The Breaking and Entering Show
Chili's x Lizzo, A USC Student's Viral Nike Ad, ESPN's Chirpline Is Back, & NPR's PSA Campaign
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Presented by Rothmans — 100 years of taking New Yorkers as they are and dressing them better.TODAY'S TOP STORY:Lizzo just recorded a new version of the most famous jingle in fast casual history. Chili's "I Want My Baby Back Ribs" — which originally featured *NSYNC — is back with a Lizzo-led version as part of the brand's latest campaign. Chili's is in the middle of one of the most remarkable brand runs in recent memory and they are not letting up.In the WORLD FAMOUS TWO MINUTE DRILL: * Nike, Palace Skateboards, and England just dropped a two-minute World Cup film with Wayne Rooney reciting Shakespeare's Richard II in an Elizabethan ruff and clutching a skull painted with a St. George's cross. Directed by Burnermunde through Stink. Part social realism, part fever dream, fully unhinged in the best possible way. * OpenAI hired a new CMO for business. * Hooters CEO Neil Kiefer — who cofounded the brand in a beach bar in Clearwater, Florida in 1983 — announced a family-friendly rebrand, saying private equity turned the brand into a boys club hangout and he wants it back to what it was. * Primark launched its boldest US campaign yet. * And Bob's Red Mill revealed a new logo — notable because founder Bob Moore, who appeared on every product, passed away last year. ON THE SHOW: * Asher Hyde, a USC student who made a Nike spec ad that went viral. Just him, a camera, an idea, and no permission slip. We talk about how he made it, what happened when it blew up, and what this moment means for young creatives trying to break in. * Then Brett Simone and Chris Kim, Creative Directors at Arts and Letters Creative Co., join us for an exclusive live campaign reveal. ESPN's Chirpline is back. We are seeing it for the first time on the show today. * And to close: Henry Coffey, Junior Copywriter at Mischief @ No Fixed Address, on the NPR campaign defending the right to ask why. One of the most talked-about pieces of work from one of the hottest agencies running right now.
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