The Common Thread
We sat down with James Greenwood, Head of Residential Life and Communications at The London School of Economics and Political Science (LSE) , to talk about what really matters in student living. Highlights: • Fundamentals first — finishes, colour, and strong design foundations shape how a space feels. • Home away from home — especially for international students, neurodiverse cohorts, and first-time movers. • Natural light — essential for calm, healthy, uplifting spaces. • Repurposed furniture — sustainable and makes spaces feel relaxed and layered. We also explored the future of PBSA and why wellbeing-focused design must start at the very beginning. Shoutout to Robeson House, LSE’s new accommodation halls, a great example of student-first, thoughtful design. Thank you, James, for your insight, honesty, and passion the sector is stronger because of it.
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