The PPC Den: Amazon PPC Advertising Mastery

Advanced Amazon PPC Bid Optimization

This episode is all about one of the smartest Amazon PPC bidding systems you’ll ever come across. Priscilla, our guest, has spent years building her own custom bidding logic — not using software, but by creating a super detailed, data-heavy Excel system that she keeps improving over time. She breaks keywords into different behavior groups, figures out how many clicks each match type really needs to get a sale, checks organic rank, placements, inventory signals, and basically connects all those data points to decide exactly how every bid should move. What’s cool is that she didn’t learn this from any tool — she built it herself after studying a giant Excel file a VA once gave her. If you want to hear how someone can take PPC bidding way deeper than “raise bid, lower bid,” this episode is a super interesting look into how Priscilla thinks and why her approach works so well. We’ll see you in The PPC Den! 🦡 Highlights 00:00 – Intro 00:20 – How Mike and Priscilla met 02:00 – Why Priscilla built her system 05:00 – Why static click rules fail 06:10 – Visibility vs ACOS 07:00 – Keyword classification explained 09:00 – Customizing rules per brand 11:00 – Finding hero keywords 12:30 – High volume unprofitable targets 14:00 – Click requirements by match type 15:30 – Cross-analysis logic 19:00 – Why pros need fast machines 20:30 – Intentional bidding 22:00 – Bid summary sheet 24:00 – Why some bid changes = 0% 31:30 – Reviewing performance index 34:00 – Campaign purpose logic 37:00 – Competitor vs branded clicks 39:00 – Organic ranking influence 44:00 – Inventory-based adjustments 46:00 – Placement strategy 47:30 – Bid frequency 48:30 – Using AI for formulas 51:00 – Outro 🦡 Resources & Links 🦡 GET AD BADGER [https://www.adbadger.com/pricing-product-tour/⁠] ➡️ Find Michael Erickson Facchin [https://www.linkedin.com/in/michael-erickson-facchin/] — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising Our guest today is Priscilla Wagner of Relentless B2C [⁠https://relentlessb2c.com/⁠   ] The Simplified Q4 Bids & Budget System for Amazon Sellers [https://www.adbadger.com/blog/the-simplified-q4-bids-amp-budget-system-for-amazon-sellers-the-ppc-den-podcast/] The One Activity That Will Fix Your ACOS in 2025 [https://www.adbadger.com/blog/amazon-ppc-education/the-one-activity-that-will-fix-your-acos-2025-the-ppc-den-podcast/] One Keyword, 8 Tools. Accuracy for Search Volume & Sales on Amazon [https://www.adbadger.com/blog/how-can-i-narrow-down-my-search-volume-range-on-amazon-advertising-the-ppc-den-podcast/] How to Optimize Minimum and Maximum Bids in Amazon PPC to Improve ACoS [https://www.adbadger.com/blog/amazon-ppc-education/minimum-and-maximum-bids-in-amazon-ppc-the-ppc-den-podcast/] 📚 Unlock our FREE comprehensive Amazon Marketing Playbook [https://www.adbadger.com/amazon-ppc-checklist/] Subscribe to our newsletter [https://www.adbadger.com/newsletter/] Transform your workflow with our comprehensive Amazon Advertising checklist [https://www.adbadger.com/amazon-ppc-checklist/] Review all our show notes [https://www.adbadger.com/podcast] - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Priscilla Wagner Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno

Inside the Most Unusual Amazon Seller Call: Can PPC Software Scale Luxury Tiny Homes?

Imagine spending $75,000 on Amazon ads and selling… just one $40K tiny home. That’s exactly where our guest Caroline found herself after leaving her CFO job and investing $750K into luxury prefab homes. In this episode, she jumps on an onboarding call with Michael from Ad Badger to figure out how to fix a broken PPC strategy, stop wasting money on ridiculous keywords like “IKEA hats,” and actually scale her business.  Listen in as they break down long sales cycles, high-ticket ad spend, and the exact steps to go from losing $10K per month to dominating the tiny home market on Amazon. 🦡 Highlights * 0:00 – Intro * 0:18 – Caroline’s $750K tiny home gamble * 0:54 – $75K ad spend, 1 sale, ACOS 180% * 3:33 – How Ad Badger fixes broken PPC campaigns * 5:59 – Stopping wasted spend & managing long sales cycles * 8:25 – Scaling high-ticket items for market dominance * 10:44 – Dashboard, ACOS control & pricing * 12:20 – Onboarding, keyword cleanup & Ngram analyzer * 14:19 – Next steps & excitement to start 🦡 Resources & Links * 🦡 GET AD BADGER [https://www.adbadger.com/pricing-product-tour/⁠]➡️ * Find Michael Erickson Facchin [https://www.linkedin.com/in/michael-erickson-facchin/] — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising * The One Activity That Will Fix Your ACOS in 2025 [https://www.adbadger.com/blog/amazon-ppc-education/the-one-activity-that-will-fix-your-acos-2025-the-ppc-den-podcast/] * 35 Negatives to 1 Positive: The Secret to Lower ACoS [https://www.adbadger.com/blog/amazon-ppc-education/35-negatives-to-1-positive-the-secret-to-lower-acos-the-ppc-den-podcast/] * Tackle 70% Wasted Spend with N-Gram Laddering in Amazon Ads [https://www.adbadger.com/blog/amazon-ppc-education/tackle-70-wasted-spend-with-n-gram-laddering-in-amazon-ads-the-ppc-den-podcast/] * What strategies can help minimize wasted spend in Amazon PPC? [https://www.adbadger.com/blog/amazon-ppc-education/what-strategies-can-help-minimize-wasted-spend-in-amazon-ppc-the-ppc-den-podcast/] * Amazon PPC Secrets No One Tells You—Explode Your Brand Growth [https://www.adbadger.com/blog/amazon-ppc-education/amazon-ppc-secrets-no-one-tells-you-explode-your-brand-growth-the-ppc-den-podcast/] * 📚 Unlock our FREE comprehensive Amazon Marketing Playbook [https://www.adbadger.com/amazon-ppc-checklist/] * Subscribe to our newsletter [https://www.adbadger.com/newsletter/] * Transform your workflow with our comprehensive Amazon Advertising checklist [https://www.adbadger.com/amazon-ppc-checklist/] * Review all our show notes [https://www.adbadger.com/podcast] - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno

Climbing the Amazon PPC Ladder

In this episode, we’re jumping into the Amazon world just like Mario jumps into a new level. I take you out to the limestone cliffs of Austin, where deep-water bouldering meets deep-data Amazon strategy. And while hanging off a rock face (because why not), I break down the real secret of how products rise through the ranks on Amazon: the Sales Ladder. You’ll hear how to spot your position in the “level map,” how to analyze the players above you, and how to power-up your listing using reverse ASIN lookups, keyword strike zones, and smarter PPC. It’s basically the difference between Mario without a mushroom… and Mario after the mushroom. If you're stuck at Rank 8 and dreaming of Rank 4 — this is your episode. And hey — if you want to climb that ladder even faster, you’ve got an exclusive 25% off Ad Badger software [https://www.adbadger.com/ad-badger-black-friday-25-off/⁠.] until December 5. A perfect power-up for your Amazon journey. 🦡 Highlights * * 0:00 – Walk at Pace Bend Trailhead  * * 0:40 – Amazon growth = climbing a ladder * * 1:30 – Understanding the Sales Ladder  * * 2:30 – Example niche: top products & sales percentages * * 3:30 – How to move up the ladder: from Rank 8 to Rank 4 * * 4:30 – Reverse ASIN lookup & keyword profiling * * 5:30 – Strike zone opportunities & high-converting keywords * * 6:30 – Optimizing titles, PPC, and content updates * * 7:30 – Competitor analysis: reviews, offers & pricing * * 8:30 – Product variations & continuous iteration * 9:30 – Chart your course up the Sales Ladder 🦡 Resources & Links * 🎁Get 25% off until December 5! [https://www.adbadger.com/ad-badger-black-friday-25-off/] Optimize your Amazon PPC, track keywords, and climb the sales ladder faster with Ad Badger. * Find Michael Erickson Facchin [https://www.linkedin.com/in/michael-erickson-facchin/] — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising * Tackle 70% Wasted Spend with N-Gram Laddering in Amazon Ads [https://www.adbadger.com/blog/amazon-ppc-education/tackle-70-wasted-spend-with-n-gram-laddering-in-amazon-ads-the-ppc-den-podcast/] * Using Reverse ASIN on Your Own Product for New PPC Keywords [https://www.adbadger.com/blog/amazon-ppc-education/ppc-den-podcast-ep-102-using-reverse-asin-on-your-own-product-for-new-ppc-keywords/] * 📚 Unlock our FREE comprehensive Amazon Marketing Playbook [https://www.adbadger.com/amazon-ppc-checklist/] * Subscribe to our newsletter [https://www.adbadger.com/newsletter/] * Transform your workflow with our comprehensive Amazon Advertising checklist [https://www.adbadger.com/amazon-ppc-checklist/] * Review all our show notes [https://www.adbadger.com/podcast] - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno

PPC Detectives: Solving Amazon’s Most Mysterious Performance Crimes

In this episode, we trade spreadsheets for trench coats and step straight into the shadows of Amazon PPC’s darkest alleyways. What looks like “bad performance” or “great ACOS” at first glance? — rarely is. Together with Steve, we crack open five real PPC cases from the Miami field files: a suspicious drop in ACOS that wasn’t what it seemed…a top-converting ASIN that suddenly vanished from the scene…a keyword framed for a crime it didn’t commit…an auto campaign that went rogue overnight…and finally, the delicate, dangerous game of cutting branded spend. Each case reveals the same truth: great PPC managers aren’t just optimizers — they’re detectives. Welcome to The PPC Crime Scene Files! 🦡 Highlights * * 0:00 – Intro * * 0:24 – Case 1: ACOS Mystery * * 2:52 – Goal Setting & LTV Discussion * * 6:40 – Case 2: Listing Suppression * * 17:14 – Case 3: Keyword Placement Detective Work * * 23:09 – Case 4: Runaway Auto Campaign * * 28:14 – Case 5: Branded Spend Investigation * 36:46 – Wrap-up & Lessons Learned 🦡 Resources & Links * 🦡 GET AD BADGER [https://www.adbadger.com/pricing-product-tour/⁠] ➡️ * Find Michael Erickson Facchin [https://www.linkedin.com/in/michael-erickson-facchin/] — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising * Our guest today is Steve Patenaude * When Higher Total ACOS Means More Profit [https://www.adbadger.com/blog/amazon-ppc-education/when-higher-total-acos-means-more-profit-ppc-the-ppc-den-podcast/] * How to align team goals using Amazon PPC data tools? [https://www.adbadger.com/blog/amazon-ppc-education/how-to-align-team-goals-using-amazon-ppc-data-tools-the-ppc-den-podcast/] * How can you quickly and efficiently improve your Amazon listing? [https://www.adbadger.com/blog/amazon-ppc-education/how-can-you-quickly-and-efficiently-improve-your-amazon-listing-the-ppc-den-podcast/] * B2B Placements in Amazon PPC [https://www.adbadger.com/blog/amazon-ppc-education/b2b-placements-in-amazon-ppc-the-ppc-den-podcast/] * Why Aren’t You Testing Placement Adjustments in Amazon PPC? [https://www.adbadger.com/blog/amazon-ppc-education/why-arent-you-testing-placement-adjustments-in-amazon-ppc-the-ppc-den-podcast/] * Should You Segment Automatic Sponsored Product Campaigns? [https://www.adbadger.com/blog/ppc-den-podcast-ep-132-segment-automatic-sponsored-product-campaigns/] * Smart Strategies for Branded Spend in Amazon Ads [https://www.adbadger.com/blog/amazon-ppc-education/smart-strategies-branded-spend-amazon-ads-the-ppc-den-podcast/] * 📚 Unlock our FREE comprehensive Amazon Marketing Playbook [https://www.adbadger.com/amazon-ppc-checklist/] * Subscribe to our newsletter [https://www.adbadger.com/newsletter/] * Transform your workflow with our comprehensive Amazon Advertising checklist [https://www.adbadger.com/amazon-ppc-checklist/] * Review all our show notes [https://www.adbadger.com/podcast] https://www.adbadger.com/podcast%E2%80%8B%E2%80%8B%E2%80%8B%E2%80%8B%E2%80%8B - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Steve Patenaude Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno

Crack Q4 2025 with AMC Audiences & Deals

In this episode, Michael and Sean Stone dive into the biggest Amazon opportunities of 2025 — how to leverage Amazon Marketing Cloud Audiences and the new Deals rules to maximize Q4 performance. They share real account insights, campaign strategies, and explain why now is the best time ever to be selling on Amazon. We’ll see you in The PPC Den! 🦡 Highlights 00:00 – Intro 01:31 – Why Q4 2025 is crucial for Amazon marketers 05:01 – AMC Audiences – segmentation & targeting 12:01 – Creating high-impact deals in AMC 18:31 – Success stories using AMC audiences & deals 23:01 – Advanced tips: Optimizing campaigns for peak Q4 performance 28:01 – Common pitfalls and how to avoid them 32:01 –  What to watch in AMC & Amazon marketing 34:31 – Wrap-up  🦡 Resources & Links 🦡 GET AD BADGER [https://www.adbadger.com/pricing-product-tour/⁠] ➡️ Find Michael Erickson Facchin [https://www.linkedin.com/in/michael-erickson-facchin/] — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising Our guest today is Sean Stone, founder of Stone's Goods [https://www.stonesgoods.com/] The Simplified Q4 Bids & Budget System for Amazon Sellers [https://www.adbadger.com/blog/the-simplified-q4-bids-amp-budget-system-for-amazon-sellers-the-ppc-den-podcast/] What are The Biggest Trends in Amazon PPC Q4 of 2021 [https://www.adbadger.com/blog/amazon-ppc-education/what-are-the-biggest-trends-in-amazon-ppc-q4-of-2021-ppc-den-podcast-151/] Q4 Strategy for Amazon Advertising in 2021: How Do You Prepare? [https://www.adbadger.com/blog/q4-strategy-for-amazon-advertising-in-2021-how-do-you-prepare-ppc-den-podcast-147/] Amazon Marketing Cloud: Retarget Viewers & Cart Abandoners [https://www.adbadger.com/blog/amazon-ppc-education/amazon-marketing-cloud-retarget-viewers-cart-abandoners-the-ppc-den-podcast/] 📚 Unlock our FREE comprehensive Amazon Marketing Playbook [https://www.adbadger.com/amazon-ppc-checklist/] Subscribe to our newsletter [https://www.adbadger.com/newsletter/] Transform your workflow with our comprehensive Amazon Advertising checklist [https://www.adbadger.com/amazon-ppc-checklist/]  Review all our show notes [https://www.adbadger.com/podcast] - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Sean Stone Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno