The PPC Den: Amazon PPC Advertising Mastery

In this episode of the PPC Den podcast, Michael dives into the world of Amazon PPC metrics, and trust us, things get tasty.  He compares your PPC performance to TACoS —yes, TACoS! Michael breaks down key metrics like ACOS, TACOS, and ROAS, explaining how each one impacts your campaign’s flavor and success.  Grab your Amazon PPC metrics (or maybe just a really tasty Mexican taco) and tune in for this savory breakdown! We’ll see you in The PPC Den! 🦡 Highlights * * 0:00 - Intro  * * 1:30 - Explaining the difference between total ACOS and TACoS * * 5:00 - The interaction between paid and organic sales on Amazon * * 7:30 - Evaluating PPC effectiveness with TACoS * * 10:00 - Balancing paid vs. organic sales for better performance * * 12:00 - The importance of a long-term strategy in optimizing TACoS * * 15:00 - How to lower TACoS and improve overall performance * * 18:00 - Maximizing profitability through improved ad spend * * 21:24 - Can a higher ACOS still lead to a healthier business? Yes, it can * * 22:22 - Targeting keywords where your brand has an advantage * * 22:38 - Creating a single keyword campaign to maximize visibility and orders * * 23:01 - Search query performance data and its role in boosting organic sales * * 23:28 - Recap: The four misconceptions about TACoS and corrections * * 24:17 - The exciting new features in our software * 26:17 - Always consider TACoS in relation to organic performance and profitability 🦡 Resources & Links * 🦡 GET AD BADGER [https://www.adbadger.com/pricing-product-tour/⁠] ➡️ * Where to find Michael, Michael Erickson Facchin [https://www.linkedin.com/in/michael-erickson-facchin/] * How to Make Amazon Advertising Profitable in 2025? [https://youtu.be/zelN_YBqM9o%C3%A0] * How Do I Optimize for Total ACOS Goals in Amazon Advertising? (Classic) [https://youtu.be/j6KMO-HIVm0] * Evolving Thoughts: Total ACOS for Amazon Advertising  [https://youtu.be/AjsbCSeTvzA?si=AmLUx_Kq4FhiEIeJ] * How do I Improve Amazon Total ACOS Fast? Boost Organic Ranking [https://youtu.be/M07pepUyXWc?si=JmObcdrOg8VHxQmm] * 📚 Unlock our FREE comprehensive Amazon Marketing Playbook [https://www.adbadger.com/amazon-ppc-checklist/]: https://www.adbadger.com/amazon-ppc-checklist/ [https://www.adbadger.com/amazon-ppc-checklist/] * Subscribe to our newsletter [https://www.adbadger.com/newsletter/] * Transform your workflow with our comprehensive Amazon Advertising checklist [https://www.adbadger.com/amazon-ppc-checklist/] * Review all our show notes [https://www.adbadger.com/podcast] - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno

Are you Scared Sammy or Aggressive Andy? In this solo episode, Michael walks through takeaways from The Psychology of Money by Morgan Housel, and how those lessons apply to your Amazon PPC Campaigns. He’ll discuss the importance of luck, the bias of recency, managing search term reports,  different scenarios implementing these lessons through Scared Sammy and Aggressive Andy, and more! This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates. We’ll see you in The PPC Den! 🦡 Resources & Links * 0:00 – What to Expect in This Episode * 00:27 – The Psychology of Money * 1:00 – The Importance of Luck * 1:50 – Time Horizons & Risk Tolerance * 2:37 – The Bias of Recency * 5:00 – Managing Search Term Reports * 8:10 – Who Was Right? 🦡 Highlights * 🦡 GET AD BADGER [https://www.adbadger.com/pricing-product-tour/⁠] ➡️ * Where to find Michael, Michael Erickson Facchin [https://www.linkedin.com/in/michael-erickson-facchin/] * The Wait Is Over… Search Term Reports For Sponsored Brand Ads Are Here [https://youtu.be/vQWJUEq9m8k] * Long Tail Search Terms: The Amazon PPC Silent Killer [https://youtu.be/RUrEjv6DmpE] * How Do I Identify And Handle Duplicates In Amazon Search Term Report? [https://youtu.be/AdGkQ41dMB0] * 📚 Unlock our FREE comprehensive Amazon Marketing Playbook [https://www.adbadger.com/amazon-ppc-checklist/] * Subscribe to our newsletter [https://www.adbadger.com/newsletter/] * Transform your workflow with our comprehensive Amazon Advertising checklist [https://www.adbadger.com/amazon-ppc-checklist/]  * Review all our show notes [https://www.adbadger.com/podcast] - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno

In this episode with Sean Stone, we dive into the zone of possibility on Amazon. Ever wonder if your product can actually rank, or are you just throwing ad spend into the wind?  We’ll break it all down — how to spot real rankable opportunities, why your conversion rate is your secret weapon, and how to build smart, isolated keyword budgets that actually make sense. Oh, and before we get serious, you’ll hear some fun warm-up stories — like why Sean has a Walt Disney mug he didn’t choose himself, and why Nicolas Cage and The Rock are now his permanent office coworkers. If you're ready to think differently about PPC and get more out of what you already have — this one's for you. We’ll see you in The PPC Den! 🦡 Highlights * 00:00 – Intro * 05:00 – What is the Zone of Possibility? * 11:00 – How to spot rankable products * 18:00 – Smart PPC budget moves * 24:00 – Rankable vs incremental keywords * 31:00 – When to spend, when to stop * 38:00 – Your conversion rate superpower * 44:00 – How PPC drives organic growth 🦡 Resources & Links * * Where to find Michael, Michael Erickson Facchin [https://www.linkedin.com/in/michael-erickson-facchin/] * 🦡 ⁠GET AD BADGER⁠ [ ⁠https://www.adbadger.com/pricing-product-tour/⁠] ➡️ * * Where to find Sean,  Sean Stone [https://www.linkedin.com/in/sean-stone/] * * Stone's Goods [https://www.stonesgoods.com/] * * Sneaky defaults that drain your budget in 2025 [https://www.adbadger.com/blog/amazon-ppc-education/sneaky-defaults-that-drain-your-budget-in-2025-the-ppc-den-podcast/] * * Should You Use Amazon Ad’s New Budget Rules? [https://www.adbadger.com/blog/should-you-use-amazon-ads-new-budget-rules-ppc-den-podcast-148/] * * How to Use Amazon’s New Budget Tab and Report [https://www.adbadger.com/blog/ppc-den-podcast-134-how-to-use-amazons-new-budget-tab-and-report/] * * How Can I Use Phrase Match To Rank Higher On Amazon? [https://www.adbadger.com/blog/amazon-ppc-education/how-can-i-use-phrase-match-to-rank-higher-on-amazon-the-ppc-den-podcast/] * * Launching 54 Campaigns to Rank Multiple Products in the Top 10 on Amazon [https://www.adbadger.com/blog/launching-54-campaigns-to-rank-multiple-products-in-the-top-10-on-amazon-the-ppc-den-podcast/] * * 📚 Unlock our FREE comprehensive Amazon Marketing Playbook [https://www.adbadger.com/amazon-ppc-checklist/] * * Subscribe to our newsletter [https://www.adbadger.com/newsletter/] * * Transform your workflow with our comprehensive Amazon Advertising checklist [https://www.adbadger.com/amazon-ppc-checklist/] * * Review all our show notes [https://www.adbadger.com/podcast] - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host:  Sean Stone Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno

In this episode with Noemi Bolojan, we’re talking about something a lot of people miss — the sneaky defaults in Amazon ads that quietly eat up your budget. You set up a campaign, trust the platform to guide you, and boom — money’s leaking without you even noticing. Noemi breaks down how things like automatic bidding (yep, it goes up and down by default), broad targeting, and off-Amazon ads all kick in unless you change them. Sounds helpful, right? But in reality, those settings often work better for Amazon than they do for you. Think your product is getting shown to the right audience? Not always. Default category targeting or expanded targeting might be pushing your ads to places they don’t belong — and you’re paying for it.  So if you’re running ads in 2025, this episode is a little wake-up call.  We’ll see you in The PPC Den! 🦡 Highlights * 00:00 – Intro * 01:09 – Amazon Ads in 2025 * 02:43 – The Hidden Budget Drainers * 03:30 – Keyword Category Auto-Targeting Without Consent * 06:34 – Manual Targeting That’s Not Really Manual * 13:31 – Campaign Bidding Strategy: The “Up and Down” Trap * 18:17 – Maximize Reach = Maximize Waste? * 20:20 – Auto-Launch in Other Countries?  * 25:25 – Product Targeting Campaigns Showing for Keywords * 27:48 – Sponsored Brands * 30:10 – Category Targeting Defaults * 31:22 – Expanded Product Targeting * 32:51 – Sponsored Brands Defaults Across All Ad Formats * * 34:27 – Sponsored Display Defaults to VCPM Reach * * 36:51 – Sponsored Brands Video Glitch * 42:33 – Sponsored Display: All Targeting Types Defaulted On 🦡 Resources & Links * * 🦡 GET AD BADGER [https://www.adbadger.com/pricing-product-tour/⁠] ➡️ * * Where to find Michael, Michael Erickson Facchin [https://www.linkedin.com/in/michael-erickson-facchin/] * * Where to find  Noemi, Noemi Bolojan [https://www.linkedin.com/in/noemibolojan/] * * Scale Wave [https://scalewave.io/] * * How to Make Amazon Advertising Profitable in 2025? [https://www.adbadger.com/blog/amazon-ppc-education/how-to-make-amazon-advertising-profitable-in-2025-the-ppc-den-podcast/] * * Tackle 70% Wasted Spend with N-Gram Laddering in Amazon Ads [https://www.adbadger.com/blog/amazon-ppc-education/tackle-70-wasted-spend-with-n-gram-laddering-in-amazon-ads-the-ppc-den-podcast/] * * How Product Targeting in Manual Campaigns on Amazon Actually Works (Classic) [https://www.adbadger.com/blog/how-product-targeting-in-manual-campaigns-on-amazon-actually-works-classic-the-ppc-den-podcast/] * * Bidding On Branded Keywords: What Happens When You Turn Them Off? [https://www.adbadger.com/blog/bidding-on-branded-keywords-what-happens-when-you-turn-them-off-the-ppc-den-podcast/] * * 📚 Unlock our FREE comprehensive Amazon Marketing Playbook [https://www.adbadger.com/amazon-ppc-checklist/] * * Subscribe to our newsletter [https://www.adbadger.com/newsletter/] * * Transform your workflow with our comprehensive Amazon Advertising checklist [https://www.adbadger.com/amazon-ppc-checklist/] * * Review all our show notes [https://www.adbadger.com/podcast] - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Noemi Bolojan Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno

You're listening to the PPC Den Podcast. In this episode, I’m diving into a topic that’s been on my mind lately. It all started when I was cleaning up a client's search term report. At first glance, things looked fine. Decent ACoS, plenty of conversions, nothing too dramatic.  So I kept digging. And that’s when I noticed it — this pattern inside the search terms. A couple of words, just two or three, that kept repeating across multiple phrases. That’s when it hit me — this is an N-Gram problem. In today’s episode, I’ll walk you through what N-Gram Laddering is, how I used it to clean up that account, and how you can apply it to your own search term reports.  If you’ve ever felt like your campaigns are doing okay, but not great — this might be the insight you didn’t know you needed. We’ll see you in The PPC Den! 🦡 Highlights * 00:00 – Intro * 01:00 – How I discovered a hidden pattern in a client account * 03:15 – What are N-Grams in Amazon PPC * 05:20 – The moment I realized it was hurting performance * 06:45 – Breaking down N-Gram Laddering * 08:10 – How to identify wasteful patterns in your search term report * 10:00 – When to negate and when to keep N-Grams * 11:30 – Applying the N-Gram mindset to your daily optimization * 13:00 – Common mistakes  * 14:15 – Why it’s worth your attention * 15:00 – What’s next on PPC Den  🦡 Resources & Links * 🦡 GET AD BADGER [https://www.adbadger.com/pricing-product-tour/⁠] ➡️ * Where to find Michael, Michael Erickson Facchin [https://www.linkedin.com/in/michael-erickson-facchin/] * Use the n-gram Sheet to get insight in 5 minutes [https://www.adbadger.com/amazon-ngram-analysis-tool/] * N-Gram Guide: Fixing Low-Click Terms in Amazon PPC [https://www.adbadger.com/blog/n-gram/] * How N-gram analysis found a keyword with 200 clicks and 1 order [https://youtu.be/SPMSAb-kisY] * How Can I Be The Most Efficient With My N-Gram Analysis? [https://youtu.be/Scu4Pvi0TeQ] * How Do I Implement N-Gram Analysis on Amazon PPC? [https://youtu.be/oEdywdiQrE4?si=nwmx0CF0_GUABSGc] * 🎉Ad Badger v3 Software Launch Webinar [https://www.adbadger.com/ad-badger-v3-software-launch-webinar/] * 📚 Unlock our FREE comprehensive Amazon Marketing Playbook [https://www.adbadger.com/amazon-ppc-checklist/] * Subscribe to our newsletter [https://www.adbadger.com/newsletter/] * Transform your workflow with our comprehensive Amazon Advertising checklist [https://www.adbadger.com/amazon-ppc-checklist/] * Review all our show notes [https://www.adbadger.com/podcast] - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno