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How Northwest winemakers are appealing to consumers in a changing market

20 min · I går20 min
episode How Northwest winemakers are appealing to consumers in a changing market cover

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Henderson Ave and Brooks Wine are two Oregon winemakers that operate at different price points, but are currently faced with many of the same questions: How do wineries appeal to consumers when American alcohol consumption has waned in recent years [https://www.nytimes.com/2025/08/13/well/us-alcohol-drinking-low-poll.html]? How do producers ease barriers to entry [https://www.winebusiness.com/news/article/316146] for wine consumption and education? How do vintners approach sustainability when wine is facing challenges due to climate change? [https://www.opb.org/article/2025/11/18/oregon-pinot-noir-climate-change/]Tiquette Bramlett is the founder of Henderson Ave [https://drinkhendersonave.com], a collection of canned wines that launched last year. Jen Cossey is the general manager of Brooks Wine [https://www.brookswine.com]. They both join us to share more about the state of Oregon’s wine industry.

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episode How Northwest winemakers are appealing to consumers in a changing market cover

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Henderson Ave and Brooks Wine are two Oregon winemakers that operate at different price points, but are currently faced with many of the same questions: How do wineries appeal to consumers when American alcohol consumption has waned in recent years [https://www.nytimes.com/2025/08/13/well/us-alcohol-drinking-low-poll.html]? How do producers ease barriers to entry [https://www.winebusiness.com/news/article/316146] for wine consumption and education? How do vintners approach sustainability when wine is facing challenges due to climate change? [https://www.opb.org/article/2025/11/18/oregon-pinot-noir-climate-change/]Tiquette Bramlett is the founder of Henderson Ave [https://drinkhendersonave.com], a collection of canned wines that launched last year. Jen Cossey is the general manager of Brooks Wine [https://www.brookswine.com]. They both join us to share more about the state of Oregon’s wine industry.

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