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E71 How to do product marketing at Peloton

21 min · 23. mars 2026
episode E71 How to do product marketing at Peloton cover

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Shriya [https://www.linkedin.com/in/chitaleshriya/] went from marketing TikTok's launch in India to leading go-to-market at Peloton and she has some strong opinions about what product marketing actually is. In this episode, she breaks down how she launched Strength Plus, why most PMMs think about launch all wrong, and the one mindset shift that separates good PMMs from great ones: your users are never the problem.

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