The Candle Couple Podcast

Welcome to The Candle Couple Podcast, where we spill the tea on how we scaled our e-commerce brand, Fontana Candle Co., from a basement hobby to a nationally recognized seven figure business. As founders Katie and Eric Roering, we understand the struggles of growing a brand and we're here to share our experience and tips to help you do it too. We've gone from selling candles at craft shows and maker markets to running a successful online business with 11+ employees. This is Season 2, Episode 2: Progress Over Perfection - Launching Your Business with a Minimum Viable Product Are you waiting to launch your business until your products are perfect? Perfection isn't possible (and is truly in the eye of the beholder) and you may just be stifling yourself from trying anything new. We believe in launching with A minimum viable product (MVP). This is a version of a product with just enough features to be usable by early customers who can then provide feedback for future product development. This strategy aims to avoid building products that customers do not want and seeks to maximize information about the customer with the least money spent. This helps us to determine that our formulas are good, without spending too much on expensive custom packaging until we were sure that we were ready. It also helps us to see what will go wrong in manufacturing and fulfillment at scale. You can't test out or anticipate all the things that will go wrong without launching. By incrementally focusing on each stair in front of us, instead of the whole staircase, allowed us to make progress and eventually we had a candle brand that looked good, smelled good, and sold well. IF we would have expected to be perfect right away, we would have given up pretty quickly. We've also learned to block out the unhelpful criticism, and hone in on the feedback that we can use to actually improve our products and our company. Is there a pattern to the feedback you are getting or is it one off? There is actually a joy in the journey of learning and growing. So if you're ready to learn how to grow your own seven figure candle business (or any business for that matter), hit that play button now! Don't forget to like, subscribe, and leave a comment below with your biggest takeaway from this episode. Let's light up those sales together! Timestamps: 0:44 [https://www.youtube.com/watch?v=0NTEEyG2C-Q&t=44s] Striving for perfection will stop you from launching 1:25 [https://www.youtube.com/watch?v=0NTEEyG2C-Q&t=85s] What is perfection? It is a personal preference 1:55 [https://www.youtube.com/watch?v=0NTEEyG2C-Q&t=115s] Minimum Viable Product for feedback 3:40 [https://www.youtube.com/watch?v=0NTEEyG2C-Q&t=220s] Testing manufacturing and fulfillment at scale 4:10 [https://www.youtube.com/watch?v=0NTEEyG2C-Q&t=250s] Don't go too big too fast 5:00 [https://www.youtube.com/watch?v=0NTEEyG2C-Q&t=300s] Our Product Development Team for honest feedback 6:04 [https://www.youtube.com/watch?v=0NTEEyG2C-Q&t=364s] MVP for a candle: safe and quality burn 6:40 [https://www.youtube.com/watch?v=0NTEEyG2C-Q&t=400s] Pumps/Sprays and other packaging needs to work 8:00 [https://www.youtube.com/watch?v=0NTEEyG2C-Q&t=480s] Evaluating feedback for repeated patterns 9:28 [https://www.youtube.com/watch?v=0NTEEyG2C-Q&t=568s] Continuous Improvement 11:37 [https://www.youtube.com/watch?v=0NTEEyG2C-Q&t=697s] Skip the process? Use a professional co-man 13:13 [https://www.youtube.com/watch?v=0NTEEyG2C-Q&t=793s] The joy in the journey of creation 14:25 [https://www.youtube.com/watch?v=0NTEEyG2C-Q&t=865s] This podcast is a MVP 15:50 [https://www.youtube.com/watch?v=0NTEEyG2C-Q&t=950s] Makers Markets as a market test group 16:30 [https://www.youtube.com/watch?v=0NTEEyG2C-Q&t=990s] Customer surveys via email are invaluable Disclaimer: Disclaimer: Everything shared in our videos is from our own personal experience, and is intended for educational and informational purposes only. Always seek legal guidance from a business attorney and certified public accountant. Everyone is responsible for their own business structure and business practices, and we will not be held accountable.

Welcome to The Candle Couple Podcast, where we spill the tea on how we scaled our e-commerce brand, Fontana Candle Co., from a basement hobby to a nationally recognized seven figure business in just 4 years. As founders Katie and Eric Roering, we understand the struggles of growing a brand and we're here to share our experience and tips to help you do it too. We've gone from selling candles at craft shows and maker markets to running a successful online business with 11+ employees supporting not only our family but also 12 others. In this episode, we dive into the nitty gritty of our journey and discuss the importance of focusing on what truly matters in order to scale quickly. Trust us, we've learned this lesson firsthand. Join us as we reflect on the most challenging year yet for our business and share how we pushed through it all. So if you're ready to learn how to grow your own seven figure candle business (or any business for that matter), hit that play button now! Don't forget to like, subscribe, and leave a comment below with your biggest takeaway from this episode. Let's light up those sales together! Timestamps: 1:06 [https://www.youtube.com/watch?v=ym0_FkJdsYw&t=66s] Our business needed us more than we need this podcast 2:40 [https://www.youtube.com/watch?v=ym0_FkJdsYw&t=160s] We moved to a 6500 sq ft facility, doubling our size 4:40 [https://www.youtube.com/watch?v=ym0_FkJdsYw&t=280s] Cash flow got really tight in Q3. Growth consumes cash 8:30 [https://www.youtube.com/watch?v=ym0_FkJdsYw&t=510s] We invested heavily this year and took big risks 9:50 [https://www.youtube.com/watch?v=ym0_FkJdsYw&t=590s] Pros/Cons of using a Co-manufacturer 11:20 [https://www.youtube.com/watch?v=ym0_FkJdsYw&t=680s] The year of custom packaging 12:40 [https://www.youtube.com/watch?v=ym0_FkJdsYw&t=760s] Barriers to entry are low, but now we see how funding truly helps scaling 15:00 [https://www.youtube.com/watch?v=ym0_FkJdsYw&t=900s] You're never off. Losing knowledgeable employees 16:50 [https://www.youtube.com/watch?v=ym0_FkJdsYw&t=1010s] Managing a 7 figure candle business: experience matters now 19:50 [https://www.youtube.com/watch?v=ym0_FkJdsYw&t=1190s] Should we spend time doing this podcast?! 20:40 [https://www.youtube.com/watch?v=ym0_FkJdsYw&t=1240s] Broaden your circle for new ideas and ask for help! 23:00 [https://www.youtube.com/watch?v=ym0_FkJdsYw&t=1380s] Data driven decisions 27:00 [https://www.youtube.com/watch?v=ym0_FkJdsYw&t=1620s] Focus on quality and building processes 30:00 [https://www.youtube.com/watch?v=ym0_FkJdsYw&t=1800s] Goals for 2024 Disclaimer: Everything shared in our videos is from our own personal experience, and is intended for educational and informational purposes only. Always seek legal guidance from a business attorney and certified public accountant. Everyone is responsible for their own business structure and business practices, and we will not be held accountable.

Hi, we’re Katie and Eric Roering; the founders of Fontana Candle Co. In 4 years we took our hobby of making candles in our basement, and selling them at craft shows and makers markets and we turned Fontana into a nationally recognized eCommerce brand. This year we are doing 7 figures of revenue and have 14 employees. So how did we do it? Welcome to The Candle Couple Podcast, where we will share the nitty gritty of scaling our e-commerce brand quickly. We are spilling the tea, so hopefully we can help you scale your brand quickly too. Its the end of June, and our facility is smelling like Fall and Christmas. So why are we starting production for "candle season" so early? We discuss how our peak season is getting earlier and earlier for us, and how with forecasting we know we can't pour everything we need to in October, November, and December. Instead of losing out on sales at our busiest time of year with out of stock scenarios, we are using our cash and excess capacity now- during our slow season. Welcome to Episode 26: Should You Get Ready for Candle Season in June and July?! We are! Timestamps: 00:40 [https://www.youtube.com/watch?v=lYcq36Gg1bw&t=40s] Our peak is getting earlier 1:14 [https://www.youtube.com/watch?v=lYcq36Gg1bw&t=74s] Wholesale is several months ahead 2:25 [https://www.youtube.com/watch?v=lYcq36Gg1bw&t=145s] Pouring Christmas in June: our forecasting 3:27 [https://www.youtube.com/watch?v=lYcq36Gg1bw&t=207s] Mitigating burnout for our team 4:40 [https://www.youtube.com/watch?v=lYcq36Gg1bw&t=280s] This is cash intensive 5:00 [https://www.youtube.com/watch?v=lYcq36Gg1bw&t=300s] Room for storage 5:50 [https://www.youtube.com/watch?v=lYcq36Gg1bw&t=350s] Know your numbers 6:30 [https://www.youtube.com/watch?v=lYcq36Gg1bw&t=390s] Opportunity cost of selling out during high volume seasons 6:50 [https://www.youtube.com/watch?v=lYcq36Gg1bw&t=410s] Were moving in August 7:45 [https://www.youtube.com/watch?v=lYcq36Gg1bw&t=465s] Launching new scents 9:10 [https://www.youtube.com/watch?v=lYcq36Gg1bw&t=550s] Hiring temp staff? 9:50 [https://www.youtube.com/watch?v=lYcq36Gg1bw&t=590s] Protecting our team and company culture 11:19 [https://www.youtube.com/watch?v=lYcq36Gg1bw&t=679s] Opportunities for overtime Disclaimer: Everything shared in our videos is from our own personal experience, and is intended for educational and informational purposes only. Always seek legal guidance from a business attorney and certified public accountant. Everyone is responsible for their own business structure and business practices, and we will not be held accountable. Since we love the companies we talk about so much, we may have an affiliate relationship with them. If you make a purchase through the above links, we may earn a small affiliate commission. There is no additional cost to you.

Hi, we’re Katie and Eric Roering; the founders of Fontana Candle Co. In 4 years we took our hobby of making candles in our basement, and selling them at craft shows and makers markets and we turned Fontana into a nationally recognized eCommerce brand. This year we are doing 7 figures of revenue and have 12 employees. So how did we do it? Welcome to The Candle Couple Podcast, where we will share the nitty gritty of scaling our e-commerce brand quickly. We are spilling the tea, so hopefully we can help you scale your brand quickly too. We avoided selling on Amazon for 5 years and we're talking about why it took us so long to get over our fears and join the platform. We discuss why we finally made the decision to sell on Amazon, working with an Amazon agency, and we talk about how it's going so far. Katie and Eric have different takes on how it's going. If you've been thinking about selling your candles on Amazon, this episode is for you. Welcome to Episode 25: Arguing Over Amazon: Should You Sell Your Candles on Amazon? Timestamps: 00:58 Avoided Amazon for 5 years 1:18 Fear of high return rates 2:00 The convenience factor 2:27 Satisfy the customer 3:30 Our decision to sell on Amazon 4:50 Using an Amazon Agency 6:03 FBA vs FBM: following the chocolate schedule 7:20 Speed of shipping 9:18 Trialing Amazon? The argument 10:24 Eric's take: Amazon is painful 11:02 Our Margin & running ads 13:27 This is an omnichannel world 14:38 We need volume 15:24 Our return rate 17:00 Let's reevaluate 19:40 Reviews are everything Disclaimer: Everything shared in our videos is from our own personal experience, and is intended for educational and informational purposes only. Always seek legal guidance from a business attorney and certified public accountant. Everyone is responsible for their own business structure and business practices, and we will not be held accountable. Since we love the companies we talk about so much, we may have an affiliate relationship with them. If you make a purchase through the above links, we may earn a small affiliate commission. There is no additional cost to you.

Hi, we’re Katie and Eric Roering; the founders of Fontana Candle Co. In 4 years we took our hobby of making candles in our basement, and selling them at craft shows and makers markets and we turned Fontana into a nationally recognized eCommerce brand. This year we are doing 7 figures of revenue and have 12 employees. So how did we do it? Welcome to The Candle Couple Podcast, where we will share the nitty gritty of scaling our e-commerce brand quickly. We are spilling the tea, so hopefully we can help you scale your brand quickly too. Launching new candles is a big part of running a successful candle business. What is the best way to manage these launches? We really streamlined this process in the last year, which now allows us to crank our new scents and products much faster than ever before, using collaboration from our entire team. We attribute having a process and a procedure which allows us to launch new scents several times a month to our engaged and enthusiastic community of customers. This has attributed to our 2x revenue growth YTD 2023, even as the economy is in turmoil. Welcome to Episode 24: The Steps to a Successful New Candle Launch Timestamps: 00:40 [https://www.youtube.com/watch?v=UpihZToTfYk&t=40s] From struggling to streamlining the process 1:30 [https://www.youtube.com/watch?v=UpihZToTfYk&t=90s] Use Tech to help you 2:00 [https://www.youtube.com/watch?v=UpihZToTfYk&t=120s] How do we know when and what to launch? 3:20 [https://www.youtube.com/watch?v=UpihZToTfYk&t=200s] Our scent development is complex 4:40 [https://www.youtube.com/watch?v=UpihZToTfYk&t=280s] Scent Testing 5:50 [https://www.youtube.com/watch?v=UpihZToTfYk&t=350s] Variability in formulation timelines 6:40 [https://www.youtube.com/watch?v=UpihZToTfYk&t=400s] Caution when mixing fragrances 7:30 [https://www.youtube.com/watch?v=UpihZToTfYk&t=450s] Candle Burn Testing/Wick Testing 9:05 [https://www.youtube.com/watch?v=UpihZToTfYk&t=545s] The step you can't skip! 9:50 [https://www.youtube.com/watch?v=UpihZToTfYk&t=590s] Building the Bill of Materials (BOM) 10:15 [https://www.youtube.com/watch?v=UpihZToTfYk&t=615s] Determining the prices 10:50 [https://www.youtube.com/watch?v=UpihZToTfYk&t=650s] Buying raw materials for production 11:05 [https://www.youtube.com/watch?v=UpihZToTfYk&t=665s] Marketing: label design, barcodes, product copy 11:40 [https://www.youtube.com/watch?v=UpihZToTfYk&t=700s] Start teasing the product 11:50 [https://www.youtube.com/watch?v=UpihZToTfYk&t=710s] Label printing & photography 12:20 [https://www.youtube.com/watch?v=UpihZToTfYk&t=740s] Professional contractors a key to our success 13:20 [https://www.youtube.com/watch?v=UpihZToTfYk&t=800s] Identify a launch date 14:00 [https://www.youtube.com/watch?v=UpihZToTfYk&t=840s] You want your customers anticipating the launch 14:20 [https://www.youtube.com/watch?v=UpihZToTfYk&t=860s] Klaviyo waiting list 15:15 [https://www.youtube.com/watch?v=UpihZToTfYk&t=915s] Using footage from production on Social 15:20 [https://www.youtube.com/watch?v=UpihZToTfYk&t=920s] Our launch timelines Resources: The Software We Use:    • The Software We U...   [https://www.youtube.com/watch?v=U1YjZazTJKo&t=0s] Disclaimer: Everything shared in our videos is from our own personal experience, and is intended for educational and informational purposes only. Always seek legal guidance from a business attorney and certified public accountant. Everyone is responsible for their own business structure and business practices, and we will not be held accountable. Since we love the companies we talk about so much, we may have an affiliate relationship with them. If you make a purchase through the above links, we may earn a small affiliate commission. There is no additional cost to you.