Sports Business Newscast

I deep dive into IPL 2025’s booming advertising landscape, where team-level sponsorships have rewritten the sponsorship rulebook—and raked in over Rs 1,000 crore. I also discuss the business end of IPL Season 18’s ad money, brand battles, and who won off the pitch.  Staying with IPL, I share updates on how much brands had to pay to advertise during IPL and the role of influencer collaborations for brands. I wrap up the episode with news about global production company Banijay and NODWIN’s partnership to develop intellectual properties around gaming.

In episode 49 of Sports Business Newscast, I talk about why YouTube and Cricket content in India are a match made in digital heaven, I talk about Snapchat and how it’s pushing the boundaries of IPL consumption in India, I discuss the mind-boggling opening weekend viewership numbers of the 18th edition of the Indian Premier League, I also talk about how Indian brands are now making their mark on the international stage through strategic sponsorships across multiple sports and I wrap up the episode with a report on the state of Illegal online betting in India. All this and more in Episode 49 of Sports Business Newscast—your prime source for sports and entertainment business insights from India!

Premier League Champions Manchester City is expanding its presence in India this time it's the commercial presence amongst Indian brands and other news from Indian sports business

Gujarat Titans becoming the first IPL team to tap into eSports to build their fan base, I talk about transmedia company Galaxy Racer’s plan to dominate football live streaming in the Indian subcontinent, I talk about what next for Loco after their majority stake sale to the UAE based investment firm and I wrap up the episode with some interesting developments in India’s fast growing influencer market.

In episode 46 of Sports Business Newscast, I have updates on French sports retailer Decathlon investing in India to expand retail presence and manufacturing capabilities, I speak about how Indian hospitality tech firm OYO’s is supporting grassroot development of football in India, I cover the growth of Padel sport in India and how its a good investment for corporate investors, I speak about how FanCode is disrupting sports media with User centric innovations, In gaming news I speak about the dominance of Real Money gaming in India with statistics to backup the claim of why it's the biggest contributor to gaming sector in India and I wrap up the episode with a report card on JIO Cinema and Sports18’s impressive Paris Olympics viewership numbers with some advice for international sports rights holders on how to partner with sports broadcasters in India. Subscribe to my newsletter - https://gameplanindia.beehiiv.com/