Your World of Creativity

Welcome back to Your World of Creativity, the podcast where we dive into the minds and methods of artists, innovators, and creative thinkers from around the globe. Today, we’re welcoming another extraordinary guest — Nina Worsley. Nina is a jazz singer, classical composer, and theater veteran whose music and performance career spans more than a decade. She’s also a creative coach helping women entrepreneurs clear blocks and unlock their inner artistry by blending faith, healing, and creative freedom. Nina on YouTube [https://www.youtube.com/@CavernousCreative] @composedbynina on Instagram [https://instagram.com/composedbynina] Here's an outline of our conversation: 1. Your Creative Journey Nina, your creative roots are in eastern Pennsylvania, and since then you’ve built a unique blend of performance, composition, and coaching. Can you share a bit of your personal journey—from theatre to jazz to classical composition—and how it shaped your view of creativity? 2. The Intersection of Healing, Faith, and Creativity One of the things that sets your coaching work apart is how you incorporate faith and healing into the creative process. How do those spiritual and emotional dimensions help artists and entrepreneurs push through creative blocks? 3. Composing Across Genres You’ve written music that’s been performed by both professional and amateur musicians. What’s your approach to composing across genres, and how do you balance technical discipline with raw creative expression? 4. Coaching Women Entrepreneurs In your work with women business owners, what’s a common mindset hurdle you see—and how do you help them move from hesitation to confidence in expressing their creativity? 5. Tools for Everyday Creativity Whether someone’s a full-time artist or simply trying to tap into their creativity more consistently, what are a few tools or practices you recommend to stay inspired and avoid burnout? Closing: Nina, thank you so much for sharing your story and creative insights with us today. It’s inspiring to hear how you help others navigate their path with so much passion and purpose. Sponsor: Today’s episode is brought to you by White Cloud Coffee Roasters—where flavor meets inspiration. Listeners, you can enjoy 10% off your first order when you use the code CREATIVITY at checkout. Visit WhiteCloudCoffee.com [http://whitecloudcoffee.com/] to discover your new favorite roast.” Thank you for tuning in to Your World of Creativity. Be sure to subscribe, rate, and review the show on your favorite podcast app—and come back next time as we continue to explore the world’s most creative minds and projects.

In today's episode we talk about ecommerce, conversion optimization, and the creative strategies behind successful online stores with our guest: Matthew Stafford, a serial entrepreneur who has built successful businesses across industries, especially eCommerce. Matthew's Website [https://buildgrowscale.com/book-a-call] @matthewstafford815 on Instagram [https://instagram.com/matthewstafford815] Matthew on YouTube [https://www.youtube.com/buildgrowscale] Matthew's Facebook group [https://www.facebook.com/BuildGrowScaleEcommEducation] Matthew's Facebook page [https://www.facebook.com/matthewjacobstafford] Here's a guide to our conversation: 1: Unlocking Conversions Without Bigger Ad Budgets Matthew, one of your specialties is helping brands increase conversion rates without necessarily spending more on ads. What are a few of the most effective strategies you recommend for ecommerce store owners looking to maximize their existing traffic? What are some quick wins versus long-term strategies you’ve seen work best? 2: Avoiding the Biggest Conversion Killers You’ve reviewed thousands of ecommerce sites. What would you say are the top three biggest conversion killers that you spot over and over again? And how can businesses fix them? Any common myths or mistakes people should be aware of when diagnosing conversion issues? 3: Data-Driven Optimizations for Growth In your experience, what key data points should ecommerce brands focus on when trying to make smarter conversion decisions? How can tools like heatmaps, A/B testing, and session recordings really move the needle? Can you share an example where a simple data insight led to a major breakthrough? 4: Creating a Personalized Customer Journey You talk a lot about personalizing the user experience. How can ecommerce brands use AI, segmentation, and behavioral data to create shopping journeys that feel custom-tailored — and ultimately boost customer retention? How can even small brands, without giant tech budgets, start implementing personalization? 5: Remarketing and Retargeting with Impact We know that most visitors don’t convert on their first visit. What are the smartest ways to run remarketing campaigns that actually bring people back — without being creepy or annoying? Any trends you’re seeing with how brands can re-engage cart abandoners more creatively? Today’s episode was sponsored by White Cloud Coffee Roasters. Enjoy a 10% discount on your first order when you use the code 'CREATIVITY' at checkout. Visit WhiteCloudCoffee.com [https://whitecloudcoffee.com/]. Be sure to come back again for our next episode, and if you liked what you heard today, please subscribe and leave us a review on your favorite podcast app.

Welcome back to Your World of Creativity! Today, we're traveling—at least virtually—to Milan, Italy, where our guest, Davide Colla, has been crafting memorable narratives and experiences for some of the world's most iconic brands. DAcide 's Website [https://www.davidecolla.com/] @dado150 on Instagram [https://instagram.com/dado150] Davide is the founder of the award-winning digital branding agency 150UP and has led projects for Ferrari, Prada, Amazon, and many more. He's also co-founder of Viento Padel, creating products that connect sport, lifestyle, and passion. Here is an overview of our conversation: 1.   Davide, you've worked with brands that are synonymous with style and innovation — Ferrari, Armani, Alessi. When you first approach a brand like that, how do you begin crafting a narrative that stays true to their DNA but still brings something new and inspiring? How do you balance respecting tradition while pushing toward innovation? 2.   Your love for technology is clearly intertwined with your design philosophy. How do you see emerging technologies — like AI, VR, or AR — changing the future of brand storytelling and user experience? Are there any recent projects where you've integrated these technologies in surprising ways? 3.   In founding Viento Padel, you moved from working with brands to building one yourself. What lessons from your agency and branding work did you apply — or maybe re-learn — when creating a brand from scratch? What has surprised you most about being on the entrepreneur side of the table? 4.   You emphasize creating 'solid foundations' for brands that can be shared with the world. In today's fast-paced digital world, what does a solid brand foundation look like to you? Where do you think brands sometimes cut corners that hurt them in the long run? 5.   As a creative director and mentor, what advice do you give young designers and entrepreneurs who want to build brands that last and influence culture? What qualities or mindsets do you think are essential today? Special thanks to our sponsor, White Cloud Coffee Roasters. You can enjoy a 10% discount off your first order when you use the code 'CREATIVITY' at checkout. Just visit WhiteCloudCoffee.com [https://whitecloudcoffee.com/] And thank you, listeners! Be sure to subscribe, rate, and review Your World of Creativity on your favorite podcast app. We’ll see you next time as we continue our journeys to unlock … your world of creativity.

Welcome back to Your World of Creativity, the show where we explore inspiration and innovation across the globe. Today we’re diving into a topic at the intersection of design, sustainability, and creativity with our guest, Kevin Kennon, an internationally recognized architect with over 40 years of experience. He’s the CEO of Beyond Zero DDC Inc., a visionary firm developing zero-carbon emission luxury wilderness resorts in remote locations around the world. Kevin's LinkedIn profile: https://www.linkedin.com/in/kevinkennonarchitect/ [https://www.linkedin.com/in/kevinkennonarchitect/] Kevin 's Website [https://www.kdcaia.com/] Kevin 's Facebook page [https://www.facebook.com/Pkk403] @pkk2418 on Instagram [https://instagram.com/pkk2418] Here's an outline of our discussion: 1: ORIGINS OF DESIGN THINKING *  “Kevin, take us back to the beginning. What sparked your passion for architecture, and how did your early work shape your current focus on sustainability?” * “When did you first begin to integrate sustainability into your design process?” 2: SUSTAINABLE DESIGN PHILOSOPHY *  “Your firm, Beyond Zero DDC Inc., focuses on zero-carbon emission resorts. What inspired this concept of sustainable luxury?” * “What are the biggest challenges when building in remote wilderness areas—and how does your team overcome them creatively?” * “How do you balance aesthetic excellence with environmental responsibility?” 3: IMPACT ON URBAN PLANNING *  “A 2019 UN report said cities contribute 70% of global carbon emissions. In your opinion, what role does creative urban planning play in reversing this trend?” * “How can architects, developers, and city planners collaborate better to create truly sustainable cities?” *  “We recently spoke with architect Joana Sa Lima in Oslo, who told us that good design can make cities more livable. How do you approach livability in your urban work?” * “Another previous guest, Dr. Esther Sternberg, author of WELL AT WORK, discussed how architecture affects our health. How do you see design impacting physical and mental well-being?” 4: ICONIC PROJECTS & LESSONS *  “Tell us about one of your most memorable projects—perhaps Barclays or the Rodin Museum—and what you learned from it.” * “You were part of United Architects, a finalist in the World Trade Center design competition. What was that experience like, and how did it shape your thinking about architecture’s cultural impact?” 5: WHAT’S NEXT IN SUSTAINABLE ARCHITECTURE? *  “What innovations are on the horizon in sustainable architecture?” * “Are there any emerging materials, technologies, or design philosophies you’re excited about?” Sponsor: * Before we go, a big thanks to our sponsor White Cloud Coffee Roasters. Get 10% off your order with the code CREATIVITY at checkout. Visit WhiteCloudCoffee.com [http://whitecloudcoffee.com/]. Be sure to subscribe, rate, and review Your World of Creativity on your favorite podcast app. Join us again next time as we continue to explore the creative journeys of the world’s most innovative minds. Kevin Kennon is an internationally renowned architect with over 40 years of experience, specializing in environmentally sustainable and innovative design. As the founder and CEO of Beyond Zero DDC Inc., Kevin leads the development of zero-carbon emission luxury eco-resorts in remote wilderness locations worldwide, merging design excellence with ecological responsibility. His extensive portfolio includes projects like the 1.5 million square foot Barclays North American Headquarters, the Rodin Museum in Seoul, and multiple award-winning Bloomingdale’s stores. Additionally, he led United Architects, a finalist in the prestigious World Trade Center design competition, further solidifying his impact on architectural innovation.

Welcome back listeners and today we welcome Jacqueline Suskin for today’s conversation centered on her latest book, The Verse for Now. Its theme is embracing our planetary identity while acknowledging our intimate, vulnerable human side amid the climate crisis. Jacqueline's Website [https://www.jacquelinesuskin.com/] @jsuskin on Instagram [https://instagram.com/jsuskin] Jacqueline's Facebook page [https://www.facebook.com/profile.php?id=5241136] Book order page: https://www.flowerflowerpress.press/shop/the-verse-for-now [https://www.flowerflowerpress.press/shop/the-verse-for-now] Here is an outline of the conversation: Evolution of Creative Cycles: "Jacqueline, welcome back to the show! In our January conversation about A Year in Practice, you emphasized the cyclical nature of creativity and the reflective power of winter. With The Verse for Now, you delve into the idea of accepting ourselves as both vast and intimate—planetary yet personal. Can you share what inspired this shift and how your approach to creativity has evolved since then?" Nature as a Muse: "Your latest work invites us to find guidance in moments of contemplation: kneeling by a rushing creek, walking city streets, or sitting under an old growth redwood. Could you describe a personal moment from your creative journey when nature transformed into a profound source of poetic inspiration?" Spontaneity vs. Craft: "Given your impressive portfolio of over forty thousand improvisational poems through Poem Store, how do you balance the spontaneity of in-the-moment creation with the intentional craft required for a cohesive work like The Verse for Now? What role does each play in your creative process?" Teaching & Community Impact: "As a teaching artist with InsideOut Literary Arts and the mind behind the Poem Forest curriculum, how does engaging with communities and young creators influence your own writing? In what ways do these experiences inform the themes of interconnection and transformation in your latest book?" Message for Challenging Times: "In a world marked by environmental challenges and rapid change, The Verse for Now speaks to finding solace and agency through poetry. What message or practical guidance would you like to share with our listeners who are seeking to nurture their creativity and connection to the earth during tumultuous times?" A special thanks to our sponsor, White Cloud Coffee Roasters. Listeners can enjoy a 10% discount off their order using the discount code CREATIVITY at check-out. Visit www.WhiteCloudCoffee.com [http://www.whitecloudcoffee.com/] for more details. If you enjoyed this episode, please subscribe, rate, and review Your World of Creativity on your favorite podcast platform. Your support helps us continue these inspiring conversations. Jacqueline Suskin is a poet and educator who has composed over forty thousand improvisational poems with her ongoing writing project, Poem Store. Suskin is the author of nine books, including The Edge of The Continent Volume 1-3, Help in the Dark Season, Every Day is a Poem, A Year in Practice, and The Verse for Now, with work featured in various publications including the New York Times, the Atlantic, and the Los Angeles Times. An ecstatic earth-worshiper, she lives in Detroit where she works as a teaching artist with InsideOut Literary Arts, bringing nature poetry into classrooms with her Poem Forest curriculum.