The Daily Brief Podcast | Promax

Strategy and design form the cornerstones of both the personal and the professional relationship between Justin and Emily Nardone, founders and partners at Los Angeles-based creative agency Bellaluca [https://bellaluca.tv/]. In this episode, the Nardones share how they came together to evolve their individual work to a new place -- both literally and figuratively -- creating an agency that combines strategy and creative to take brands forward.

WAR’s Brien Holman discusses how the agency creates compelling visuals for audio-only content and why  sound and music are so important in all types of marketing.

19th and Park [https://www.19parkinc.com/] Co-Founders Tahira White and Whitney Headen – president and CEO, respectively – discuss how they created and launched the New York City-based agency and its newly launched production company, 1Park9 [https://1park9.com/]. They share what the two entities’ unique positioning is in the marketplace, why they felt the need to launch a division that’s entirely focused on production and how they find and develop talent – a mission on which they each spend a lot of time. They also encourage the industry to give up-and-coming diverse talent the experience they need to survive and thrive. And finally, they share their views on how talent should be working with artificial intelligence as they forge their creative paths forward.

12 years ago, David Jeffers suffered a spinal cord injury that left him paralyzed from the chest down. But through his recovery process, the mechanical engineer launched a new career based on one of his oldest passions: music and sound. And his old friend, Ricardo Roberts, executive producer at Los Angeles-based inclusive motion-graphics studio Bien [https://thisisbien.com/], has been there to provide assistance and encouragement all along the way. Together, Quadriphonic [https://quadriphonicsound.com/] and Bien have produced an award-winning spot for the Paralympics [https://thisisbien.com/portfolio/wheelchair-b-ball/] and created a unique brand campaign for Quadriphonic. Now Bien is producing a short documentary about Jeffers’ life. In this episode of the Daily Brief Podcast, we talk to Jeffers and Bien Creative Director Hung Le about what it means to be an inclusive studio, how the relationship between Bien and Quadriphonic has evolved, how Jeffers operates as a quadriplegic sound designer, and what’s next for everyone.

Late last year, Rick Lewchuck, former senior vice president of creative marketing and brand standards at CNN Worldwide and former Promax board member, departed his post amid deep cost-cutting at CNN owner Warner Bros. Discovery.   Lewchuck had been at CNN for a decade, following a 32-year career at Canada’s CTV. While at CNN, Lewchuk and his team were named Promax’s Global Marketing Team of the Year seven times, and they won the Emmy for outstanding promotional announcement in 2015, 2016, 2018 and 2020. Over the course of Lewchuk’s five-decade career, he and his teams have won more than 2,000 Promax awards.  In this episode of the Daily Brief Podcast, Lewchuk discusses how he first got into entertainment marketing, his time at CTV and how he ended up at CNN. He looks back on some of the most impactful campaigns that he oversaw, including “Go There,” “Donkey & Elephant” and “Facts First,” starring an apple and a banana. He also offers insight into how best to lead creatives and considers what he thinks the future of entertainment marketing holds.