Whiskey & Wisdom
What does it take to build one of Wilmington's most talked-about coffee brands? On this episode of Whiskey & Wisdom, Tyler Yaw and Chris Kellum sit down with Caitlyn Goff, owner of Grounds of Grace Coffee Truck. From canned lattes and coffee flights to seasonal flavors and faith-driven branding, Caitlyn shares how she built a growing business that has become a community favorite. We discuss sourcing local coffee beans, learning the craft of espresso, creating unique menu items, leveraging social media, building strategic partnerships, and staying true to your values while growing a business. Whether you're a coffee lover, entrepreneur, or someone pursuing a dream of your own, this episode is packed with practical insights and inspiration. 🥤 In this episode: • How Grounds of Grace got started • The rise of canned lattes and coffee flights • Creating seasonal coffee flavors • Building a faith-based brand • Social media growth strategies • Lessons from entrepreneurship • Future plans for expansion Subscribe for more conversations with entrepreneurs, creators, and community leaders. 00:00 Why Everyone Loves Grounds of Grace 01:12 The Canned Latte Craze 02:42 Why Start a Coffee Truck? 03:57 Learning Espresso From Scratch 05:50 Seasonal Flavors That Keep Customers Coming Back 07:32 Why Coffee Flights Work 08:54 Funding the Dream 09:57 How Their Canned Lattes Are Made 12:22 Clean Ingredients and Better Syrups 14:04 The Faith Behind Grounds of Grace 18:40 Building Community Through Partnerships 22:21 Branding the Truck 23:30 Coffee Preferences and Favorites 24:52 What Europe Gets Right About Coffee 28:30 New Summer Flavor Launches 29:38 Where to Find Grounds of Grace 31:07 Defining Success and Future Growth 35:47 Advice to Her Younger Self 37:03 What's Next for Grounds of Grace 39:09 Final Thoughts and Wrap Up
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