The Original Self Podcast
You've probably heard the term food noise showing up in conversations about GLP-1 medications like Ozempic and Wegovy. But food noise isn't new — millions of people have been living with it for years without a name for it. Food noise is the constant mental chatter around food that exists whether you're hungry or not. It's thinking about lunch while you're still eating breakfast. It's the negotiating, the planning, the cravings, and the guilt that can follow you through an entire day. For many people, it has simply become the background of daily life — so familiar it feels normal. In this episode, Evet explores what food noise actually is, why so many people experience it, and what its existence reveals about the food environment we live in. She draws on the psychology of hedonic hunger and reward, the history of how food companies learned to compete for mental attention, and her own personal experience of living with food noise for nearly forty years — and what happened when it finally went quiet. This isn't an episode about what to eat. It's about understanding why food occupies as much space in our minds as it does — and why that understanding matters far more than another set of rules. Topics Covered • The difference between hunger and food noise — why they're not the same thing • What GLP-1 medications reveal about how much mental space food can occupy • How tobacco companies’ purchase of food companies in the 1980s changed the food industry • The hedonic hunger system and how food companies learned to exploit it • Why food noise is a predictable response to the environment — not a personal flaw • The real cost of food noise: not just health markers, but attention and mental freedom • Shifting from 'how do I lose weight' to 'what relationship do I want with food' • Evet's personal experience with food noise and GLP-1 medication • Why curiosity — not criticism — is where meaningful change begins About Evet Evet DeCota is a psychology-informed life coach specializing in resilience, mindset, and courage. Between the salon chair and coaching sessions, Evet works with people navigating the patterns that shape their lives — often without their awareness. The Original Self Podcast is an extension of that work. To learn more about working with Evet, visit the links below. Connect & Resources • Work with Evet: 415-548-1964 / decotalifecoaching.com [http://decotalifecoaching.com] • Evet: Book A Call [https://www.decotalifecoaching.com/book-a-call] • Instagram:@decota_life_coaching [https://www.instagram.com/decota_life_coaching/] • Facebook: DeCota Life Coaching [https://www.facebook.com/search/top?q=decota%20life%20coaching&__stsd__=eyJwcmltYXJ5Ijp7InR5cGUiOiJUWVBFQUhFQURfUEVPUExFX0VOVElUSUVTIn19] • LinkedIn: Profile Evet [https://www.linkedin.com/in/evet-decota-icf-acc-09504b337/] • Leave a review: Feedback Form [https://www.decotalifecoaching.com/client-feedback-form]
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