The Victory Degree

He's Building The World's First Supplement Brand Specifically for Hoopers. Here's How.

56 min · 19. april 2026
episode He's Building The World's First Supplement Brand Specifically for Hoopers. Here's How. cover

Beskrivelse

Will Custis, aka The Corporate Hooper, built a massive New York City basketball following while working a full-time corporate job, then bootstrapped HoopFuel, the first performance supplement brand built specifically for basketball players. In this episode, we get into the reality of going from creator to founder: how he built an audience without chasing virality, why "just document your truth" is better advice than any hook formula, the unsexy operational side of bootstrapping a brand nobody tells you about, and the storytelling framework he uses to get people bought into HoopFuel. If you're a creator thinking about building something real, a founder trying to grow without outspending the giants, or anyone stuck between a stable job and the thing you actually care about, this one's for you. Connect with Will:  Instagram: instagram.com/thecorporatehooper/  HoopFuel: instagram.com/hoopfuelnutrition/  Connect with Nik:  Instagram: instagram.com/victorywithnik/  Twitter: x.com/victorywithnik Other Episodes You May Enjoy: Josh Dobbs Spotify: spoti.fi/4cmtQXu [https://spoti.fi/4cmtQXu] Apple Podcasts: apple.co/4e9hmVB [https://apple.co/4e9hmVB] George Mumford Spotify: spoti.fi/4bIywaR [https://spoti.fi/4bIywaR] Apple Podcasts: apple.co/45ltHBR [https://apple.co/45ltHBR] Dr. Jim Loehr Spotify: spoti.fi/3yyddu8 [https://spoti.fi/3yyddu8] Apple Podcasts: apple.co/3AcnX21 [https://apple.co/3AcnX21]

Kommentarer

0

Vær den første til å kommentere

Registrer deg nå og bli medlem av The Victory Degree sitt community!

Prøv gratis

Prøv gratis i 14 dager

99 kr / Måned etter prøveperioden. · Avslutt når som helst.

  • Eksklusive podkaster
  • 20 timer lydbøker i måneden
  • Gratis podkaster

Alle episoder

109 Episoder

episode He Shared a QB Room With Aaron Rodgers & Brock Purdy: This Is The Harsh Truth About Elite Success - Kurt Benkert cover

He Shared a QB Room With Aaron Rodgers & Brock Purdy: This Is The Harsh Truth About Elite Success - Kurt Benkert

Kurt Benkert is a former NFL quarterback, content creator and entrepreneur.  Kurt spent his career inside the quarterback rooms of some of the best to ever play the position, and the perspective he gained there has made him one of the more thoughtful voices on the mental side of the game. Today, we get to go through his best lessons about mindset, human behaviour, psychology, resilience and life after the game. Expect to learn why every quarterback Kurt backed up went on to become the highest-paid player at his position, what Aaron Rodgers taught him about handling failure, the real reason talented players ride the bench, how to stay motivated when success isn't guaranteed, the hidden cost that comes with winning, the mindset differences between Rodgers, Brock Purdy, Jordan Love and Matt Ryan, why doubting whether you'll succeed is a waste of energy, the relationship between balance and leverage, what playing in a Shanahan system actually demands of you, how to put yourself in position to get lucky, the one thing he'd tell himself heading into the draft, what football taught him about building a business and much much more…  Connect with Kurt:  Instagram: instagram.com/kurtbenkert  X: x.com/KurtBenkert  Website: thedimelab.com  Connect with Nik:  Instagram: instagram.com/victorywithnik/  Twitter: x.com/victorywithnik Other Episodes You May Enjoy: Josh Dobbs Spotify: spoti.fi/4cmtQXu [https://spoti.fi/4cmtQXu] Apple Podcasts: apple.co/4e9hmVB [https://apple.co/4e9hmVB] George Mumford Spotify: spoti.fi/4bIywaR [https://spoti.fi/4bIywaR] Apple Podcasts: apple.co/45ltHBR [https://apple.co/45ltHBR] Dr. Jim Loehr Spotify: spoti.fi/3yyddu8 [https://spoti.fi/3yyddu8] Apple Podcasts: apple.co/3AcnX21 [https://apple.co/3AcnX21]

I går1 h 56 min
episode Navy SEAL: "Pain Is The Path To Becoming Unbreakable" - David Rutherford cover

Navy SEAL: "Pain Is The Path To Becoming Unbreakable" - David Rutherford

Former Navy SEAL medic and instructor David Rutherford has spent 30+ years studying what drives people to perform — and what makes them quit — in the most extreme environments on earth. From the SEAL teams to Blackwater to the CIA, and now working with elite sports organizations and the world's top performers, David has built a career around one question: how do you restructure your relationship with pain to unlock what you're truly capable of? In this conversation, we get into delusional self-belief, the truth about fear, the "40%" most people never explore, and the stories and lessons that have stuck with David long after he left the battlefield. We also talk about what war really does to a person — the parts nobody warns you about — and how the same principles that carry operators through combat apply to anyone chasing a goal. This one goes deep. David holds nothing back. Connect with David:  Instagram: instagram.com/teamfroglogic/ X: x.com/teamfroglogic Website: davidrutherford.com/ Connect with Nik:  Instagram: instagram.com/victorywithnik/  Twitter: x.com/victorywithnik Other Episodes You May Enjoy: Josh Dobbs Spotify: spoti.fi/4cmtQXu [https://spoti.fi/4cmtQXu] Apple Podcasts: apple.co/4e9hmVB [https://apple.co/4e9hmVB] George Mumford Spotify: spoti.fi/4bIywaR [https://spoti.fi/4bIywaR] Apple Podcasts: apple.co/45ltHBR [https://apple.co/45ltHBR] Dr. Jim Loehr Spotify: spoti.fi/3yyddu8 [https://spoti.fi/3yyddu8] Apple Podcasts: apple.co/3AcnX21 [https://apple.co/3AcnX21]

22. juni 20262 h 41 min
episode Kobe Bryant: The Obsession That Built A Champion cover

Kobe Bryant: The Obsession That Built A Champion

This episode dives into the mindset, habits, and philosophy that made Kobe Bryant one of the most relentless competitors in sports history. Through Kobe's own words, discover the lessons, stories, and principles behind the Mamba Mentality—and why his approach to greatness continues to inspire athletes, entrepreneurs, and high performers around the world. Whether you're chasing success in sports, business, or life, this conversation will challenge the way you think about discipline, preparation, resilience, and what it truly means to be great. This episode is what I leaned from reading The Mamba Mentality: How I Play By Kobe Bryant: amzn.to/4x9oPgC Sources/Links Referenced: 1. Driven From Within by Michael Jordan: amzn.to/4ul5Zkb 2. Ramona Shelburne Article: bit.ly/4uc0G6p 3. The Athletic Kobe Bryant Article: nyti.ms/4ogQQiA Connect with Nik:  Instagram: instagram.com/victorywithnik/  Twitter: x.com/victorywithnik Other Episodes You May Enjoy: Josh Dobbs Spotify: spoti.fi/4cmtQXu [https://spoti.fi/4cmtQXu] Apple Podcasts: apple.co/4e9hmVB [https://apple.co/4e9hmVB] George Mumford Spotify: spoti.fi/4bIywaR [https://spoti.fi/4bIywaR] Apple Podcasts: apple.co/45ltHBR [https://apple.co/45ltHBR] Dr. Jim Loehr Spotify: spoti.fi/3yyddu8 [https://spoti.fi/3yyddu8] Apple Podcasts: apple.co/3AcnX21 [https://apple.co/3AcnX21]

5. juni 202651 min
episode Falcons Legend Patrick DiMarco On: 28-3 Super Bowl, Julio Jones, Matt Ryan & Undrafted Mindset cover

Falcons Legend Patrick DiMarco On: 28-3 Super Bowl, Julio Jones, Matt Ryan & Undrafted Mindset

Former NFL Pro Bowler Patrick DiMarco joins the show to share the untold reality of life inside the NFL — from being an undrafted free agent and nearly losing football after a devastating injury, to the emotional aftermath of Super Bowl 51 and the hidden pressure athletes carry behind the scenes. We dive into the culture behind the legendary 2016 Falcons team, Kyle Shanahan’s offense, Matt Ryan’s MVP season, Julio Jones off the field, NFL politics, mental health, leadership, faith, and what it really takes to survive 10 years in the league. One of the most honest football conversations we’ve had on the podcast. Connect with Patrick:  Instagram: instagram.com/patdimarco42/ Twitter: x.com/PatDiMarco42 Connect with Nik:  Instagram: instagram.com/victorywithnik/  Twitter: x.com/victorywithnik Other Episodes You May Enjoy: Josh Dobbs Spotify: spoti.fi/4cmtQXu [https://spoti.fi/4cmtQXu] Apple Podcasts: apple.co/4e9hmVB [https://apple.co/4e9hmVB] George Mumford Spotify: spoti.fi/4bIywaR [https://spoti.fi/4bIywaR] Apple Podcasts: apple.co/45ltHBR [https://apple.co/45ltHBR] Dr. Jim Loehr Spotify: spoti.fi/3yyddu8 [https://spoti.fi/3yyddu8] Apple Podcasts: apple.co/3AcnX21 [https://apple.co/3AcnX21]

26. mai 202656 min