg.com *Subject to eligibility, income limits, and available program funds. Not a commitment to lend. Equal Housing Lender.* **Subscribe for weekly market updates** on rates, inflation, jobs reports, and what actually moves mortgage pricing. 📍South Florida focus — national relevance. #MortgageRates #HousingMarket #RealEstate #Fed #FannieMae #FreddieMac #MBS #Refinance #HomeBuying #SouthFloridaRealEstate 🎧 LISTEN & SUBSCRIBE TO THE SOUTH FLORIDA MORTGAGE REPORT 🔁 YouTube playlist (all episodes): https://www.youtube.com/playlist?list=PLCOa_zSrotiecbiomGKhTzASCBToYQUea 📱 Subscribe & follow on your favorite platform: • Apple Podcasts: https://podcasts.apple.com/us/podcast/south-florida-mortgage-report/id1834181574 • Spotify: https://open.spotify.com/show/5QxG2PzPd3W9pJFqQnLAPS?si=5a667fbd60a44ce9 📌 HELPFUL LINKS 📩 Housing Newsletter: Stay informed with curated mortgage and housing insights delivered straight to your inbox: https://housingnewsletters.com/craiggarcia ✅ Pre-Approvals 24/7: Get started anytime: ⁠ Option 1⁠ https://loancenter.cp-mtg.com/dr/c/rhx8h ⁠ Option 2⁠ https://loancenter.cp-mtg.com/dr/c/w2o7v

I går28 min
episode Hometown Heroes is Back! $35,000 for Teachers, Nurses, Police, Firefighters, And More cover

Hometown Heroes is Back! $35,000 for Teachers, Nurses, Police, Firefighters, And More

The Florida Hometown Heroes Program is officially returning, and if you're a teacher, nurse, law enforcement officer, firefighter, military member, childcare worker, or another eligible public servant, this could be one of the best homebuying opportunities of the year.In this special breaking news episode of the South Florida Mortgage Report, Craig Garcia and Bill Mei explain what we know so far, who is expected to qualify, and why you don't necessarily have to wait until July 13th to begin the home buying process.In this episode we discuss:✅ Florida Hometown Heroes returns with $50 million in funding✅ Up to $35,000 in down payment and closing cost assistance✅ Zero interest and no monthly payments✅ Expected eligibility requirements✅ Why now is the time to get pre-approved✅ Important program dates✅ How the funds are likely to be reservedIf you've been waiting because you didn't have enough money for a down payment, this program could help make homeownership possible.📅 Important Dates• July 7 – Expected mortgage rates announced for the program• July 13 – Reservations open and funds become availableFunding is limited and has historically been exhausted quickly, so preparation is key.**Subscribe for weekly market updates** on rates, inflation, jobs reports, and what actually moves mortgage pricing. 📍South Florida focus — national relevance. #MortgageRates #HousingMarket #RealEstate #Fed #FannieMae #FreddieMac #MBS #Refinance #HomeBuying #SouthFloridaRealEstate 🎧 LISTEN & SUBSCRIBE TO THE SOUTH FLORIDA MORTGAGE REPORT 🔁 YouTube playlist (all episodes): https://www.youtube.com/playlist?list=PLCOa_zSrotiecbiomGKhTzASCBToYQUea 📱 Subscribe & follow on your favorite platform: • Apple Podcasts: https://podcasts.apple.com/us/podcast/south-florida-mortgage-report/id1834181574 • Spotify: https://open.spotify.com/show/5QxG2PzPd3W9pJFqQnLAPS?si=5a667fbd60a44ce9 📌 HELPFUL LINKS 📩 Housing Newsletter: Stay informed with curated mortgage and housing insights delivered straight to your inbox: https://housingnewsletters.com/craiggarcia ✅ Pre-Approvals 24/7: Get started anytime: ⁠ Option 1⁠ https://loancenter.cp-mtg.com/dr/c/rhx8h ⁠Option 2⁠ https://loancenter.cp-mtg.com/dr/c/w2o7v

26. juni 20267 min
episode The New Sheriff and the Hidden Lever — What Kevin Warsh's Fed Means for Your Mortgage cover

The New Sheriff and the Hidden Lever — What Kevin Warsh's Fed Means for Your Mortgage

Kevin Warsh held his first FOMC meeting as Fed Chair on June 17th — and the story wasn't what happened to rates (nothing). It was everything else: forward guidance eliminated, the dot plot he refused to submit, five task forces launched to overhaul the Fed's entire operating model — and the one tool that connects directly to your mortgage rate. Craig Garcia and Bill Mei break down who Warsh actually is, why the Fed cutting rates can *raise* mortgage rates, the 1990s Greenspan-AI parallel, and the three documented balance-sheet tools that could move 30-year rates by 40 to 115 basis points without a single change to the Fed funds rate. Plus why the sequence — inflation credibility first, balance sheet second — is everything.Chapters:00:00 The Fed's New Leadership and Market Reactions02:26 Understanding Kevin Warsh's Approach to Inflation04:49 The Shift in Forward Guidance and Its Implications07:09 Market Volatility and Communication Changes09:51 The Role of AI in Economic Reporting12:32 The Relationship Between Fed Rates and Mortgage Rates15:14 Trends Over Numbers: A New Perspective on Inflation16:51 AI and Economic Productivity Gains18:37 The Housing Market Dynamics20:32 Understanding the Fed's Balance Sheet23:49 Quantitative Tightening and Its Impact25:59 Potential Fed Strategies for Housing28:27 Exploring Operation Twist31:11 The Importance of Fed Credibility32:16 Advice for Home Buyers34:07 Looking Ahead: Future Implications for Housing**Subscribe for weekly market updates** on rates, inflation, jobs reports, and what actually moves mortgage pricing. 📍South Florida focus — national relevance. #MortgageRates #HousingMarket #RealEstate #Fed #FannieMae #FreddieMac #MBS #Refinance #HomeBuying #SouthFloridaRealEstate 🎧 LISTEN & SUBSCRIBE TO THE SOUTH FLORIDA MORTGAGE REPORT 🔁 YouTube playlist (all episodes): https://www.youtube.com/playlist?list=PLCOa_zSrotiecbiomGKhTzASCBToYQUea 📱 Subscribe & follow on your favorite platform: • Apple Podcasts: https://podcasts.apple.com/us/podcast/south-florida-mortgage-report/id1834181574 • Spotify: https://open.spotify.com/show/5QxG2PzPd3W9pJFqQnLAPS?si=5a667fbd60a44ce9 📌 HELPFUL LINKS 📩 Housing Newsletter: Stay informed with curated mortgage and housing insights delivered straight to your inbox: https://housingnewsletters.com/craiggarcia ✅ Pre-Approvals 24/7: Get started anytime: ⁠ Option 1⁠ https://loancenter.cp-mtg.com/dr/c/rhx8h ⁠Option 2⁠ https://loancenter.cp-mtg.com/dr/c/w2o7v

23. juni 202635 min
episode We Closed a Condo With 5% Down — Even Though It Failed the Reserve Test cover

We Closed a Condo With 5% Down — Even Though It Failed the Reserve Test

We just closed a 5% down Fannie Mae conventional loan on a condo where the building's reserve budget was under 10% — the number every lender in the country uses as the cutoff. Most lenders said no. Here's how we got it done.In this episode, Craig Garcia and Billy Mei do a deep dive on condo reserves: what they actually are, why they matter, how the rules have changed since the Surfside collapse, and where the real opportunities are hiding in South Florida's condo market right now.**What we cover:**- What condo reserves actually are — and the single-family home analogy that makes it click- How Fannie Mae and Freddie Mac set the 10% rule — and what happens when a building doesn't hit it- How the Champlain Towers collapse changed condo lending forever- Florida's SB4D and SB154 — milestone inspections, SERS reports, and no more reserve waivers- The case study: how a reserve study (SERS report) proved a condo was fully funded — even though the budget percentage said otherwise- **The August 3 deadline** — why applications need to be in NOW if your condo has under 10% reserves- What changes in January: the threshold goes from 10% to 15%- Why there are 13 months of condo inventory in Miami-Dade — and where the opportunity isIf you're a buyer, seller, listing agent, or buyer's agent dealing with condos in South Florida, this one is required listening.**Have a condo deal that's been turned down? Contact us:**👉 https://www.cp-mtg.com/condo-loans/*This episode also marks one year and 53 episodes of the South Florida Mortgage Report. Thanks for listening.***Subscribe for weekly market updates** on rates, inflation, jobs reports, and what actually moves mortgage pricing. 📍South Florida focus — national relevance. #MortgageRates #HousingMarket #RealEstate #Fed #FannieMae #FreddieMac #MBS #Refinance #HomeBuying #SouthFloridaRealEstate 🎧 LISTEN & SUBSCRIBE TO THE SOUTH FLORIDA MORTGAGE REPORT 🔁 YouTube playlist (all episodes): https://www.youtube.com/playlist?list=PLCOa_zSrotiecbiomGKhTzASCBToYQUea 📱 Subscribe & follow on your favorite platform: • Apple Podcasts: https://podcasts.apple.com/us/podcast/south-florida-mortgage-report/id1834181574 • Spotify: https://open.spotify.com/show/5QxG2PzPd3W9pJFqQnLAPS?si=5a667fbd60a44ce9 📌 HELPFUL LINKS 📩 Housing Newsletter: Stay informed with curated mortgage and housing insights delivered straight to your inbox: https://housingnewsletters.com/craiggarcia ✅ Pre-Approvals 24/7: Get started anytime: ⁠ Option 1⁠ https://loancenter.cp-mtg.com/dr/c/rhx8h ⁠Option 2⁠ https://loancenter.cp-mtg.com/dr/c/w2o7v

15. juni 202639 min
episode Appraisal Came in Low? Do This BEFORE You Panic cover

Appraisal Came in Low? Do This BEFORE You Panic

What happens when your appraisal comes in low — and the deal is on the line?Most people assume it means somebody has to come up with a big check. A $50,000 appraisal gap means $50,000 out of pocket, right? Not always.In this episode, Craig Garcia and Billy Mei break down what a low appraisal actually means for your transaction — and reveal a tool that can close a $50,000 appraisal gap for as little as $3,000, with the seller, buyer, or agent able to cover it.What we cover:- The big down payment scenario — why most people panic when they don't need to- The 20% down scenario — where the real challenge lives, and the little-known solution that keeps the deal intact- The minimum down / FHA scenario — what options you still have when the cards are stacked against you- Single premium mortgage insurance — what it is, how it works, and why almost nobody talks about it this way- The free appraisal gap calculator — live on our website so you can run your own numbers before you call usTry the calculator: https://www.cp-mtg.com/low-appraisal-calculator/**Subscribe for weekly market updates** on rates, inflation, jobs reports, and what actually moves mortgage pricing. 📍South Florida focus — national relevance. #MortgageRates #HousingMarket #RealEstate #Fed #FannieMae #FreddieMac #MBS #Refinance #HomeBuying #SouthFloridaRealEstate 🎧 LISTEN & SUBSCRIBE TO THE SOUTH FLORIDA MORTGAGE REPORT 🔁 YouTube playlist (all episodes): https://www.youtube.com/playlist?list=PLCOa_zSrotiecbiomGKhTzASCBToYQUea 📱 Subscribe & follow on your favorite platform: • Apple Podcasts: https://podcasts.apple.com/us/podcast/south-florida-mortgage-report/id1834181574 • Spotify: https://open.spotify.com/show/5QxG2PzPd3W9pJFqQnLAPS?si=5a667fbd60a44ce9 📌 HELPFUL LINKS 📩 Housing Newsletter: Stay informed with curated mortgage and housing insights delivered straight to your inbox: https://housingnewsletters.com/craiggarcia ✅ Pre-Approvals 24/7: Get started anytime: ⁠ Option 1⁠ https://loancenter.cp-mtg.com/dr/c/rhx8h ⁠Option 2⁠ https://loancenter.cp-mtg.com/dr/c/w2o7v

13. juni 202624 min