Test. Learn. Grow.

Join us for a landmark episode of Test. Learn. Grow. as we discuss the merger of Level Agency and WebMechanix. Hear from Level CEO Patrick Patterson and WebMechanix co-founders Chris Mechanic and Arsham Mirshah about how their shared values and complementary strengths are poised to transform performance marketing. Explore the cultural synergy and future strategies that will enhance their client services and set new industry standards. A must-listen for insights into the power of strategic mergers in marketing.

The enrollment cliff is looming for regional schools like the University of Akron. These institutions are among the most vulnerable, competing with big state schools for students and dwindling enrollments.   Steve McKellips, Vice Provost of Enrollment Management has worked tirelessly to reverse that trend, analyzing finance, retention, affordability, student experience, and enrollments.   Tune in to our conversation with an inspiring leader who is finding traction through revenue-focused enrollment management.

With all the noise flooding today's B2B sales channels, even the savviest marketing teams struggle to connect with their best-fit accounts. Tune into this episode of Test. Learn. Grow to hear from our CMO guests on how Account-based Marketing (ABM) allows businesses to get more targeted in how they engage their dream accounts. By coordinating marketing and sales teams to focus on the accounts that matter most, companies can have more relevant and impactful connections. Taking an ABM approach has helped streamline processes, boost efficiency, and build stronger relationships between company and customer.  ABM is a process that takes time to pay dividends. Hear how to get organizational buy-in and manage long sales cycles while you wait for revenue to follow. Our guests share tips to refine your ABM approach. You’ll understand how to measure results and effectively connect marketing activities to pipeline impact.  Make your ABM strategy more than just tech. Coordinate your outreach to bring those key accounts into your fold.

If you’re an executive implementing generative AI tools at your organization, congratulations! You’re ahead of most leaders, for now. The latest episode of the Test. Learn. Grow. podcast features a discussion with two leaders who are futher along than most — Tesa Burg is CTO at Mod Op, and Patrick Patterson, our own CEO at Level.    They’ve both embraced generative AI as a part of their ways of working, and they’re not afraid to share their enthusiasm, advice, hot takes, and cautionary tales.  Listen in for insights about:  * What generative AI is, and what it isn’t  * How to get organizational buy-in from the top down  * Where to apply AI tools to create the most efficiency and value  * Why security is critically important (but shouldn’t stop your team from experimenting)

At Level, our Test. Learn. Grow. philosophy underpins everything we do. What exactly do we mean by this, and what makes it so effective? In short: it helps us find opportunity, focus our creativity and curiosity, and quickly adapt when needed.    Hear from three of our leaders as they illustrate ways that this methodology improves business outcomes, yields insights, and keeps us agile and learning in a changing marketplace.