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Julian Braithwaite, CEO of the International Alliance for Responsible Drinking, on how Americans are approaching alcohol this summer

5 min · 18. mai 20265 min
episode Julian Braithwaite, CEO of the International Alliance for Responsible Drinking, on how Americans are approaching alcohol this summer cover

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Julian Braithwaite, CEO of the International Alliance for Responsible Drinking, joins Lisa Price to discuss new survey data showing 86% of Americans who drink plan to do so this summer, how moderation has edged out taste as the top consideration for the first time, and emerging trends like zebra striping and nonna maxing that reflect a quieter shift in how people think about drinking.

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