Toy Business Unboxed

#168: From Vans to LaCorsa: A Designer's Unexpected Pivot

25 min · 24. juni 2026
episode #168: From Vans to LaCorsa: A Designer's Unexpected Pivot cover

Beskrivelse

In this episode, Jason sits down with Mark Haskins, the CEO of LaCorsa and former VP of Product Design at Vans, to explore one of the most unexpected career pivots in the toy and game industry. Mark spent 25 years designing footwear before leaving in 2023 to pursue a Formula One inspired racing board game that he had been dreaming about since his car design days at Art Center. They talk through his first Kickstarter failure, the paid ad strategy that launched the business during the pandemic, and how weekly race nights with friends became a low-cost content machine. Mark also previews the LaCorsa mobile app, coming just a couple of months away. If you have ever wondered what it looks like to walk away from a successful career to build something completely your own, this episode will show you exactly that.

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