The Business Growth Podcast
In this episode, Pat Odom explains why fewer hours can lead to better work and faster accounting firm growth. Pat is a Partner at Apple & Odom, a full-service CPA firm in Charleston, South Carolina. He breaks down how they built a 36-hour work week (even in tax season), grew to around 950 clients in about two years, and stayed focused on a high-service client experience. Key Takeaways: • Why a 36-hour week can improve quality and retention in public accounting • How planning work two weeks ahead keeps busy seasons under control • What drove their growth (mostly referrals) without paid advertising • The real challenge of fast growth: onboarding and communication systems • How they’re using AI (Microsoft Copilot) to save time on meeting notes The big lesson: don’t build the firm you want “right now.” Build the firm you want five years from now — with clear expectations and the right clients. Guest: Patrick Odom, Partner, Apple & Odom LinkedIn: https://www.linkedin.com/in/patrick-odom-cpa-abv-cfe-53072516/ [https://www.linkedin.com/in/patrick-odom-cpa-abv-cfe-53072516/] Website: www.appleodom.com [http://www.appleodom.com] Connect with me, Leonard De Beer: LinkedIn: https://www.linkedin.com/in/leonard-de-beer/ [https://www.linkedin.com/in/leonard-de-beer/] Subscribe to the Business Growth Podcast and learn how top finance leaders are scaling smarter, serving better, and building firms that last.
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