Day 196: The travel advisor's framework for building a brand

Day 201: Luxury travel isn't the Resort, it's how your travel clients feel working with you

A five-star label doesn't guarantee a five-star feeling. Day 201 of the Travel Agency in a Year podcast reframes what "luxury service" actually means for a travel advisor, backed by research on luxury as a co-created, relational experience, and why you can specialize in budget or mid-range travel and still deliver it.

Day 200: Getting your packages in front of the right travel clients

Great packages don't help anyone if they're buried in a PDF. This episode covers where your tiers should show up: your website, your social content, your email funnel... how to guide a lead to the right one in a consultation, and a smart way to temporarily adjust pricing to close more of the package you want.

Day 199: The Travel advisor's guide to building service packages

On Day 199 of the Travel Agency in a Year podcast, Rachel K walks through how to build (or refine) your Essential, Signature, and Elevated-style packages. What should actually differentiate each tier, how to price them based on your business instead of a rumor, and how one structure can flex across every niche you serve. And, you get a nice little taste of Rachel K's brief experience at the Art Institute. Slight digression, for your entertainment. Want the freebie? It's called Know Your Numbers: The TA's Guide to knowing how much you actually make, and you can grab it here: https://login.elevatewithrachelk.com/courses/offers/b4141b58-03f6-44f6-9fac-edf0f94f21f5 [https://login.elevatewithrachelk.com/courses/offers/b4141b58-03f6-44f6-9fac-edf0f94f21f5]

Day 198: Do you have real travel service packages, or just making up numbers on the spot?

It's 198 days in to the Travel Agency in a Year podcast. If your pricing changes lead to lead based on gut feeling, your clients feel it too. In this episode, Rachel K breaks down why tiered service packages build more trust than a single quoted number AND it's backed by Dan Ariely's famous MIT pricing study and Harvard Business School research on cost transparency. Yep, we cite sources here :)

Day 197: Connecting with your travel clients via storytelling

Storytelling doesn't stop once someone books. In the final episode of this mini-series of the Travel Agency in a Year podcast, Rachel K looks at how story shows up before, during, and after a trip with your client experience. AND how a great past-client story becomes the thing that brings in your next one. Let's connect your founder's story, brand story, client's story together to create a loop for past clients to help you get new ones!