The PPC Mastery Podcast

🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/audit Follow Jos Cobussen on LinkedIn: https://www.linkedin.com/in/jos-cobussen/ 🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲. Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter  🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯! Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world. Become a member of The PPC Hub and make this the best year of your career! (1.700+ members) → https://www.ppcmastery.com/hub Chapters 00:00 Introduction and Guest Welcome 01:00 Golden Nugget for PPC Experts 01:45 LinkedIn Strategies for Client Acquisition 03:19 Guest's Career Journey 05:16 Challenges and Successes in Freelancing 09:58 Specializing in Lead Generation 14:42 Marketing and Client Acquisition Strategies 19:14 Scaling and Future Plans 25:42 Networking and Joining the PPC Hub 25:49 Investing in Knowledge and Courses 27:53 Impact on Skills and Confidence 29:06 Honesty and Experimentation with Clients 31:37 Freelancing Tips and Recommendations 35:17 Red Flag Clients and Learning Experiences 38:27 Productivity Hacks for Freelancers 43:13 Final Thoughts and Career Advice 46:08 Connecting and Wrapping Up

🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/audit Kat Sale is the Co-Founder of House of Performance and has grown her agency to 14 people in just a few years. In this episode, you'll learn why it's so important to build a good company culture, and how Kat has done that at HoP. Follow Kat Sale on LinkedIn: https://www.linkedin.com/in/kat-sale/ 🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲. Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter  🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯! Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world. Become a member of The PPC Hub and make this the best year of your career! (1.700+ members) → https://www.ppcmastery.com/hub Chapters 00:00 Introduction and Guest Welcome 01:05 The Journey of House of Performance 02:23 Building a Unique Company Culture 05:53 Challenges and Growth 09:02 Team Dynamics and Client Relationships 17:25 Future Goals and Reflections 22:37 Firing a Difficult Client 23:13 Addressing Burnout in the Industry 24:31 The Importance of Curiosity and Perseverance 27:02 Specialization in Digital Marketing 28:38 Balancing Work and Family Life 32:05 Rapid Fire Questions 38:53 Final Thoughts and Takeaways

🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/audit Subscribe to Aaron Young on YouTube: https://www.youtube.com/@AaronYoungGoogleAds 🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲. Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter  🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯! Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world. Become a member of The PPC Hub and make this the best year of your career! (1.700+ members) → https://www.ppcmastery.com/hub Chapters 00:00 Introduction to Bottom of Funnel Strategy 00:19 Welcome to the PPC Mastery Podcast 00:28 Guest Introduction: Aaron Young 00:55 The Myth of Advanced Strategies 01:52 Aaron Young's Journey in PPC 07:22 Defining the Bottom Up Funnel Approach 07:44 Implementing the Bottom Up Funnel Strategy 13:24 Lead Generation vs. E-commerce Strategies 16:47 Evaluating Campaign Success 21:30 Challenges and Considerations 26:14 Rapid Fire Questions 30:40 Final Thoughts and Advice 32:50 Conclusion and Outro

🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/audit In this episode, I talk to Diantha van Surksum, an ex-colleague of mine and Freelance SEO Specialist, on how PPC & SEO can work together for better results. Follow Diantha van Surksum on LinkedIn: https://www.linkedin.com/in/diantha-van-surksum-040a8089/ 🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲. Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter  🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯! Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world. Become a member of The PPC Hub and make this the best year of your career! (1.700+ members) → https://www.ppcmastery.com/hub Chapters 00:00 Introduction to Data Visibility and Collaboration 00:30 Welcome to the PPC Mastery Podcast 00:43 Guest Introduction: Dianta van Serksen 01:12 SEO and Google Ads Synergy 01:48 Dianta's Career Journey 03:15 In-House vs. Agency Experience 04:50 Breaking Down Silos in Digital Marketing 06:27 Combining SEO and SEA Data 09:35 Practical Collaboration Tips 17:18 SEO Fundamentals for Google Ads Specialists 27:21 Impact of AI on SEO and SEA 34:24 Final Thoughts and Key Takeaways 38:19 Closing Remarks and Contact Information 38:52 Podcast Outro and Additional Resources

🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/audit [https://www.ppcmastery.com/audit] Follow Caterina Mariani on LinkedIn: https://www.linkedin.com/in/caterina-mariani/ 🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲. Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter  🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯! Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world. Become a member of The PPC Hub and make this the best year of your career! (1.700+ members) → https://www.ppcmastery.com/hub Chapters: 00:00 Introduction to Google Ads Perspectives 01:21 Caterina's Journey in Google Ads 02:44 The Importance of Metrics Beyond Google Ads 06:52 Understanding MER, AOV, and Customer Acquisition Costs 10:49 Educating Clients on Metrics That Matter 12:49 Incrementality Over Fluff in Advertising 15:41 Cross-Channel Strategies for E-Commerce Success 19:44 The Role of Logistics in E-Commerce Growth 21:01 Reporting Metrics That Drive Business Decisions 24:35 Rapid Fire Questions and Final Thoughts