The Six Sells Podcast

Kunal Nagpal [https://www.linkedin.com/in/nagpalkunal/overlay/photo/] is the Chief Business Officer at InMobi [https://www.linkedin.com/company/inmobi/about/], and he spoke to Mike Nicholson [https://www.linkedin.com/in/mikenicholson/] in this episode of The Six Sells Podcast about attention, Glance TV, and more.

Samraj Matharu [https://www.linkedin.com/in/samrajmatharu/] has worked at most of the large media agency groups during his career to date, specialising in data, analytics, algorithms, marketing science and AI. In this conversation, Samraj talks to Mike Nicholson [https://www.linkedin.com/in/mikenicholson/] at Six Sells [https://www.linkedin.com/company/sixsellsuk] about this, and a lot more: * Attention metrics * AI * Multi-signal algorithmic buying

In this episode of The Six Sells Podcast, I’m joined by Filippo Gramigna, co-CEO at OneTag. We talk about the evolution of programmatic advertising, the real meaning of curation, and how OneTag has quietly built a lean, profitable ad tech business that cuts out the noise and delivers outcomes. Filippo explains how curation can improve attention, reduce waste, lower carbon emissions, and boost CPMs – all while making media advertising more efficient for buyers and sellers. If you’re in ad tech or work anywhere near programmatic, this one’s worth your time.

In this episode of The Six Sells Podcast, Sophie Toth talks to Mike Nicholson about a range of topics, starting with Sophie's journey from Hungary to leadership roles in European media and adtech, and now leading ad monetisation at Rakuten Viber – a messaging super app with global scale. Other topics include: * Why apps are set to thrive in a post-cookie world * How Viber balances user experience with ad monetisation * The unique strengths of messaging apps for marketers * Her views on AI's practical role in programmatic and content creation * The story behind the Women in Programmatic Network, which now supports thousands of women globally * Trends in curation, partnerships, and the return to trusted marketplaces

Media effectiveness with Nick Pugh, MD EMEA, at Ebiquity. In this episode, Nick Pugh, Managing Director at Ebiquity, spoke to Mike Nicholson of Six Sells to unpack what real media effectiveness looks like in 2024. Nick shares insights on: ✅ What media effectiveness really means (spoiler: it’s not just ROI) ✅ The link between attention and outcomes ✅ Why econometrics isn’t enough on its own ✅ The role of creative and brand assets in long-term impact ✅ How marketers can blend strategy, measurement, and media planning ✅ Behind-the-scenes on a groundbreaking study with Lumen Research If marketing, media, advertising or adtech is your thing, please subscribe to this channel. #MarketingEffectiveness [https://www.youtube.com/hashtag/marketingeffectiveness] #MediaROI [https://www.youtube.com/hashtag/mediaroi] #AttentionMetrics [https://www.youtube.com/hashtag/attentionmetrics] #AdvertisingStrategy [https://www.youtube.com/hashtag/advertisingstrategy]