The Quiet Work
https://www.linkedin.com/in/keith-smith-725508b/ [https://www.linkedin.com/in/keith-smith-725508b/] https://www.vonco.com/ [https://www.vonco.com/] Keith Smith grew up doing paper routes and cleaning strip mall shops before eventually finding his way into flexible packaging at 18. Thirty years later he's the president, CEO, and owner of Vonco Products — a medical device contract manufacturer he acquired in 2013 from a 75-year-old founder who had no exit plan. The roofs leaked. The docks flooded every winter. The safety record was bad. And Keith bootstrapped the turnaround anyway. Today Vonco operates two US manufacturing sites, serves clients globally, and is 80% focused on medical device — an industry they never even marketed to. We also talk about how they're using AI to replace logbooks on the production floor, why US manufacturing has to automate or die, Keith's morning routine (sauna, cold plunge, journaling, COIL tracking), and his daughter who just landed with the Chicago Bulls dance team. Timestamps: 0:00 – Welcome + Keith introduces himself and Vonco Products 0:43 – From paper routes to flexible packaging at 18 — how it started 1:56 – Watching a company get sold, then deciding to buy his own 2:18 – Finding Vonco: a 70-year-old family business with no exit plan 3:50 – The first week: leaking roofs, flooded docks, broken equipment 5:24 – Bootstrapping a turnaround while trying to grow at the same time 7:37 – How they accidentally became 80% medical device 9:09 – Three more acquisitions since — what they've learned 10:12 – Manufacturing talent: the hardest part isn't finding people, it's keeping them 12:01 – AI and automation: why US manufacturers have no choice 14:11 – How Vonco is replacing logbooks with AI-powered knowledge search 16:55 – Their products ship to Europe, Asia, Australia — including a world-leading COVID specimen transport product 18:30 – What Vonco actually makes: bags, pouches, containers that hold fluids in and out of the body 20:00 – Tariffs, reshoring, and how trade policy is actually affecting their business 22:07 – IV drip lounges, nutraceuticals, and the compounding pharmacy trend 26:23 – How Keith manages his day: it all starts with managing his energy 27:55 – The morning routine: sauna, cold plunge, journaling, Bible, COIL tracking 28:14 – Book recommendations: Good to Great, The Obstacle Is the Way, The Expansion Sale 29:26 – Date nights, future trips always on the calendar, and journaling with his wife 31:18 – The four pillars: health, love, wealth, and faith 32:08 – Stoicism, Ryan Holiday, Epictetus, and box breathing 33:32 – What he's looking forward to: automation investments and his daughter joining the Chicago Bulls 35:43 – Half marathons, Ironman, and why he'll probably do golf this summer
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