No. 97: Luxury is moving its runways west. The money already did.

No. 98: Personality is the last moat. Brands with none are already losing.

Culture Pulse: 72 Personality is the last moat. Brands optimising for broad appeal are now the risky ones. Today's Pattern connects TikTok, Taylor Swift, and Helsinki. #ThePattern Read the full edition [https://thepattern.media/editions/2026-06-02.html] Read the transcript [https://thepattern.media/editions/2026-06-02-transcript.html]

No. 97: Luxury is moving its runways west. The money already did.

Culture Pulse: 72 Luxury is planting flags in LA. Apple is targeting eyewear, not tech. AI costs are outpacing AI value. Geography is the new strategy. #ThePattern Read the full edition [https://thepattern.media/editions/2026-06-01.html] Read the transcript [https://thepattern.media/editions/2026-06-01-transcript.html]

No. 96: Bundling won the streaming wars. Now it rewires every subscription business.

Culture Pulse: 72 Bundles now drive 33% of new streaming subs in the US, up from 10% in 2024. The single-product subscription era is closing. @ThePattern Read the full edition [https://thepattern.media/editions/2026-05-31.html] Read the transcript [https://thepattern.media/editions/2026-05-31-transcript.html]

No. 95: Ferrari went electric. Jony Ive designed it. The car is almost beside the point.

Culture Pulse: 74 Ferrari went electric and hired Jony Ive to design it. That's not a car decision. It's a desire decision. Today's Pattern: object logic beats category logic. Read the full edition [https://thepattern.media/editions/2026-05-30.html] Read the transcript [https://thepattern.media/editions/2026-05-30-transcript.html]

No. 94: Slow retail is the new luxury. Speed was always the wrong bet.

Culture Pulse: 72 Slow retail is the new luxury. A Chinese fashion brand just commissioned friction as a growth strategy. The speed era is over. #ThePattern Read the full edition [https://thepattern.media/editions/2026-05-29.html] Read the transcript [https://thepattern.media/editions/2026-05-29-transcript.html]