The Launch
How did a rejected uni student with a 20% attendance rate turn a simple idea into a £70 MILLION brand? 👀 In this explosive episode of The Launch Podcast, we dive deep with Simon Gray, founder of Boost Drinks, on how he built a household brand from scratch—without owning a factory, warehouse, or even delivery vans. Simon shares how: 💡 He spotted a gap in the market and trademarked "Boost" overnight 🚚 Built a lean, outsourced empire in convenience retail 📈 Scaled to £70M turnover with zero supermarket sales 🤝 Cultivated a killer team and culture 💼 Successfully exited to AG Barr (makers of Irn-Bru) He also opens up about: 🧠 Leadership growth 📚 Game-changing books like The Chimp Paradox 💔 The emotional cost of redundancies 🔥 And what it really takes to go from startup to sold This one’s packed with lessons, laughs, and real talk every founder needs to hear. 👉 If you’re building a brand, scaling a business, or thinking about your exit strategy—DON’T MISS THIS.
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