The Event Connection
Are your virtual events putting your audience to sleep? Stop it! In this episode of The Event Connection, Meaghan Maybee and Jay Schwedelson (Founder of SubjectLine.com, GURU Media Hub, EVENTASTIC, and Outcome Media; Host of the “Do This, NOT That” podcast) chat about why online events are flopping and how to fix it. Listen to this episode for zero-fluff, high-impact strategies to turn your ordinary virtual events into "you-had-to-be-there" experiences, inspired by real-world examples! Learn how to create FOMO, gamify your agenda, engage attendees, reduce no-show rates, and more. TIMESTAMPS ----- 00:00 – Meet Jay Schwedelson! 02:27 – Why Jay loves the events industry 04:15 – Are virtual events done wrong? 06:28 – Give a reason to show up live (“attend to receive”) 09:01 – Tip #1: Weird, fun surprises create intrigue 12:15 – Tip #2: Use personality quizzes to engage 14:44 – Tip #3: Get attendees up and moving 16:53 – Tip #4: Host a virtual “afterparty” 18:17 – Tip #5: Giveaways, giveaways! 21:29 – Tip #6: Use philanthropy-driven networking rooms 23:51 – ⚡LIGHTNING ROUND ⚡Fun Event Questions for Jay! 29:35 – Shout-outs: EVENTASTIC and Jay’s Book! ----- Give us a rating and subscribe for more event planning ideas!
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